Let's talk about Douyin Express!The fines are too much.
1. There are more and more Douyin pieces. Recently, we have seen that many outlets dock customers are basically on the Douyin platform, the increase is significant, the average daily volume of 50 million votes mentioned before, I feel that it has long been more than that, there should be an average of more than 80 million votes per day, 20% of the market share.
2. There are so many rules on Douyin, and there are many fines. The current Douyin is a bit similar to the ** of the year, and it also relies on waves of new rules and fines to push express companies to adapt to their rule requirements. The difference is: ** is a two-pronged approach, in addition to promoting, but also shares for equity binding. Douyin currently has no equity binding.
3. Many of the rules of Douyin are stricter than **. Up to now, all kinds of rules are basically complete, and the express companies based on the access system are also basically familiar with and adapted to the rules of e-commerce, and there are relatively few changes. The rules of Douyin have changed a lot, and many of the courier companies based on the Tongda Department are still adapting to the rules of Douyin, and the fines are indeed a lot. Sometimes customers dock Douyin, and if they are not careful, they will lose all their pants.
4. Escrow with finesWe generally blame the courier company more, but the e-commerce platform is actually a model of escrow for the courier company, but this part is often ignored, and the cooperative relationship between the two parties covers up this fact.
The future development direction of Douyin e-commerce, I personally think that it may be necessary to follow the model of Pinduoduo. Douyin and Pinduoduo are actually very similar. Both parties are very good at brand promotion. Alibaba's Jiang Fan is currently in charge of Alibaba's overseas business, and he will not be able to get rid of the siege of Douyin and Pinduoduo in the future.
1. Douyin still has a period of peak fines. The most important thing is that the Douyin live broadcast e-commerce business is still developing at a high speed, and the live broadcast e-commerce platforms such as Kuaishou and ** also have a large market share. Most of our express companies are developed under shelf e-commerce, and it will take some time to adapt to the express rules and requirements of live e-commerce.
2. Douyin will set up its own "rookie logistics".In addition to being capital-driven, another important thing in the express delivery industry is data-driven, Douyin will definitely have its own rookie logistics, starting from light assets, with the development of shelf e-commerce, it will inevitably choose to invest in express delivery companies.
In addition to the success of J&T Express, the acquisition of the assets of Best Express is also the key, and many times we ignore the importance of Best franchisees and Best Express assets because of the failure of Best Express. At present, many of J&T's franchisees are the original franchisees of Baishi, which almost constitute the backbone of the middle and grassroots level.
3. Which express will Douyin invest in?It's hard to tell. We all know that Douyin needs an express company, but the express company that Douyin needs is a global express platform company similar to J&T Express, which cannot be just in China. At present, there is no such optional investment target, J&T is unlikely to accept Douyin's shares, and Pinduoduo is unlikely to loosen up.
So, most likely, Douyin's investment in a domestic express delivery company may seek a controlling stake, not just a stake. In foreign countries, it may continue to choose J&T Express cooperation, and it is not excluded that Douyin itself will build its own express network abroad.