Recently, the high-profile Internet celebrity Dong Yuhui is suspected of being "out" due to internal disputes in the company, which has aroused heated discussions among the majority of netizens. The cause of the incident was that Dong Yuhui's "Jilin Tour" copywriting was praised by netizens, but the company's official account "" replied that the copywriting was completed by the team, not Dong Yuhui's personal creation. This sparked a fierce "debate" about the ownership of creation.
Dong Yuhui comforted fans in the live broadcast, saying that he had reported the matter to the company's senior management, but he still did not give up, insisting that the copywriting was created independently by the team, and the anchor only changed 5 words. Subsequently, the company's CEO Lao Sun expressed his opinion on this matter in the live broadcast, not only playing 50 boards with Dong Yuhui, but also refusing to accept the fan circle culture, and saying that the company had given Dong Yuhui generous treatment.
When public opinion was surging, Lao Yu, chairman of the company, personally came forward to apologize, but the matter did not subside. On the latest live broadcast promotional poster, Dong Yuhui's figure has disappeared, which makes many netizens speculate that Dong Yuhui may have stopped broadcasting and returned to his hometown because of this incident. Careful netizens found that the IP address of Dong Yuhui's account is currently displayed in Shaanxi, which further intensified speculation from the outside world.
Despite Dong Yuhui's absence, the company's live broadcast business has not stopped. Lao Sun led the core team to continue to carry out live broadcast activities, and the sales momentum was good. However, some netizens are worried that once sales decline sharply, the company may invite Dong Yuhui back again to turn the tide. However, even if Dong Yuhui returns, I am afraid it will be difficult to return to the previous state. This incident has caused an irreparable rift between the two sides, and it is difficult to renew the broken mirror.
Some netizens believe that the "small composition turmoil" is a contradiction with Dong Yuhui on the surface, but it is actually a contradiction between the company's interests and personal interests. Lao Yu tried to calm the incident by apologizing, but the effect did not seem to be significant. And Lao Sun's apology is also considered to be insincere, and the comment area is still noisy.
As for how to solve this crisis, some netizens suggested that Lao Yu deal with Lao Sun to resolve the conflict. However, this approach does not seem realistic. Lao Sun is just an executor, acting according to the company's requirements, and it is the decision-maker behind him who really needs to take responsibility. If Lao Yu fires Lao Sun, it may trigger an even greater crisis and cause other employees to be dissatisfied.
At present, it seems that this incident has become a dead end. Both sides have their own positions and interests, and it is difficult to find a compromise solution. And in the midst of this strife, it may end up being young people packing their bags and leaving. This is undoubtedly a huge blow to the fans and viewers who have been following the matter. They expressed regret and reluctance for Dong Yuhui's departure, and also expressed disappointment and concern about the company's handling of the company.