Hot snow burns in winter, when you can ski to your heart's content. On the morning of December 2, the opening ceremony of the 21st Yabuli Ski Festival with the theme of "Meet in the Asian Winter Meeting and Enjoy the Snow Life" was held in the Yabuli Ski Tourism Resort, as part of the 2023-2024 new snow season in Heilongjiang Province, opening a happy time for the majority of skiers to ski passionately.
The scene of the opening ceremony.
The event was hosted by the Harbin Yabuli Management Committee, and co-organized by Yabuli Sunshine Resort, the permanent site of the annual meeting of the Yabuli China Entrepreneurs Forum, Harbin Yabuli Tourism Investment Group, the Provincial Yabuli Sports Training Base, the Yabuli Forest Hot Spring Hotel, and the Yabuli International Hot Spring Hotel. Zhao Yusen, former vice chairman of the Heilongjiang Provincial CPPCC and chairman of the Heilongjiang Provincial Ski Association, Luan Zhicheng, member of the Standing Committee of the Harbin Municipal Party Committee and deputy mayor, He Xiaoping, former vice chairman of the Heilongjiang Provincial CPPCC, He Dawei, member of the party group and deputy director of the Heilongjiang Provincial Department of Culture and Tourism, Zhuang Shichao, member of the party group and deputy director of the Heilongjiang Provincial Sports Bureau, Wang Keshuai, secretary of the Harbin Yabuli Party Working Committee and director of the Management Committee, Jiang Yihai, vice president of the Heilongjiang Tourism Association and president of the Ice and Snow Research Branch, and Heilongjiang Yabuli Sports Training Base, Leaders of Harbin Yabuli Tourism Investment Group, Yabuli Sunshine Resort, Heilongjiang Ice and Snow Sports Vocational College, Yabuli Hongtao Forest Hot Spring Hotel, Yabuli International Hot Spring Hotel, experts from ski clubs, Yabuli think tanks, major travel agencies, mainstream and new representatives attended the event.
Luan Zhicheng, member of the Standing Committee of the Harbin Municipal Party Committee and deputy mayor, announced the opening.
At the opening ceremony, He Dawei, member of the party group and deputy director of the Heilongjiang Provincial Department of Culture and Tourism, said in his speech that ice and snow are nature's most beautiful gift to Heilongjiang, and have long become the bloodline gene and lifestyle of the people of Longjiang. As a province with large ice and snow resources, a strong province in ice and snow sports and a famous province in ice and snow tourism in China, Heilongjiang opens the "China Ice and Snow Gate" and welcomes friends from all over the world to experience the charm of ice and snow sports and the fashionable life of ice and snow here. Yabuli is the birthplace of China's mass ski tourism, a well-known ski tourism destination at home and abroad, and will also become the host of snow events of the two Asian Winter Games, known as the "Snow Gate of China", an important node for the high-quality development of Longjiang's comprehensive tourism cluster and ice and snow tourism industry, and a classic brand scenic spot for building China's No. 1 ice and snow tourism route, which is widely favored by ski enthusiasts.
He Dawei, member of the party group and deputy director of the Heilongjiang Provincial Department of Culture and Tourism, delivered a speech.
It's exciting. The host of the snow project of the Asian Winter Festival issued a sincere invitation.
This year's ski festival Yabuli Ski Resort will focus on the four themes of "hot snow", "snow control", "happy snow" and "cool snow", and launch five major sections: ski + tourism, ski + culture, ski + sports, ski + research, ski + business, and more than 50 colorful activities in rich forms and variety, to ensure that from the opening to March 2024, the snow season will continue to increase attention and popularity, so that tourists can experience the breadth and temperature of ice and snow in an all-round way.
To welcome the Asian Winter Festival and send out the invitation of the world, this ski festival specially invited national ski instructors, world ski champions, ski club representatives, and senior ski enthusiasts to jointly issue an "invitation letter from Yabuli", inviting the world's ice and snow athletes and ski enthusiasts to appreciate the style of "China's Davos, the world's Yabuli".
Invitation from Yabuli.
All the time. Fancy activities continue to refresh the new gameplay of "Ski+".
At the opening ceremony, Heilongjiang Ice and Snow Angel and Harbin Polar Park's original cultural tourism IP Taoxue Penguin also came to the second stop of the "Haya Snow" line of the goose hunting map in this winter's ice and snow season. Accompanied by a variety of theatrical performances, the top ten cultural tourism IPs in Heilongjiang Province gathered and appeared, and at the same time, the Galaxy Snow Road Electric Music Festival and the Sunshine Snow Field Fireworks Show also brought a night celebration, dedicating a unique and lively ice and snow feast to everyone.
"Taoxue Penguin" checks in Yabuli Ski Resort.
Heilongjiang Provincial Cultural Tourism IP gathers Yabuli.
According to reports, this year's ski festival activities will drive the development of the whole industry chain of ice and snow tourism by creating a diversified winter wonderful play experience. Colorful activities such as the "Meet Yabuli and Enjoy the Snow Life" Short ** Creation Camp, the "Cool Play Pioneer - The Tide is Determined by You" Creative Snowboard Design Competition, the "Fun Slide" Youth Ski Winter Camp, and the 2nd Winter Tonic Medicinal Diet Festival of "Healthy Winter" have also been officially launched, constantly refreshing the new gameplay of "Ski +".
Multicultural activities in the new snow season are launched.
The phalanx of ski instructors cheered for the 9th Asian Winter Games in 2025.
The heat is unabated. "China's Snow Gate" unleashes the strong attraction of cultural and tourism integration.
As an internationally renowned Longjiang ice and snow brand, Yabuli is the cradle of China's competitive skiing and the birthplace of mass tourism skiing. With the opening of the 21st Yabuli Ski Festival, full of good expectations for the 2025 Asian Winter Games, Yabuli is attracting more and more ski enthusiasts.
According to the data recently released by Yabuli Ski Resort, since the opening of the board on November 9, it has received 920,000 people, a record number of ski tourists. In the past week, the average popularity of "skiing" in Mafengwo Station has increased by more than 100%. Among them, Yabuli Ski Resort topped the list of popular ski resorts with a 120% increase......Behind the gratifying data is the "strong attraction" released by Yabuli Ski Resort.
On the day of the opening ceremony, Zhao Dan, a skier from Guangdong, said, "It was the first time I came to Yabuli skiing, and I knew that skiing is so magical, and I already fell in love with it once I skied the snow." ”
At present, the ski market is in the ascendant and bursting with vitality. Yabuli Ski Resort will further enrich the new business format and new scene of "Ski +", and strive to build a world-class ice and snow brand and ski resort.
Tips:1Be cautious about participating in high-risk tourism programs. According to the individual's age, health and other conditions, under the guidance and guidance of professionals, cautiously participate in high-altitude, high-speed, water, diving and other high-risk projects, and do not do actions that may endanger the safety of themselves and others.
2.Strengthen personal protection during travel, be the first responsible person for your own health, and maintain good personal hygiene Xi.
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