Recently, the divorce follow-up case has been reported by some ** and spread through social ** and entered the public eye.
On major social platforms, some people posted their divorce photos and divorce vlogs, and some photographers posted "divorce follow-up" recruitment. Although there are many people who are suspected of marketing hype, following the trend, and attracting attention, once they are pushed to the hot search, they seem to have a tendency to "grow".
Some people expressed support and tolerance for the divorce follow-up, some people expressed puzzlement, and there were some doubts, criticisms, and accusations.
At the moment, the field of divorce and filming is really hot?Can people really accept buying a follow-up service in the event of a divorce?
"I want to put a whip on you through the screen".
In a recent divorce-themed "hot style" short ** on a social network, Ms. Song, who was full of red light and smiled, was wearing a black sundress and sitting in the C position of the KTV private room. "Bang!With a sound, the two girlfriends behind him spewed out confetti ...... with a "salute barrel".
If you don't know the situation, at first glance, the outside world thinks that Ms. Song is holding a birthday party or a celebration banquet. What is surprising is that the girlfriends around her accompanied Ms. Song and shouted: "This marriage is here!".At this time, the background of "Do You Want to Dance" sounded, Ms. Song happily sang "Happy Breakup" with her best friend, and there were "ritual links" such as crossing the brazier ...... follow-up
According to the short ** relevant information, Ms. Song has just said goodbye to a marriage that has lasted for 4 years, and she chose to use a divorce follow-up and a divorce party to "commemorate", bid farewell to the past and open a new chapter in her life.
Regarding the short ** of this divorce party, Ms. Song's own copywriting on social ** is: "I knew that divorce was so happy, and I would have left a long time ago!."Deliver my happiness to you in 30 seconds. ”
On social **, the onlookers left messages. Some people's doubts have a hint of "snarky": "Have you ever reflected on the wrong choice caused by your own values?"."It feels like the divorce is the fault of the other party" ......
There are also many supportive, encouraging, and slightly "festive" voices: "Is this the first person on the whole network?"I actually found out that divorce is worth celebrating!"What should I do, I want to put a whip on you across the screen!”
Ms. Song sincerely replied to some of the messages she thought were good: "Let's give us a high-five!."”
Subsequently, Ms. Song announced the reason for her divorce, and she posted a "screenshot of evidence" suspected of her ex-husband's infidelity on social **, and then started a new travel life, the destination is Xinjiang.
According to the information in the comprehensive **, Ms. Song is 33 years old this year and is an online blogger who mainly shares travel, pets, and lifestyle.
According to **, Ms. Song went to the Civil Affairs Bureau to submit a divorce application a few months ago, and she found that many people in the hall who registered their marriage would ask photographers to follow them. Ms. Song believes: "Since marriage has a corresponding sense of ceremony, divorce is also needed. ”
While having dinner with a friend, Ms. Song half-jokingly and half-seriously told her friend, photographer Felix, about the idea. Felix also agreed to follow Ms. Song throughout the process of obtaining the divorce certificate, including the recording of this divorce-themed party.
As of press time, this ** has received 230,000 likes, 170,000 favorites and nearly 10,000 reviews.
At the same time, this is also the first time that photographer Felix has tried to divorce and shoot. After he posted this case on his social **, he received several divorce follow-up invitations. Felix says that he will talk to customers about his past experiences and design some "lens language". Ms. Song's follow-up shooting, Felix gave some "creativity": after receiving the marriage certificate, she used scissors to cut the "Xi" of the cover of a "Li Shi Feng" (Cantonese dialect of red envelopes), and cut half of it was still "Xi", proving that she was still happy.
Felix also said to ** that according to the current social concept, divorce is no longer the so-called failure of life, it is a farewell for contemporary young people to their past selves, and it also has a certain sense of ritual. "People have different stages of self-perception at different stages, and as long as the current state is satisfied, I think any form is okay. ”
Felix took a photo shoot of the theme designed by Ms. Song **Screenshot.
"I don't want to shoot divorce anymore".
Compared with Ms. Song's "popular" case, another photographer Lu Bing (pseudonym), who focuses on shooting marriage, told reporters that he also received a private message with a divorce invitation not long ago, but this experience made him very uncomfortable. "From my personal experience of filming, I don't think divorce and filming are something worth promoting. ”
When receiving this order for divorce, Lu Bing struggled for a long time, so much so that he repeatedly asked the female client if he was serious. The two sides communicated for a long time, and Lu Bing wanted to figure out what the motives and demands for filming the divorce were. In Lu Bing's view, it was because of his strong curiosity that he finally agreed to take the order.
The female customer said that she hoped that one person would follow the shooting, and one person would follow the shooting documentary**, and she asked to take pictures of her natural and happy side.
To this end, Lu Bing conceived a lot of "plans". "The biggest difference between divorce and marriage is the degree of cooperation of the subject. ”
When getting married, everyone is happy, and the photographer asks for whatever pose the other party will almost cooperate, but in the divorce, there is a high probability that it will not be able to cooperate, especially when the will of the divorced parties is not unified, it will also involve issues such as invasion of privacy. Lu Bing said.
Before filming, Lu Bing even thought that he might be beaten, but after repeated assurances from female customers and full prepayment, he finally agreed.
On the day of the shooting, Lu Bing was also very nervous, he chose to wear a hat, sunglasses, and a mask, wrap himself tightly, keep a distance from both parties as much as possible, and try not to communicate. But even so, in the process of following the shooting, the people around him and the staff of the Civil Affairs Bureau still cast strange eyes on Lu Bing.
On the day of the divorce, the parties were almost routine and did not communicate unless necessary. After the whole process was over, the man left quickly, although the woman had some moments with a smile on the corner of her mouth during the process, Lu Bing still felt that she was pretending to be calm.
In order to avoid embarrassment, after the shooting, Lu Bing quietly sent a message to the female customer, saying that the follow-up would send ** to her through the network disk.
But the female customer later replied to Lu Bing, **I don't want it, I only need a few**. "For us photographers, it may be a curious experience, but it can be another pain for the person involved. ”
In Lu Bing's view, compared with Ms. Song's "bachelorette party", divorce follow-up is more like a life record, and due to the different identities of the participants, the experience is destined to be different. If the follow-up itself does not bring satisfaction and happiness, and the order creates an obstacle for all participants, then such a format is destined to not go far.
After experiencing this follow-up shooting, Lu Bing decided that he would not shoot divorce again.
Industry growth?There is no logic
Yu Jia, an assistant professor at the Center for Social Studies at Peking University's Guanghua School of Management, defines the phenomenon of divorce follow-up as one of the behaviors related to "celebrating divorce". Yu Jia pointed out to China News Weekly that although the current behavior is still very small, it reflects more of the continuous change in society's attitude towards divorce and is more tolerant.
According to relevant research, a higher proportion of divorces are initiated by women. Divorcees, especially women, have often been stigmatized and discriminated against in the past. But as divorce has become more common, the acceptance of divorce has become more acceptable in society as a whole. Yu Jia said, "If the divorce itself is becoming 'neutral', then as an important event in the course of life, it is reasonable and logical for some people to hope that it can be recorded in the form of images." ”
On the other hand, in the past, the general view in society was that marriage was better than divorce, and that divorce would bring many negative effects and consequences to the parties. However, it now appears that the impact of divorce also varies from person to person, especially as divorce becomes more common, and there are many cases that show that the impact is gradually becoming more heterogeneous. Yu Jia said.
In reality, taking some actresses and female stars who have attracted a lot of attention in love and marital love life as an example, there are also people who are more focused on developing their careers after ending a marriage, and the film and television works that produce good market feedback are examples. Yu Jia believes that "in reality, there are indeed some groups, and divorce may not have a negative impact on them, but has a positive impact on life, work and other aspects, so it further confirms that the relevant 'celebration of divorce' has its logical side." ”
Since divorce and "celebrating divorce" have a basis for social identity and behavioral logic, will there be a related "industrial logic" for divorce follow-up?
Wedding photographer Uncle Fisher told reporters: "Judging from the current situation, only a small number of photographers have received a very small number of private message invitations for divorce follow-up on social platforms, but after ** reports during this time, it seems that the divorce follow-up has been amplified by some people." ”
The reporter searched on a platform and found that some photographers provide relevant value-added services, such as: in addition to follow-up services, 100 yuan to play the guitar and sing, 200 yuan to accompany the wine psychological counseling, and even 5% off remarriage and shooting, and a discount ...... for shooting with a new spouse within 2 years after shooting
Uncle Fisher believes, "Although divorce is not ashamed now, and it can be widely recognized and understood by society, I don't think there is a big market in this field." After all, divorce means that the relationship between two people has come to an end and an end, and how many people will have leisure and leisure, and specially hire a divorce photographer?Who's going to pay for it?AA system?If one person is willing to follow, the other person is willing to follow?After the shooting, it was placed in **?Share to Moments?At present, I think the divorce follow-up is still a bigger gimmick, and some information can be searched on the Internet, but it is basically an advertisement, and there are almost no cases to show. ”
In contrast, I personally think that the resumption of personal theme shooting for singles, as well as the associated advertising creatives, is understandable. "But if it's a photographer who specializes in opening up such a follow-up service and business line, claiming to be a professional divorce photographer and calling it a professional divorce photographer, then I really don't agree." ”
*: China News Weekly.