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Han Haoyue textOn January 9, "Flowers" ushered in the finale. During the period of broadcasting, "Flowers" made landmark blocks and buildings such as Huanghe Road, Jinxian Road, and Peace Hotel become Internet celebrity check-in locations. The "Zhizhen Garden" and "Hulian Commercial Building" in the play are also identified, and the prototypes are "Moss Shengyuan Restaurant" and "Hualian Commercial Building" respectively. With the increase of **degree, the maximum room of the Peace Hotel has risen to 16,888 yuan, and it is difficult to find a related hotel.
This winter, if you want to choose the city that attracts the most attention on social **, Shanghai and Harbin are two indispensable. Unlike the "small potatoes" and "Erbin" produced in batches in Harbin, Shanghai relies on the long "big dish" of "Flowers". They have attracted a large number of tourists, and at the same time that the "little potato" went north to Harbin, the northeast tourists also went south to Shanghai, adding a lot of excitement and topics to the "flower phenomenon".
The "Blossoming Phenomenon" is not accidental to a hit TV series. A film and television drama brings fire to the tourism of a place, and previous examples abound, such as "If You Are Honest, Do Not Disturb" brought fire to Sanya, and "It's All Good" brought fire to Suzhou, but after the broadcast of the work ends and the audience's attention is shifted, the significance of a work to the city is really tested: whether it can leave traces in the urban fabric that will not be erased by time, and it can better measure the value of a work.
"Flowers" expands the influence of the city and brings commercial value, including increasing tourism revenue, and should indeed be classified as a successful urban marketing case, but from the perspective of the project, shooting, dissemination and other aspects of the play, it is closer to an active creative act that integrates ideals, feelings, and love. To put it simply, the pursuit of commercial interests and the shaping of the city's image are not the biggest appeal of "Flowers";Exploring a city's reaction in the face of historical opportunities and seeking the cultural foundation that supports a city's rapid development is the biggest motivation for the release of "Flowers".
From the Internet** to book publishing, and then to this TV series adaptation, "Flowers" has a distinct and deep Shanghai gene. The author, director, and main actors of the original work are all from Shanghai, and they can achieve a very unified creative goal in a drama, bringing the audience an original feeling, which is inseparable from the creator's same growth background and similar empathy ability. Because of this, Shanghai is not only the Shanghai of Shanghainese, and "Flowers" is not only a TV series that only Shanghainese can understand and like, so this statement can be established. The purity of the play is inseparable from the sincere creative attitude, the real face of the city, and the sincere image promotion.
As the "magic capital", Shanghai does not need too much marketing, its importance in modern and contemporary times is undoubted, its charm and influence are also well known, but time and history will always forget or dilute the real events and records of a city, in this context, through literary and artistic works to emphasize the glory and importance of the city's past, is conducive to the future development of the city. "Flowers" invokes Shanghai's collective memory in the 90s of the 20th century to create vivid characters and stories, which has the value of connecting the past and the future, and will help more people understand and love the city more deeply.
No matter what kind of changes and shifts have taken place in the platform, Shanghai has always existed in an important position in the public eye, and at important time nodes such as Halloween, Christmas and New Year's Eve last year, Shanghai occupied a social network. In addition to the existing impression of exquisiteness, fashion, and petty bourgeoisie left to the public in Shanghai, she also increasingly highlights elements such as openness, tolerance, and freedom. As a TV series that tells the past, "Flowers" is an inventory and summary, as well as a kind of outlook and hope.
The best city marketing is warm and silent and lasting beauty, which benefits from the vision and heritage of the first-class people, but it is also the embodiment of the city's own temperament. I hope that after "Flowers", the impression left by the work will also be like a small flower, silently integrated into every street and alley in Shanghai.
(The author is a cultural critic).