Recently, Dong Mingzhu, chairman of Gree Electric Appliances, put forward some views on the company's employees and college students in the society in a public speech, which triggered extensive discussions from all walks of life. This turmoil not only led to the evaporation of the market value of Gree Electric's stock price, but also made people reflect on the social responsibility and crisis management ability of business leaders. This article will detail the origin and end of this incident, Dong Mingzhu's personal experience, analyze the contradictions and conflicts between the two sides, and give suggestions for the future.
1. Dong Mingzhu's remarks triggered the stock price of Gree Electric Appliances
In early July, Ms. Dong made a shocking remark at a staff meeting: she criticized some employees for chasing money excessively, calling them "walking dead," and warned college students not to make wealth their only goal in life. As soon as the news came out, ** was in an uproar. On social platforms, many netizens questioned her remarks, believing that she did not speak from the standpoint of the majority of workers.
This incident also caused a lot of waves within Gree Electric. Employees posted on social ** to express their dissatisfaction, and even accused Dong Mingzhu of being "difficult to resist in the face of public grievances". In just a few days, the stock price of Gree Electric has fallen sharply. From the highest point** nearly 20%, the market value once evaporated more than 10 billion yuan.
Second, the breakdown of the relationship between Dong Mingzhu and Meng Yutong was the fuse
Analysts believe that the reason for Dong Mingzhu's gaffe lies in the breakdown of the relationship between her and spokesperson Meng Yutong. Meng Yutong is Dong Mingzhu's confidant and spokesperson, but recently there has been news of a break between the two. It is reported that Dong Mingzhu publicly accused Meng Yutong of attaching too much importance to money and impure motives at the staff meeting, which is no different from the "walking dead".
The deterioration of the relationship between the two has been brewing at the top for a long time. Meng Yutong has repeatedly expressed his yearning and pursuit of wealth in public, which is incompatible with Dong Mingzhu's consistent low-key style. Dong Mingzhu believes that the core of an enterprise lies in responsibility and responsibility, and excessive greed for money will affect corporate culture. This contradiction finally broke out openly recently, further exacerbating Dong Mingzhu's emotional out-of-control.
3. Employees and shareholders have borne the cost of declining market value
The direct victims of this turmoil are the employees and shareholders of Gree Electric. Employees are at risk of discounted pay and declining performance. Shareholders have also suffered billions of dollars in losses. One shareholder said that Dong Mingzhu's gaffe had seriously damaged investor confidence and hoped that the management would take action to save the situation as soon as possible.
At the same time, there was also a personal polarization of Dong Mingzhu. Some people think that she represents the social responsibility of entrepreneurs, but there are also more voices criticizing her for being reckless and disregarding the interests of investors. This also had a certain impact on Dong Mingzhu's own image.
4. Reflect on Dong Mingzhu's struggle and style of words and deeds
We should not ignore the influence of Dong Mingzhu's own struggle. At the age of 36, she started her business with two children, and her hardships were admirable. It is this kind of bumpiness that has prompted her to form a unique style of doing things. She is accustomed to expressing her opinions and acting decisively, which not only leads the rapid growth of Gree Electric, but also buries the hidden danger of today's uncontrollable speech.
As a new generation of entrepreneurs, Dong Mingzhu does not fully represent mainstream business values. While pursuing profit maximization, she attaches more importance to the social image and cultural connotation of the company. The positive significance of this concept is to return business to its roots, but it is also easy to cause misunderstandings in operation. We need to be tolerant and understanding while acknowledging her contributions.
This incident is a wake-up call for business leaders to deal with crises. Verbal bias can easily have a huge negative impact in the Internet age, which requires a proactive response from the decision-making level. Preventing the slightest problem and properly handling internal conflicts is the basic requirement for enterprises when facing a public relations crisis.
At the same time, business leaders should also pay attention to the emotions of their employees. Employees are the most valuable asset of an enterprise, and their psychological characteristics and needs deserve attention. Establishing a positive corporate culture and allowing employees to enjoy fair treatment and development opportunities is the only way to stabilize the team and enhance corporate cohesion.
On the whole, in this incident, some of Dong Mingzhu's remarks are indeed biased. But we should not be critical of her personally. The corporate responsibility and cultural connotation she pursues are also worthy of our consideration and reference. The crisis has provided an opportunity for Gree to reflect. It is believed that by strengthening crisis public relations and paying attention to the needs of employees, Gree Electric will be able to turn danger into relief and create new heights.
Some netizens said that they hope that Dong Mingzhu can take a step back and reconcile with employees and shareholders. Language errors can be fixed, and what matters is the alignment of visions on both sides. Gree should not be burdened by personal grievances, and the whole team is the cornerstone of the future of the enterprise.
Some netizens also said that there is nothing wrong with companies pursuing profits. It is important that employee rights are not overlooked in this process. The distribution of profits should be reasonable and balanced against the needs of all parties. In this incident, some of Ms. Dong's words and deeds are unacceptable. But we should not be prejudiced against her personally, and her struggle is worth learning from.
Some netizens said that this incident reflects a serious social problem: there is a widespread misunderstanding of power and money among the Chinese people. Only the right value orientation can bring us long-term happiness. As public figures, entrepreneurs should lead by example and create a positive role model for society.
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