On February 21st and 22nd, the "2023 Addip Partner Conference" with the theme of "The Tide is Strong, Peer Creates the Future" was held in Zhoushan, Zhejiang
Hundreds of partners across the country gathered together to focus on industry trends, product innovation, partner strategies, business practices, ecological co-construction and other topics to jointly develop the opportunities and challenges of business development in the era of digital economy. At the same time, the signing ceremony of the member units of the "Yuanshu Cloud Digital Creative Industry Alliance" was also held at the conference site, and Addip and its partners jointly opened a new chapter in the future.
Go with the flow
Innovation is the best way to meet change
Tang Xingbo, founder and chairman of ADIP, elaborated on the specific connotation of the three key words of "change", "innovation" and "win-win", he pointed out: "In the wave of digital transformation, the only constant in the market is change, and innovation is the best way to meet change. In modern business competition, enterprises must not only master forward-looking technology, but also create timely products. ”
At present, the digital process is accelerating, and the development space of the digital content industry market is extremely broad. After 20 years of deep cultivation and technical research in the industry, Addip has achieved technological innovation and breakthrough in the underlying root of real-time 3D graphics and image engines, breaking the long-term monopoly of domestic real-time 3D engines by foreign countries, and building a "moat" for enterprise technology. At the same time, in line with the trend of lightweight production, we have increased our efforts in the research and development of tool products since 2015, and made great efforts to create a new generation of digital content production toolset that is produced nationwide, and formed long-term user stickiness through the SaaS service of the asset platform, combined with asset reuse and circulation to help commercial realization. Through "art programming, production tooling, and content assetization", ADP innovates the way of digital content production, deeply cultivates scene application innovation, and creates inclusive value for various industries.
The era of digital intelligence
Ecological cooperation is more important and valuable
The integration of digital and real is becoming a national strategy and the development trend of thousands of industries, and the word "partner" has shown unprecedented and important value. The lone traveler is fast, and the crowd traveler is far. EDP is deeply aware that partners are not only the main force in creating value, but also the main body of capacity bearing.
At present, Addip has reached strategic cooperation with many leading enterprises in the industry, such as NVIDIA, Adobe, Huawei, Alibaba, Inspur, Lenovo, State Grid, Huichang Communications, Phoenix, etc., and has gradually established an ecological integration of enterprise partners.
Tang Xingbo pointed out: "It is not only Aidip that empowers partners, but also the ecological partners behind Aidip. EDP hopes to take 'integration and empowerment' as the core, become a bridge between partners, achieve value symbiosis and market win-win through open cooperation and collaborative innovation, complement each other's capabilities with partners, and create value for customers, industries and society." ”
The product is stronger
Graphic and image technology capabilities are gaining momentum
At the meeting, Li Zhipeng, Director of Product Operations of Addip Technology, delivered a keynote speech on "Demonstration of Five Major Tool Software Innovation Highlights", which demonstrated in detail the latest achievements of Addip's tool product innovation and technological research, and led everyone to visit the product booth.
IDPRE4., the latest upgrade of IDPRE40 3D graphics image real-time rendering engine, in PBR material, skybox, global illumination, cross-platform and other aspects to achieve a new breakthrough, rendering details and realism significantly improved, and the formation of its own MSD file format, can protect intellectual property rights, to avoid the risk of being "stuck" in commercial competition and international disputes. The accumulation of the company's graphic image technology capabilities fully guarantees the security of the underlying technology, the freedom of research and development and the continuous iteration ability of products.
With the development of the digital economy and the metaverse industry, the demand for digital content has shown a blowout growth, and the production efficiency needs to be improved urgently. Based on the self-developed engine, Addip has launched a full-link digital content production toolset covering 3D design, quick programming and packaging, virtual synthesis, real-time interaction and visual presentation. At present, the toolset has been connected to various design software platforms such as Adobe PS PR AE, Autodesk 3ds Max Maya, BIM, and NVIDIA Omniverse to achieve cross-platform hierarchical resolution, material restoration, and editing collaboration. In addition, the toolset also has core advantages such as real-time rendering, no visual programming, wide compatibility, real-time data access and visual presentation, which can greatly reduce the technical threshold and cost of digital content production such as virtual reality, augmented reality, virtual reality, and digital twins, accelerate the implementation of new scenarios, new formats, and new models, and help customers create more business value.
Ecological co-construction
Through the cycle, share the opportunities of the times
Wang Yipeng, general manager of Addip Technology Product Center, delivered a keynote speech on "Harnessing the Times, Innovating Opportunities", in which he elaborated on the development history, core advantages and future development opportunities of Addip. At present, industrial digitalization is deepening, and the reconstruction of the industry value chain is accelerating. As the foundation of digitalization in various industries, digital content has become a rigid need of the times. In the past, present and future, Addip will focus on digital content production for a long time, and help reduce costs and increase efficiency of digital content production through the full-link empowerment of "engine + tool + platform", make complex things simpler, and let non-professional people produce content well. Adrep has a wide range of industry links, creates joint solutions with different partners, and empowers partners to seize the opportunities of the times. In line with the trend of localization, from the engine, editor, file format, CPU to operating system, it is fully connected, and the safe development of the industry is helped by information innovation.
In 2023, Adrep will continue to adhere to the reporting policy, adhere to the priority of contribution, and create a stable and orderly business environment. By increasing the product business development system, strengthening the business promotion of the professional direction of products, we will also lay out the deep cultivation of the market, strengthen the channel coverage, and do a good job in the promotion, reach and transformation of product sales. Where the ecology is connected, when the business opportunity breaks ground. EDP hopes to increase resource sharing and capability building with partners through practical actions, provide systematic support for partners in R&D, marketing, pre-sales, sales, and first-class services, enhance partners' dual capabilities to operate existing customers and cultivate new customers, and help partners continue to grow their business.
Benchmark institutions
Share innovative teaching application practices
Education is closely linked to the growth of human beings and is accompanied by the development of civilization. Every industrial change, production and lifestyle transformation has profoundly affected and even changed education. Professor Hu Yiliang, deputy director of the Quan** Experimental Innovation Center of Zhejiang University of Media and Communication, vice president and secretary general of the Experimental Teaching Professional Committee of the Chinese University Film and Television Society, delivered a keynote speech on "Practical Teaching of Digital Content Production in the Context of Great Liberal Arts" as a representative of the cooperative universities. He mentioned that at present, the rich information represented by music has become the mainstream, and interactive graphic image content is increasingly favored, deriving many new positions such as digital scene designers, metaverse props designers, and digital interaction designers, and a large number of digital content creation talents are needed in various fields.
Facing the demand for new industrial talents, Zhejiang University of Media and Communication cooperated with Adip to build a multi-professional comprehensive laboratory, breaking the original boundaries of disciplines and majors, changing the situation of practical teaching relying on a single professional and its business setting, and opening courses such as "Interactive TV Program Production", "Virtual Image Creation" and "Data News Visualization", and cultivating a large number of compound talents with cross-knowledge system and integrated production capacity. At present, under the background of the new liberal arts, the idea of laboratory construction has undergone a fundamental change, and Zhejiang University of Media and Communication hopes to form a multi-scene integrated cloud teaching system with the local end of the school through the Aidip cloud tool pool, build an experimental teaching environment that is not limited by time, space and terminals, and explore a new path for talent training.
Partner Stories
Together, we share business success
As a partner representative, he shared his story of working with EDP to achieve business success. He said that the two sides were born from the Rongcheng TV project, and based on the project proficiency test, they quickly reached a consensus on cooperation, and the two sides complemented each other's advantages, which is conducive to expanding business areas and achieving a win-win business.
In the cooperation, based on the rich project experience accumulated by Addip for more than ten years of service CCTV and provincial and municipal TV stations, the application closed-loop formed by "engine + tool + platform", the perfect pre-sale, in-sale and after-sales system, and its own rich practical experience and customer resources in subdivided fields, it has expanded new markets in the fields of education, newspaper industry, emergency response, etc., and realized the replication of project clusters, and the two sides will carry out in-depth cooperation in more fields in the future.
Zheng Yulin, technical director of Chengdu Asia Jichuang Technology, mentioned in his speech that the development of the mobile Internet has given rise to first-class changes and content ecological reconstruction, and the traditional radio and television audio business has shrunk. Chengdu Asia actively expands and enriches its own business, and works with EDP to find new profit growth points.
In the field of education, Addip's data visualization laboratory, virtual synthesis laboratory, short production laboratory, digital content creativity laboratory and other laboratory solutions have innovated education and teaching practice scenarios and have been widely recognized by customers. At the same time, Addip's product differentiation advantages are obvious, and its independent intellectual property rights conform to the trend of localization, which is conducive to winning orders. In addition to products and services, Addipal also provides a complete project management and control mechanism, which greatly improves the efficiency of business opportunity conversion and delivery. The two parties have jointly created a number of education benchmark projects and achieved rapid business growth.
"Yuanshu Cloud" was unveiled
Build a mature business closed loop for digital content
Zhang Yanan, Director of Digital Operations of Addip, mentioned in his speech "Insight into the New Future" that with the development of the digital economy, China has become one of the world's largest digital content production, distribution and consumption markets. The future business operation model must be the combination of content and technology, to this end, Addip has upgraded its brand and services, launched the "Yuanshu Cloud" platform, and aims to build the largest digital asset service platform and creative exchange and sharing community in China. The "Yuanshu Cloud" platform integrates four major functions: tool cluster, digital assets, creative community, and business services, opening up the link of online and offline business services, and building a mature business closed loop for digital content.
The "Yuanshu Cloud" platform has comprehensively optimized the first section, asset classification, search, information, courses, communities, software, etc. In the asset matrix part, the platform has added collections, sets and enterprise zones, which can display and promote enterprise assets and create opportunities for future C-end payment. In addition to the special area, the "Yuanshu Cloud Platform" also provides partners with enterprise sub-stations to help enterprises flexibly manage assets and meet various business needs.
Members sign contracts
Establishment of the Digital Creative Industry Alliance
The conference also successfully held the signing ceremony of the member units of the "Yuanshuyun Digital Creative Industry Alliance", Anhui Guanhua Huiju New Technology, Jilin Guanglian Information Technology, Tianjin Horii Science and Trade, Guangzhou Yisiyuan Digital Technology, Lanzhou Jincheng, Technology, Tumeng Technology, Guangxi Nanning Wanji Film and Television Media Technology, Wuhan Xushi Visual Effect Technology, as the first batch of member units to complete the signing.
Through the technical support, publicity and promotion support and business support provided by Yuanshu Cloud, the alliance will work with partners to build an ecological model of the digital creative industry in the business ecology and technology ecology, promote the co-creation and sharing of digital creative content, accelerate the commercial transformation of content, release the superposition and amplification of digital content on the economy in various fields, and promote the high-quality development of the digital content industry.
Conclusion
The journey is strong, hand in hand and stride again. The successful holding of the 2023 ADP Partner Conference is not only an important presentation of the development of IDP, but also a witness to the common growth with all partners. In the future, Adrep hopes to work with partners from all walks of life to build consensus, deepen cooperation, achieve mutual success, ride the digital spring breeze, create a lush ecosystem, and win-win digital and intelligent future.