With the successful holding of the 2023 Annual Ceremony of "Extraordinary Birth, Extraordinary Performance" Sunshine (China), Sunshine officially opened the 20th anniversary of excellence and entered a new journey of development in the fifth five-year period.
In the past 20 years, Sunshine has been based on the big health industry, striving to pursue dreams and move forward, and through four or five years of development, it has grown from a seed to a strong tree, and now it is flourishing and the future is promising. The chairman of YOFOTO said that in the fifth five years, YOFOTO will focus on the core of "health" and create a better future for customers, employees, the industry and the society through a new development strategy and business layout.
Mr. Bao, Chairman of Sunshine China).
The four five-year plans are being pushed forward layer by layeryearsSteadyLay a solid foundation for development
As a strategic industry related to the national economy and people's livelihood, big health has always stood on the cusp of rapid development. Looking back on the past 20 years, in the track of the big health industry, Sunshine has laid a solid foundation for innovation, development, research and development, product strengthening, and platform building with four five-year plans. In the first five years, Sunshine began to build a large-scale production base and obtained the first batch of direct sales licenses in the country, and brands such as Yufangtang, Life Health, and Oriental Literacy opened the market with high-quality products, laying the foundation for the rapid development of YOFOTO. In the second five years, YOFOTO began to build a YOFOTO industrial cluster around the world, and put forward the goal of becoming a "Chinese sample" of the global health industry and becoming a benchmark representative enterprise in the entire industry.
In the third five years, YOFOTO continued to increase investment in the construction of product centers, R&D centers, intelligent workshops and intelligent warehouses, and at the same time upgraded its business model, put forward the whole life cycle ecological chain of "measurement, regulation, protection, treatment and recuperation", began to invest heavily in brand building, and set foot in the field of high-end medicine of life cells from a high starting point. In the fourth five years, with the promotion of 5G, big data, cloud computing and artificial intelligence, YOFOTO has increased its investment in digitalization in line with the trend of the times, established a digital talent team and a digital business middle platform, launched Youxiang Store and Xiangmai APP, upgraded the Youxiang chain business model, and launched the Metaverse digital product exhibition hall, a series of measures have brought strong growth to YOFOTO in the digital and intelligent era.
After 20 years of hard work and thriving, Sunshine has built a health industry ecological chain that provides full life cycle management around the core of the healthy life industry, and built a whole ecological chain health industry cluster covering health testing, scientific conditioning, exclusive guarantee, precision medicine, and health preservation, while providing consumers with "one-stop" full life cycle precision health management services, and building a health technology smart business platform for entrepreneurs.
In the past 20 years, many excellent "personal economies" have emerged on the business platform created by YOFOTO, and together with YOFOTO, they have withstood the pressure and achieved success in the environment of multiple challenges. YOFOTO also works with business partners to provide customers with healthy products and a better life, create value for the country and society, and support social and economic development.
Eight major development strategies are comprehensively laid outyearsKick off the future 2The first battle of the year
In recent years, under the background of the "Healthy China" strategy, big health enterprises closely related to health have ushered in a broader space for development. Preventing and coping with diseases and coping with aging has become the main development direction of the big health industry. In the digital era, market innovation trends such as online consumption, vitality, youth, and individuality, China's highly resilient and potential economic situation, the development of social business models, favorable policies, and the change of people's healthy consumption concepts have provided new impetus for the development of the big health industry and brought greater development opportunities for YOFOTO.
Sun Pengbo, President of Operations of YOFOTO (China), said that under the new market situation, YOFOTO keeps pace with the times, intelligently perceives trends, actively embraces changes, and achieves steady development with extraordinary strategies. In 2024, YOFOTO will implement eight strategies in eight dimensions, including product power, brand power, marketing power, repurchase power, digital intelligence, education power, activity power and strategic power, and start the first battle of YOFOTO in the next 20 years.
Mr. Sun Pengbo, President of Operations of Sunshine China).
In terms of product strength strategy, YOFOTO will focus on the two major brands of Yufangtang and Oriental Literacy in 2024, focusing on kidney power health food and peptide nutrition health food, and consolidate YOFOTO's leading position in the industry through deep cultivation in these two tracks. In terms of brand power strategy, in 2024, Sunshine Chairman ** Bao will launch a new book, the packaging image of Sunshine products will be upgraded and renewed, and the coverage of brand advertising will be increased nationwide.
Synergy of the three major business segmentsdevelopmentDepictionBrand newFive years of development of magnificent blueFig
Based on the big health industry, building a good career platform is the original intention of Sunshine and the unswerving direction in the future. Relying on the solid foundation laid by the development of the past four five-year plans, YOFOTO will comprehensively carry out the fifth five-year plan, and continue to move towards the ambitious development goals through the coordinated development of the three major business segments.
Sunshine (China) Health Industrial Park).
In the future, YOFOTO will continue to rely on the century-old brand Yufangtang to promote and inherit China's traditional Chinese medicine culture, and focus on the health and kidney care market through Yufangtang, create more health products that enhance consumers' immunity, prevent chronic diseases, and treat diseases before they occur, so as to bring China's health concept and Yufangtang's culture of "sincerity, righteousness and kindness" to the world, and make due contributions to human health.
Relying on YOFOTO's research in the field of peptide nutrition in the past few years, YOFOTO's Oriental Literacy brand will continue to focus on the field of "scientific plant nutrition", dig deep into the application of small molecule peptides, create more peptide-containing plant nutrition and health foods, and develop more functional health foods that consumers can perceive and experience, so as to realize the sustainable development of the brand itself and contribute to the development of China's peptide nutrition, and strive to become the "No. 1 brand of small molecule peptide nutrition" in China.
In the future, YOFOTO Beauty will continue to focus on personalized needs, with brands such as Silizi, Zeyan and Shibagong as the main starting points, and firmly grasp the market of scientific and technological anti-aging, plant skin care, cell biology and multi-effect private care. YOFOTO will continue to develop more functional skin care products, such as freckle and acne removal, anti-wrinkle and anti-aging, whitening and skin beauty, etc., to make products and experiences more extreme, more diverse and more excellent, so that consumers will be more recognized.
With the aging of the Chinese population, the younger sub-health population and the post-epidemic era, more and more health problems stimulate market demand, and any subdivision track in the field of health care, home care, medical beauty maintenance, chronic disease conditioning, Chinese medicine diet therapy, postoperative **, cell medicine has immeasurable prospects. In the next five years, YOFOTO will continue to firmly grasp the market development trend, rely on the advantages accumulated in the past 20 years, focus on the improvement of immunity and the prevention of chronic diseases, and strive to achieve higher development goals.
Walk with lovePractice public welfareThree livesCumulativeInputexceededbillionMeta
Demonstrate social responsibility with good deeds, and practice the original intention of public welfare with actions. In the past 20 years, while actively promoting the development of China's health industry, YOFOTO has also continued to fulfill its social responsibilities in the form of public welfare and won the respect of all sectors of society with practical actions. Up to now, Sunshine has donated more than 1 total value of donations and materials400 million yuan, and drove more than 100,000 people to participate in various social welfare activities.
YOFOTO respects every life and continues to share values with society. Over the years, Sunshine has actively participated in public welfare undertakings, and has successively carried out various public welfare actions such as "Love 1+1" for children with congenital heart disease, "Hand in Hand" care for children, "Safe and Co-construction" for children's safety and health, "Low Carbon and Healthy Home Life" family environmental protection projects, and other public welfare actions such as poverty alleviation, education assistance, earthquake relief, anti-epidemic, and respect for the elderly, and constantly convey the public welfare concept of "Love 1+1".
The chairman of YOFOTO said that YOFOTO will put social responsibility in the most important position, and the investment in public welfare will only continue to increase, and YOFOTO's public welfare actions will never stop. In 2024, on the basis of the partners' donations, YOFOTO will invest another 3 million yuan in public welfare** for the development of various public welfare projects.
Rooted in the big health industry for 20 years, Sunshine has always been focusing on scientific and technological research and development, achievement transformation and brand marketing in the health industry, and has become a new force to help build a healthy China. **Bao also said that in the future, Sunshine will still firmly base itself on the big health industry, build a good career platform, build a personal economy, and keep pace with the times to provide more career empowerment for partners. Driven by scientific and technological innovation, and taking it as our responsibility to meet the needs of consumers, we strive to do a good job in products and products, and are committed to becoming a good brand that is liked by the market and recognized by consumers, and contributes to the development of national health and China's health industry.
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