Liquor has entered a high degree of concentration, and it is necessary to take the brand market and innovation on top of ensuring quality, otherwise, it will be chaotic for the market, and it will be for the enterprise to seek fish.
Weak on the consumer side and high inventories. At the same time, most wine companies continue to expand their production capacity. Since the beginning of this year, a number of listed liquor companies such as Kweichow Moutai, Wuliangye, Shanxi Fenjiu, Shede Liquor, Shuijingfang, and Luzhou Laojiao have announced the implementation of technological transformation and capacity expansion projects. In fact, the inventory of liquor is high, but the output of high-quality liquor is limited, and the structural contradiction between the overall overcapacity of the liquor industry and the insufficient supply of high-quality liquor has existed for a long time. If this problem is not solved, only the market and profits will be lost. The biggest hidden danger of the industry.
Moreover, the concentration of the liquor industry has been further improved, and from the perspective of market operation this year, the top six listed liquor companies account for nearly ninety percent of their revenue, and their production capacity demand is also increasing. This means that the competition of small and medium-sized wine companies will further intensify.
The revenue of the top liquor companies such as Kweichow Moutai, Wuliangye, Yanghe, Shanxi Fenjiu, Luzhou Laojiao, and Gujing Gongjiu accounted for more than 85% of the total revenue of 20 listed liquor companies, and the net profit attributable to the parent company accounted for 95%.
The author believes that 2024 will be a year of reform, innovation, transformation and upgrading of the liquor industry, and there are structural opportunities and sudden emergence. In the face of the development trend of the overall economy and market, the liquor must be adjusted according to the development of the company's value resources and its own development, and the core product planning and brand positioning will be done.
At present, the liquor industry, there is continuous innovation, but like Moutai in the ice cream, coffee and other fields of cross-border, is to sacrifice the end, the beginning must not go long, of course, in the current uncertain **, there is a temporary market, but also contains opportunities, but more likely to be a weakening of brand value, enterprises should be based on the leading products, do a good job in products, the market at the same time, conform to the times, embrace the times, promote their own development, but must not be brand and capital as a shout, fool customers, will be the beginning of the wood for fish.