On December 26, the 4th "Whale Tide Award" hosted by China's leading financial information service platform Blue Whale and Whale Platform, a journalist work platform, and co-sponsored by the mainstream financial news agency Cailian, was announced in Shanghai, and the well-known sleep technology brand MLILY Dream Lily was selected and won the "2023 Most 'Hard' Technology Award", and other award-winning brands include New Hope Dairy, Shanghai Jahwa, Qiaqia Food, 361°, Tomson Beijian, etc.
The Whale Tide Award is the first award for consumer enterprises in China after the "demand-side reform" was proposed at the end of 2020. In the context of China's gradual trend leading the world, the Whale Tide Award aims to discover a group of Chinese companies that can lead the world trend. This year's Whale Tide Award brings together a professional jury composed of well-known institutions, university research institutes, industry authoritative experts, leading investors, and senior experts to dig deep into good companies and good cases, and how consumer enterprises can build "hard power" and "soft assets" moats through continuous innovation under the new situation.
Among them, the "2023 Most 'Hard' Technology Award" focuses on soliciting consumer brands and enterprises that increase investment in science and technology, have the blessing of technological "hard power" and establish a certain industry competition moat. Mlily won the award for its innovation and market performance in smart products.
As the pioneer of 0-pressure mattress, for more than 10 years, MLILY has focused on the research and testing of 0-pressure cotton, and through the patented 0-pressure cotton, it has created 0-pressure mattresses, 0-pressure pillows, 0-pressure sofas and other household products with both comfort and support for users, optimizing the user's sleep experience, promoting deep sleep, and thus improving people's sleep health.
At the same time, MLILY attaches great importance to scientific and technological innovation and investment, maintains sensitivity to emerging technologies, and actively explores the integration of science and technology and sleep by building a provincial engineering technology research center and cultivating a large R&D team.
As early as 2014, MLILY launched the first generation of Dream Lily 0 pressure smart mattress imattress, which realizes intelligent sensing and APP remote control of physiological information such as heartbeat, breathing, tossing and turning in the user's sleep state, breaking the information island, making it possible to collect, analyze, present and share sleep data, which is convenient for sleep health management in personal and family scenarios, and officially started the era of 0 pressure intelligence.
In the past ten years, MLILY has continuously upgraded and optimized the functions of smart products, and extended and expanded the categories and application scenarios of smart products. In 2018, Mlily released a new generation of intelligent sleep system called "Smart Deep Sleep", and a matrix of smart products such as smart mattresses, smart anti-snoring pillows, and smart electric beds was officially launchedSince 2020, Mlily has been continuously exploring and deepening new technologies, new functions, and new scene modes, striving to open up the whole link of sleep and the whole house intelligent scene, showing the possibilities of intelligent sleep.
In 2023, Mlily and the sci-fi IP "Three-Body Problem" will release a co-branded smart bed, further highlighting the intelligent color of the product, in-depth elaboration of the significance of developing smart products, and advocating to pay attention to the common sleep issues of human beings from the overall situation, and care for human sleep with the power of intelligent technology, which has received the support and good market response of many pan-technology enthusiasts.
At present, MLILY Dream Lily smart products have covered a variety of categories such as smart mattresses, smart pillows, smart electric beds, smart sofas, and smart zero-pressure functional chairs. In addition, some products, as Huawei's HarmonyOS certified ecological products, support access to Huawei's whole-home intelligent system, and call Xiaoyi's voice to open smart life scenarios and realize the clever interaction of whole-house intelligence.
Behind MLILY's smart products are underlying technologies such as human body sensing, big data analysis, and the Internet of Things to help users carry out sleep health management, optimize sleep plans, promote deep sleep, and create a better sleep experience.
Strong product R&D and manufacturing strength, coupled with IP marketing actions, make Dreamlily intelligent series products outstanding in the market competition, and have gradually built a competitive moat. According to the financial report of Dream Lily, the sales volume of its electric beds will exceed 500,000 in 2021, and according to the background data of Tmall Business Staff, Mlily Dream Lily occupies the 2023 Tmall smart bed category 618, and the cumulative sales index during the Double 11 promotion period TOP1, in addition, Douyin data shows that among the smart bed CR5 brands of Douyin e-commerce from June to October 2023, Mlily Dream Lily ranks TOP1.
With the improvement of people's requirements for quality of life and the marketing of mid-to-high-end mattress manufacturers, more and more people have begun to buy and use smart electric beds, according to the research report of Zhiyan Consulting and China Business Industry Research Institute, from 2016 to 2021, the compound annual growth rate of the global smart electric bed market will reach 2274%；At present, the awareness of the domestic electric bed market is relatively low compared to the international one, and the compound growth rate of China's smart electric bed market from 2016 to 2021 is 1430%, but in the context of technological renewal and consumption upgrading, the domestic market has broad development prospects. With the blessing of the Matthew effect, the future performance of MLILY Dream Lily, who seized the opportunity, is exciting.