Hello everyone, I'm Cha Cha.
This year's winter solstice is colder than usual, and the ice of the earth reflects the bright sun without temperature.
This year's hot topic, **, is even colder, like falling into an ice cellar, cool and low. The winter solstice day was even more unusual, with a "boom" collapse.
On the morning of December 22, the draft of the "Measures for the Administration of Online Games" drafted by the State Press and Publication Administration was released, which became the last straw that broke the camel's back in the confrontation between the multiple and air forces.
The requirements of the new regulations can be said to be on the seven inches of the game giants everywhere, especially the following points:
1. Online games are not allowed to set up inducing rewards such as daily login, first recharge, and continuous recharge.
2. It is not allowed to provide auctions, speculation or condone the trading behavior of game virtual props.
3. All online games must set a user recharge limit.
4. There must be no high tipping in the live broadcast of online games, and tipping by minors is prohibited.
What makes game manufacturers even more frightening is that the new regulations specifically impose stricter requirements for minors, especially the following three points:
1. Strictly control the time and duration of minors' games, and prohibit minors from logging in for games that are easy to indulge in.
2. Strictly limit the amount of recharge and consumption by minors.
3. Minors must not be provided with account rental and sales, game currency and virtual props trading services.
Not surprisingly, as soon as the news came out, the two largest game giants in China, Tencent and NetEase, both collapsed!
Tencent** exceeded 12%, and its market value evaporated by HK $367.1 billion in one day.
NetEase was even worse, once close to 30%, and its market value evaporated by HK $128.1 billion.
There was a rare small rise in the morning of the same day, and once the "Measures for the Management of Online Games" was released, the game industry was the most obvious, Tencent and NetEase led the sharp fall, and at the same time, Hong Kong stocks (Hang Seng Index)**169%, Shanghai Composite Index**013%, it's really worse, cold on cold.
In fact, I have always been very disgusted with games, especially for minors who are obsessed with games and abandon their studies, which is quite sad.
For: No unboxing allowed**.
Game streaming is not allowed.
Game tipping is not allowed.
I approve with both hands. Although it cuts off the financial channels of game developers, it can allow these game developers to use their time and money where they are needed and generate real social value. At the same time, it can also break children's thoughts about games.
However, in today's cold situation, the policy will strengthen the supervision of the game industry, which will only make it worse.
I don't mean to say that this kind of policy is bad, high-level policies are good policies, and such policies are long overdue, the problem is that the timing is not good.
If the development of the market economy is stable and the general trend continues to rise, the policy can increase management efforts in some industries.
However, now the periphery ** (US stocks, India, Japan......Wait**) continues**, big a**continues**, it's just a mess of stagnant. A month ago, we also participated in the 3,000-point defense battle of A-shares, and now we are about to start the 2,900-point defense war. But with the regulations of various healthy people, can they not die?
Now the high-level policies of all parties should strive to stimulate the economy, let the economy recover quickly, and let the economy rise steadily, which is the most important thing at the moment. Instead of shackling the existing business of listed companies, the result will only lead to a more sluggish economy, a more sharp decline, and a vicious circle.