The mediocre has gravity and requires escape speed.
A few days ago, when the family was chatting, my aunt was full of sadness when she talked about her cousin who was unemployed at home.
This time it's not that he is anxious because he hasn't found a job, it's that his cousin has been obsessed recently, watching TV series and watching five puzzles.
Every day, I just got out of bed at noon with two dark circles under my eyes;It's a giggle at the phone while eating.
It's not a TV series, how can it make people nervous?
Several old people were puzzled by this, but they heard some words occasionally popping out of their aunt's mouth, what "Dragon King", "Son-in-law", "Black Lotus".
All of a sudden, my cousin was the soul of the "skit".
Tell two ordinary plots:
Everyone thought that this male protagonist was a poor ghost, and unfortunately he was split by his girlfriend and ran away, but unexpectedly a group of black-clothed people drove a luxury car to the door to ask for a meeting, and the first thing he said was: Respectfully ask the Dragon King to return.
The vicious female partner blames the heroine, causing the heroine to regenerate, anticipating the enemy's opportunity, slapping the face in every possible way does not count, and there is a domineering male protagonist who acts as a flower messenger.
Whether this plot is thunder or not, it is about the male protagonist playing a pig and eating a tiger, and a counterattack;The heroine takes revenge on the scumbag and the overlord protects the body.
Who is upset to see it?
Therefore, the short drama is centered on cool dramas, which contain two extremely fascinating elements.
1. Daydream Collection.
Sigmund Freud said in "The Creator and Daydreaming".
The women in * love the protagonist, and this kind of thing is hardly considered a realistic description, but it is an indispensable ingredient in daydreaming. ”
The short drama has achieved this kind of coolness to the extreme.
Not to mention the admirers around the protagonist, golden fingers like rebirth, crossing, systems, and adventures can be seen everywhere.
Second, a short feedback cycle.
In today's fragmentation, the emergence of short dramas can be described as endless.
Usually each episode is only about 2 minutes long, whether it is fishing at work or commuting to work, you can pick up your mobile phone after tea and dinner to read.
And the plot progresses unusually quickly.
In the hit "The Legend of Zhen Huan" that year, Zhen Huan went from being trapped in Ganlu Temple to returning to the palace to kill the Quartet, during which 9 episodes and 40 minutes of plot change, and the traditional operation of short dramas is 2 to 3 episodes, even if each episode is reversed and slapped in the face, the audience never abuses it.
Such a "refreshing" makes people dare not think about it.
Not long ago, the League of Nations ** made a statistic that the current market size of short dramas has reached 20 billion.
How big an idea?The total box office of Chinese films in 2022 is 30.1 billion.
Let's not talk about it, let's just talk about the recent boiling "spiritual opium" output.
The micro-short drama produced by a Chinese company has dominated the overseas screen, and its app has even topped the iOS entertainment list in the United States.
Such a grand occasion reminds me of the words of Ramsey Brown, the founder of Dopamine Labs
There must be some ** in this world that will make people addicted to it, and I also understand how the human brain works, through software programs we can make the brain automatically complete some specific work, using dopamine to make their own app addicted to it. ”
It's scary to think about.
And this "addiction" does exist.
Timothy Wilson, a social psychologist at the University of Virginia, did one such experiment.
The 409 students who participated in the experiment were asked to put down their cell phones or anything that could be distracting and stay alone in an empty room for 15 minutes.
As a result, more than half of the students felt very bad.
After that, I asked my classmates and I to spend another 15 minutes alone, which was familiar to them.
As a result, 1 3 students still cheat because of bad feelings, and they peek at their phones, TVs, etc., out of boredom.
In the final experiment, students are "locked in" to the lab, where they have two options.
One is to sit idle, quietly waiting for time to pass;
The other is to press the shock button to apply a microcurrent shock to yourself to kill time.
As a result, 25% of women and 66% of men, pressed at least once;A male classmate even achieved 190 compressions in 15 minutes.
Through this set of experiments, we can learn the fact that people have an instinctive pursuit of excitement and pleasure.
In this Internet era where "algorithm is king", those thrills and pleasures will be continuously pushed to everyone.
For example, you have just watched a "Dragon King" short drama, you don't need to search for it, you just need to log in to a few online platforms, and you can immediately see a "God of War".
Over time, it can lead to behavioral addiction in some people.
This just confirms the terrifying prophecy in Brave New World:
People will gradually fall in love with industrial technologies that make them incapable of thinking.
The effects of eating melon seeds.
When we picked up the first melon seed, we couldn't stop swallowing, and time passed unconsciously.
But if the time of eating melon seeds is changed to studying Xi and part-time work, many people may feel that every second is against the clock and miserable.
In fact, the reason is very simple: eating melon seeds is timely feedback.
Xi and work will only be rewarded after a long period of hard work, which is delayed gratification.
This means that simply reducing the time spent on feedback can indulge in the satisfaction and pleasure that comes with short-term entertainment.
But the more you indulge in this short-term happiness, the easier it is for you to inadvertently fall into the trap of the poor.
No one will be able to salvage you.
1. Drag your body along.
In the classroom, a 13-year-old boy suddenly hit the wall with his head in a frenzy, his face twitched all the time, and the teacher couldn't pull it.
After being sent to the hospital, his condition continued to worsen, and the little boy did not speak, walked, and suffered from symptoms such as mental decline.
Doctors diagnosed the boy with immune encephalitis.
Further exploration shows that the boy has an irregular life, physical fatigue and immune system disorder due to excessive use of mobile phones.
Clause. Second, drag your own brainpower.
Some people raised such a question in Xiaohong's book, do you become stupid when you read skits?
A screenwriter laughed at himself: "I don't know if I can become stupid when I watch a short play, but I can write a short play." ”
Because short dramas don't need strict logic and complex human nature, they just need to be cool, which is enough to satisfy people's most instinctive desires.
In fact, whether it is a screenwriter or a play, they will be infiltrated by this "brainless" behavior pattern, and their cognitive ability will inevitably become single, one-sided and superficial.
After a long time, I lose my deep thinking.
Jurist Sanstein wrote in The Cyber Republic in 2001:
In the Internet age, in the face of a large amount of rapidly increasing information, people tend to choose from this information to meet their personal preferences and absorb it, and as a result, the scope of content ingested by everyone is narrower. ”
This is what we often call the "information cocoon".Today, these are already facts.
Finally dragged it to his own heart.
Anna Lembuck, a professor of medicine at Stanford University, points out in her book Addiction:
The dopamine desire we pursue is actually a mechanism that has been preserved from the natural evolutionary process to help us gain a greater advantage in survival and reproduction in the midst of cutthroat competition.
However, if we overactivate this mechanism, the brain becomes numb when it Xi a certain stimulus. ”
i.e. the brain tolerates happiness.
The greater the stimulus, the greater the threshold for pleasurability.
Take my cousin as an example, I have been unemployed for more than half a year, during which I have cheered up many times and wanted to work hard, but when I picked up my mobile phone, brushed **, and played games, I was suddenly angry.
I remember my cousin once complained to me: "You have worked hard for a month, why don't you go to the Internet celebrity live broadcast for one night?."”
At that moment, I shuddered.
Short-term pleasure addiction is much more sinister than we think, because it blatantly steals people's reluctance and ambition.
At this point, I'm not against everyone enjoying entertainment, just know how to do it in moderation.
This kind of classic conversation has been heard by many people.
Nick Bilton, a reporter for The New York Times, interviewed Steve Jobs as he said, "Your baby must love the iPad. ”
Jobs replied, "They don't use iPads, and we restrict children from using technology at home." ”
Chris Anderson, the former editor-in-chief of Wired magazine, has a similar rule at home.
He has five young children and has never allowed a screen in his bedroom.
You will ask these short drama makers, and then see if these short ** platforms that have been pushing traffic for you hope that you can get real happiness, or you can get happiness out of your own pocket?
Psychologist Adam Ault once pointed out sharply
Those who make high-tech products seem to follow the first rule in the drug trade: they must not become addicted."
Working for the rich on the poor** is a "poor man's trap" caused by short-term happiness addiction.
Because this part of society understands better than anyone that there is only one consequence of falling into short-term happiness – entertainment to death.
Pleasure and lying flat are human nature, but lying flat ≠ rotten, ordinary ≠ wastewood.
If you want to make your life better, you have to speed up the "escape speed" – self-discipline and restraint.
I really like the text of @崔璀 written by a blogger:
In our bodies live such little people: they love laziness and covet immediate happiness, and we do not have to blame, because in their company we know to rest and appreciate.
That is, sometimes we have to manage it well, keep it away from temptation, and make way for diligence and dedication. ”
If you're able to do that, congratulations.
In this era of "algorithms are king" and "entertainment to death", you have become a fish that has slipped through the net.