In today's society, the competition in the lawyer industry is becoming increasingly fierce, and how to stand out from many competitors and win the favor of high-end customers has become a problem that every lawyer is thinking about. The answer is actually not complicated, that is, to create a high-end IP, so that the design looks noble and professional, so as to attract the attention of high-end customers. Some lawyers complain that the quality of their online clients is too low to make a successful case.
In fact,Xiaohongshu + DouyinThe daily activity can be more than a billion. It's not that rich people don't go online, and it's not that online customers are poor. The fundamental reason why you can't make a case is that the account person has a problem!
First of all, we need to understand that all lawyers want to be high-end clients. But if your character is not advanced enough, or it doesn't look advanced, it's not mixed in the high-end customer circle, and there is no way to make a deal. Because you don't know what Gaoke wants, and you don't understand their consumption logic. High customers care about results, efficiency and service, and low customers are above all else. Therefore, your personality must reflect your professionalism and high-end nature in order to attract the attention of high-end customers.
For example: a very homogeneous lawyer IP, who sends ** in the style of popularizing law every day, does not broadcast live, dresses very ordinarily and does not pay attention to it, and does not output his own opinions and show his personality. A hair** with a sense of networking, actively outputting his own views, often live broadcasting, style differentiation, and attention to his appearance. If you were a client, which one would you choose?It has to be the latter!A lawyer must have a sense of setting up an account, not just a tool. Because of the tools, it is easy to be replaced.
So, how to create a high-end IP?
First of all, you have to pay attention to your own image. This includes not only your dress, your conversation, your mannerisms, but more importantly, your professional knowledge and skills. Only when you have the professional knowledge and skills can you handle cases with ease and bring satisfactory results to your clients.
Secondly, you have to pay attention to the operation of your social accounts. On social networking, you have to show your professionalism and high-end, so that more people can see your value. You can share your expertise, share your success stories, and share your daily work routine, so that more people can understand you and trust you.
Finally, you need to focus on communication with your customers. You need to understand the needs of customers, understand their concerns, and provide professional solutions. Only then will the client trust you and be willing to pay you a higher legal fee.
In general, the IP that creates a sense of luxury isLawyer MarketingThe first step. Only if you do this, you can attract more high-end clients and your legal career can be taken to the next level.