It's New Year's Day, and saying goodbye to the old and welcoming the new means having a sense of ceremony. No, the New Year's Day romance film "Twinkle Twinkle Twinkle Star" took the opportunity to launch the "Snow Field". Just ask, when it snows in the movie theater, how can couples not go crazy?!"I pick up dozens of ** a day, all of which are consulting the movie "Twinkle Twinkle Twinkle Twinkle Star" 'Snow Field'. The reporter learned from a number of theaters in Nanjing that the store ** suddenly became**.
Since the pre-sale of "Twinkle Twinkle Twinkle Star" opened on the 5th, as of now, the pre-sale box office has exceeded 200 million, becoming the earliest pre-sale film to break 100 million yuan and the fastest movie to break 100 million yuan in the pre-sale of the Chinese New Year. The reporter learned from a number of theaters in Nanjing that the 13:14 official "snow field" set by the film party was sold out, and the ticket price was about 100 yuan. Due to the large number of consultations, many theaters have opened "snow fields", and snow guns have been purchased online, and hand-held snow cans have also been hoarded.
Zhang Wansen, it's snowing" into a stalk of "missing each other".
The reason why the movie "Twinkle Twinkle Star" is so popular is that it is adapted from the web series of the same name, which will be broadcast in January 2022, telling the story of Lin Beixing (played by Zhang Jianing) who accidentally deleted the text messages in his old mobile phone and returned to the past, reacquainting himself with Zhang Wansen (played by Qu Chuxiao), a former stranger alumnus, so as to start a wonderful journey of time and space rescue.
The plot is suspenseful, fantastical and romantic, and has gained many young fans. And the series adopts an open-ended ending, and whether the hero and heroine are together in the end has also sparked many discussions.
The movie version is the return of the original cast of the series, and the novelty is that it is restarted from the perspective of the actor Zhang Wansen, telling a new story of Wanxing CP in parallel time and space, this time, Zhang Wansen's protection of Lin Beixing is no longer known. Many netizens are looking forward to the movie version to give a perfect ending.
As for why the film version played the "snow card", it was because in the last episode of the TV series "Twinkle Twinkle Twinkle Star", Lin Beixing thought that Zhang Wansen had passed away. When the first snow came, she missed Zhang Wansen very much, and said to the snow scene, "Zhang Wansen, it's snowing." Are you okay, I miss you so much, I really miss you......So, "Zhang Wansen, it's snowing" has become a classic meme on the Internet that means missing each other.
On the first day of release, 1,314 cinemas across the country pushed 13:14 "Snow Field".
The marketing of the movie "Twinkle Twinkle Twinkle Star" uses "snow" as the selling point, and plays the slogan "The most romantic thing this year's New Year's Eve is to watch a snow after watching a movie with you", and extends the concept of "snow field" and "blizzard field" and other theater concepts.
According to the information released by the filmmaker, the film will be released on December 30, and on the day of the release, 1314 theaters across the country will launch the "Snow Field" at 13:14, that is, "Theater Snow + Small Card Welfare", "Snow Field" will be equipped with snow cans, and after the film is over, the theater staff will operate on the spot to create a snowy atmosphere in the theater, so that the audience can complete the agreement to watch the snow with Zhang Wansen and Lin Beixing.
In order to allow everyone to enjoy a better and safer romantic viewing experience, the film's official Weibo also specially released the "Snow Field" viewing safety instructions, including the prohibition of lighters, matches and any other flammable and explosive materials in the theater, snow cans will be operated and used by professional staff trained in fire fighting in the theater, and so on.
The ticket price of Nanjing "Snow Resort" is 100 yuan, which has been sold out.
The reporter saw that on social platforms, Zhang Wansen's Snow After the hot search, Zhang Wansen's Fengxue Mountain Temple Zhang Wansen's Avalanche and so on also became popular entries. Some theaters have even released a preview scene of the "snow field", and some theaters have displayed the "snow field" on the ticketing app as "indoor snow gun, real snow field" and so on.
At present, the official "snow field" launched by Nanjing's major cinemas has been basically sold out, and many theaters have also set up a number of 13:14 shows, and many hall names have also been changed to "Zhang Wansen, It's snowing (snow field)", Lin Beixing, I like you (snow field)", and even many cinemas simply set the 7 games that are currently discharged throughout the day as "snow field".
In terms of movie ticket prices, the length of "Twinkle Twinkle Twinkle Star" is 107 minutes, and the reporter saw that the ** of Nanjing's 13:14 "Snow Field" ranged from 90 yuan to 105 yuan, and the ticket price of other shows that day was 50 or 60 yuan.
Yesterday, I received fifty or sixty audience members**, all of whom said that they didn't buy tickets, and asked if they could add more performances, or asked if it would 'snow' if they bought the number of performances. The manager of a theater in Nanjing told reporters that it may be that there has not been much snow in Nanjing in recent years, and artificial snow making makes everyone feel fresh.
The relevant person in charge of Nanjing Wanda Cinema also confirmed to reporters that the official event venue at 13:14 was sold out in seconds as soon as the pre-sale opened, and the number of screenings has been added.
The reporter saw from the online shopping platform that the cost of snow machines and hand-held snow cans is not very high, the snow machines purchased online range from four to five hundred yuan, and the four bottles of hand-held snow cans are only more than 10 yuan, and there are hand-held snow cans with ribbons, with a variety of patterns.
Say 1 more sentence] The potential for New Year's Eve gold absorption is "seen".
From "Kissing New Year's Eve", "Embracing New Year's Eve", to "Snow Field", the film market has done enough in the sense of ritual on New Year's Day over the years.
In 2018, "The Last Night on Earth" pushed the "One Kiss New Year's Eve Field" at 21:50 on December 31, realizing Chinese New Year's Eve 2The box office myth of 400 million has not been broken so far. However, the backlash is also very serious, because the film is not a romance film, but a literary film, after watching the New Year's Eve show, the audience called "cheated", and the box office also fell off a cliff**, and the final box office was only 28.2 billion.
However, the New Year's Day stall's New Year's Eve gold absorption potential has been seen by the market. In 2019, "I'm Waiting for You at the End of Time" launched a limited screening of the "Zero Confession" field on the last day;On December 31, 2021, "Love in Years" launched the 17:20 "I Love You" field and the 22:17 "Love Wants to Be Together" field, and on the same day, another movie "Hug You Through the Cold Winter" launched the "Hug New Year's Eve" field, and after midnight, "Hug, just now" appeared on the subtitles.
This year, the topic of "Twinkle Twinkle Twinkle Star" is so hot, Lighthouse Professional Edition**, the box office of the film is about 9500 million yuan to 2 billion yuan. The manager of a cinema in Nanjing said that the film is the only youth romance film in the same schedule, the audience is mainly young audiences, with the blessing of the high-reputation drama of the same name, plus marketing force, as long as the quality does not pull the crotch, it should be able to get by if you can give everyone the ending you want.
Interestingly, during the interview, the manager of a cinema in Nanjing revealed to reporters that this year's "New Year's Eve" may appear "Snow + Beer" of the "First Snow Three-Piece Set", "Another New Year's Day movie is planned to launch the 'first scene', that is, the beer field, which will be held this week, and the audience will watch the movie and drink beer." There's really a shortage of fried chicken now!"It's snowing and drinking beer, and it's a lot of fun, and although it's a lot of work for the theater, it's also a new challenge and a new experience.
This year's New Year's Day file is really lively, in addition, there are two crime films "Sneaking" and "Goldfinger" starring Andy Lau, as well as Ge You**'s "If You Are Honest Do Not Disturb 3", the re-release film "Your Wedding" and so on. Imported films include "Aquaman 2: The Lost Kingdom" and "Detective Conan: The Fish Shadow of Black Iron", as well as the re-screening of "La La Land". Some industry insiders said that the annual box office is expected to hit 55 billion yuan.
Related Recommendations] These classic old films also have a similar atmosphere.
Pursuing a sense of ritual on New Year's Eve, you can also watch a movie warmly at home, many netizens have made film list recommendations, and even intimately marked the time node with a lively atmosphere.
1.The Great Gatsby
Through Gatsby's pursuit of Daisy, the film shows the story of a man who will do anything for love, and it also reflects the general struggles of the times at the time.
Tip: If you start watching at 23:29:57, then in the second of New Year's Eve, the scene in the movie will be full of fireworks, and Gatsby is raising a glass to you.
2."Love Actually".
The film is a collection of short stories that tell the story of nine independent but interconnected love stories.
Tip: If you start watching the movie at 21:57:25, then on this second of New Year's Eve, the girl will give the boy a gentle kiss.
3."Love Before Dawn".
The film unfolds with two strangers who have never met, American writer Jesse and French student Selina on a train.
Tip: If you start watching this movie at 22:25:00, then Jesse and Selena will kiss goodbye in the second of New Year's Eve.
4.When Harry Met Sally
The film tells the story of Harry and Sally, who break up at first, later become friends, and finally recognize each other's feelings.
Tip: If you start watching this movie at 22:30:04, Harry will confess to Sally in the second of New Year's Eve, and at the same time the song "Friendship Lasts Forever" will sound.
Yangtze Evening News Purple Cow News reporter Kong Xiaoping.
Proofread by Xu Heng.