In the tide of the consumer era, McDonald's has always been the leading giant ship. Now, the giant ship is heading to new seas at an unprecedented speed. The price increase has undoubtedly brought new challenges to McDonald's, but at the same time, it has also brought endless possibilities. Behind the price increase, there is the wisdom and strategy of how McDonald's can interact with consumers more deeply.
In the past year, McDonald's has brought consumers not only delicious food, but also endless surprises. It offers a wider range of offers to meet the tastes and needs of a wide range of consumers. Whether it is the more than 50 preferential products launched by "McDonald's Shake Gold Store", or those star products with sales of more than 100,000 or even 1 million, it proves McDonald's keen insight and accurate grasp of the market. And the price increase does not mean that McDonald's will give up on in-depth interaction with consumers. On the contrary, it provides McDonald's with more space and possibilities to carry out more marketing innovations. These innovations include not only more coupons and activities, but also a more user-friendly service experience. McDonald's knows that after the price of products increases, consumers need more psychological satisfaction and recognition. Therefore, it has launched more "store-to-home sharing" discounts, which perfectly solves the problem that delivery is more expensive than dine-in, and provides consumers with a better service experience.
More importantly, on the e-commerce platform, McDonald's Doujin store is in full swing to carry out various preferential activities, attracting more and more consumers. These promotions not only provide consumers with tangible discounts, but also lay a solid foundation for McDonald's brand differentiation. In addition, McDonald's provides consumers with more choice and freedom while increasing prices. For example, those expired coupons that are not used can be refunded, which undoubtedly brings more trust and security to consumers. In this day and age, trust and security are invaluable. It is in this way that McDonald's builds a deeper emotional bond with consumers.
And this price increase operation is both a challenge and an opportunity for McDonald's. It requires McDonald's to provide more innovative services and promotions to attract and retain consumers while ensuring product quality. McDonald's is doing exactly that, and it has demonstrated its brand charm and differentiation through deep interaction with consumers. And every interaction with consumers is a well-planned dance. The price increase is just one movement, a turning point in this dance.
In the future, we also look forward to McDonald's showing more wonderful moments in this dance and dancing with consumers to create more beautiful melodies. Because in this C-end-dominated consumption era, better interaction with consumers is a must for every brand. McDonald's, on the other hand, has apparently achieved excellent results in this course.