Dong Yuhui, Li Jiaqi, Wei Ya. The era when the head anchor occupied half of the live broadcast room may be about to become a thing of the past.
Recently, the "Oriental Selection Essay" incident has made more people pay attention to the relationship between live broadcast e-commerce companies and super-head anchors. Over-the-top anchors are like a double-edged sword for enterprises. On the one hand, based on the ability of over-the-top anchors to bring goods and the trust of fans, they can bring more ** and conversion to enterprises and create actual business value. On the other hand, the high dependence on over-the-top anchors can easily lead to enterprises over-relying on a single anchor and increasing business risks.
Nowadays, more and more live broadcast e-commerce companies are beginning to seek diversified development and create more potential anchors to achieve the matrix development of live broadcast rooms.
As one of the leading enterprises in China's live broadcast e-commerce industry, Qianxun was the first to realize this problem, actively laid out a diversified anchor strategy, and was committed to creating more "Weiya". In the process of cultivating new anchors, they face challenges from many aspects, including issues such as anchor popularity and professional skills.
To this end, Qianxun actively invests in training, taps potential stocks from within the industry, and cultivates ordinary anchors into top anchors with professional sales capabilities and product knowledge through professional training and guidance. These streamers not only have the ability to promote products, but also provide personalized services and solutions to meet the diverse needs of consumers.
Qianxun pays attention to the professional skills training of anchors and provides various forms of training, including product knowledge training, sales skills training, live broadcast skills training, etc. Through continuous learning and improvement, anchors can better understand and deliver brand value, improve product sales conversion rate and user satisfaction.
In addition, Qianxun also provides anchors with a full range of support and resources, such as product selection, chain management, logistics and distribution, etc., to help anchors better focus on sales and service, and win more market share for the brand.
The matrix of live broadcast rooms has become the development trend of the live broadcast e-commerce industry. In this process, Qianxun is one step ahead of others to "set off", giving full play to the company's advantages in anchor training, resource integration and market expansion, and has now created an anchor training system with sustainable development capabilities.