When the national vision of creating a high-quality life is opened in front of us in the form of test papers, how to answer?I believe that this is the most difficult problem for every enterprise closely related to the word "home" to give an affirmative answer.
Enterprises that are good at technology and hardware often choose to use high-tech as a pen to draw a picture of the smart home life scene, and bring colorful scenes through the blessing of intelligent technology to make life more comfortable and convenientEnterprises that are good at building and decorating houses are good at making a fuss about the residential experience, providing one-stop worry-free service from design to delivery to users, and they can move in with their bags when they are handed over, creating a high-end quality life model room ......
Although there are different ways of answering questions, there is only one criterion for measuring the correct answer: how good the user experience is.
Looking back at the whole year of 2023, we can see that there is a brand that has been working hard to improve the user's living experience, and it is the three-winged bird, from the "rough house" press conference in June this year, to the yurt press conference, the first community cultural festival, etc., you can see the continuous efforts of the three-winged bird.
Recently, the three-winged bird's two big moves have once again shown its determination. On December 6, Three-winged Bird launched the Community User Innovation and Development Summit in Nanjing, and signed contracts with more than 60 leading real estate companies such as Vanke, Greentown, Poly, and Shimao, and continued to develop the B-end incremental market.
On December 8, Three-winged Bird showed users the leading solutions and digital tools at the Guangzhou Design Week, and released a partner platform at the 2024 Three-winged Bird Black Label Design Nesting Plan and South China Division Kick-off Conference to continue to stabilize the C-end market.
Behind the concerted efforts of the B-end and C-end, the three-winged bird has accelerated the implementation of smart life from a customized family to a customized community, and at the same time, it is also constantly gaining market recognition and moving towards the goal of the new year. Behind this, it is inseparable from its enterprising consciousness and hard-working spirit.
1. Looking back on 2023 - "entering the household" is both a challenge and a result
The definition of home varies from era to era.
Nowadays, more and more users are pursuing high quality and emphasizing the emotional attributes of home. There is no doubt that the next stop of a better life is the realization of "smart home". However, the answer sheet of smart home is not only a "single choice question" of intelligent technology, but a more comprehensive "must answer question" covering technology, space and life. Smart home is not a blueprint, but a real life that can be touched, which requires enterprises not only to have leading intelligent technology, but also to have comprehensive smart life scenarios and customizable design capabilities.
In 2020, the world's first smart home scene brand, Three-winged Bird, was born, opening a new track from selling single products to selling scenesIn 2021, Three-winged Bird opened a new era of one-stop customization of smart homes with ecological layoutIn 2022, Three-winged Bird upgraded and released the "1+3+5+N" whole-house smart full-scene solution to reshape the future smart home lifeIn 2023, it will take a bigger step from a custom home to ......a custom communityEvery step of the three-winged bird can be said to fall on the road from the smart home to the "user home".
Nowadays, Three-winged Bird has become a "comprehensive" player in smart homes, not only has "1+3+5+N" whole-house smart full-scene smart solutions, but also solves practical problems for users from the dimensions of space, time and function, and effectively improves the user's life experience. It also provides users with personalized customized home solutions through the nesting design platformDigital stores, allowing users to have no distance between online and offline;The integrated scene delivery standard of "wing delivery" restores the drawings into the life ...... one-to-one
Throughout 2023, with the blessing of these capabilities, smart home "entering the home" has become the main line of the three-winged bird action. On June 3 this year, Three-winged Bird held a press conference in a rough house in Hangzhou, and opened the "Ten Thousand Nests" plan to tailor smart homes for users, so that "what you see is what you get". As of October, Three-winged Bird has provided users with 8,767 customized solutions in four months, covering 5,314 communities across the country and 12 interactive users30 thousand.
On September 2 this year, Three-winged Bird held the first community cultural festival in Longjiang Jiujin Community, Shimao, Fuqing, Fuzhou City, and cooperated with Shimao, Yuexiu and other enterprises to open the experience center into the community, so that users can complete the clothing, food, housing and entertainment of the whole family at one time at the door of their homes.
This year's Community User Innovation and Development Summit will unite more than 60 top real estate companies and properties such as Vanke, Greentown, Poly, and Shimao to build a new smart community ecological model with Three-winged Bird.
The actions of the three-winged bird at the B-end and C-end are anchoring the changes in market demand and taking the community as the contact point to meet the new needs of the market. And this also means that the track of smart home is another super evolution, no longer a "castle in the sky", but a real life in the user's home.
2. Looking forward to 2024 - "entering the household" is the present tense, but also the future tense
The market has to see not only what you do, but also how you do it.
The three-winged bird's ability to continue to gain market recognition comes down to the fact that it continues to bring tangible solutions, and this will continue to be the main theme of the three-winged bird in 2024.
At this community user innovation and development summit, you can fully see what Three-winged Bird has done in building a smart community, including:
1. New scenario bag scheme: from the original home appliance to the home appliance + home + ecological integration scenario;
2. Activate new user touchpoints: from the experience of the home appliance model room in the store, to the community experience center + the model room of the three-winged bird home + nesting design tools;
3. New experience of community operation: from the original invitation of users to enter the model room, to the open marketing of entertainment + experience + interaction
4. New upgrade of digital delivery: From the original delivery operation by "people", to the thinking upgrade of digital scenario delivery supported by ecological empowerment + AI.
In the past, if users wanted to experience products and scenes, they had to go to the store to experience them personally, which was sometimes inconvenient. Now, through the cooperation with real estate and property management, the new model of the Three-winged Bird Community can build a smart scene model room in the community, and users can experience various smart scenes at their doorstep, which can be said to greatly improve the convenience and comfort.
With the rollout of the solution, the role of the three-winged bird is also changing:
For the property, Three-winged Bird is a product supplier and bag service provider, providing the property with a smart solution integrating cabinet and electricity, as well as a bag check-in plan from design to after-sales and maintenance, so as to help the property Mercure resources be realized
For real estate enterprises, Three-winged Bird has become a user sharing partner and a user service provider, providing users with solutions from house to home.
Three-winged Bird's ability to achieve these innovative solutions and role transformations, and truly enhance the community living experience, is inseparable from its continuous investment over the years.
In the past three years, Three-winged Bird has been working hard to improve the better life of users, and this user-centric spirit has always driven it forward. At the same time, it integrates multiple categories and brands, and continues to innovate in technology, which enables it to come up with many outstanding solutions.
This kind of investment has not stopped, and it can be seen from the end of 2023 that Three-winged Bird has launched two major actions on the B-side and C-side one after another, and its original intention of devoting itself to improving the better life of users has not changed, and it has also been recognized by more users.
These two big actions are not only the epitome and end of the landing action of the three-winged bird in 2023, but also the beginning of 2024 - they opened the curtain of the three-winged bird nesting in 2024.
The only constant in the world is change. The market demand is changing, and enterprises must also change with it, otherwise they will be eliminated by the times.
However, it is not easy to step out of your comfort zone and meet your needs to complete self-transformation. Although the road is far away, it is coming, and although it is difficult to do, it will be done. With strong concentration and continuous investment like a three-winged bird, there is a greater possibility of solving difficult problems, which in itself is a kind of long-termism.