In the era of information expansion and scarcity of attention, brand symbols have become an efficient way to communicate with users, and they are also the key weight to establish the core competitiveness of the market. However, it is not easy to create a recognizable "super symbol", because behind the brand image that can support the brand image, it is not a concept that comes out of thin air, but depends on the test of users and the proof of time.
In the field of smart home, there is a brand time that has come. On December 8, Three-winged Bird appeared at the 2023 Guangzhou Design Week, and at this top event in the design industry, it officially released the brand's new super symbol, creating a brand image of the smart home scene towards a new stage. On the whole, the three-winged bird super symbol takes "OK" as the visual subject, combines brand logo, space customization, one-click opening and other value elements, and expresses to provide users with one-stop smart customization solutions that are in place and good at one time.
With the emergence of the three-winged bird OK super symbol, at the "Design and Wings for a Better Life" - 2024 Three-winged Bird Black Label Design and Nesting Plan and South China Division Kick-off Meeting held at the scene, the three-winged bird joined hands with the China Interior Decoration Association and many design experts to jointly launch the 2024 three-winged bird black label nesting plan with the "OK" gesture, continue to extend the value of the three-winged bird OK super symbol, and establish the "greatest common divisor" of brand awareness with the industry and users.
The preferred service in the home improvement industry**! Three-winged bird OK mega symbol released
For Three-winged Bird, the purpose of creating a brand super symbol is, in the final analysis, to provide users with simpler and more efficient one-step services. For users, the super symbol is the user value of the three-winged bird at a glance, and it is also the memory anchor to identify the industry's best one-stop customized smart home service. Based on the super symbol, the three-winged bird has created the preferred service in the home improvement industry - OK decoration.
What is a three-winged bird ok outfit? Generally speaking, it is to solve all the problems of users in the process of customizing smart homes, such as facing different models and different functions of household appliances, I don't know how to choose, I don't know how to achieve the most ideal lifestyle; Another example is that the design scheme is too headache, and you can't find a reasonable size of home appliances and cabinets; There is also a disconnect between the delivery of home appliances and the delivery of home decoration, and the design drawing is a "seller's show", but their own home has become a very different "buyer's show", and there is no one-to-one implementation. So how to solve it? Look for the three-winged bird and you can make everything ok.
First of all, the creativity of customization is super ok. Three-winged bird with nesting design platform 20, containing more than 20 million house plans, providing more than 4,400 home appliance models, whether it is a rough room, hardcover room, etc., you can quickly customize professional solutions according to user needs. In addition, through the integration of AIGC, Nesting can automatically generate more different styles of home solutions according to the needs of users in a few words, which can not only do real-time replacement of household appliance components, but also choose different home decoration styles, and can also provide intelligent quick ride, 3D rendering design, water and electricity pipeline VR and other designs based on the real house type gallery of the community. At present, nesting has been applied to more than 3,000 stores, attracting more than 5,000 designers to join the platform, and completing custom designs for more than 100,000 users.
Then, the quality of the delivery is ok. The delivery of the three-winged bird is not a simple distribution, installation, but the delivery standard is pre-positioned, become a part of the plan, with the user's Xi life habits as the starting point, the integration of space layout, cabinet countertop height, complete sets of household appliances, the perfect integration of the life scene plan: scheme design, technical disclosure, hydropower construction supervision, reservation of customized cabinet size, delivery acceptance, etc., all the full-link management, are put in place by the three-winged bird platform and user housekeeper one-stop service. In addition, Three-winged Bird also has an integrated scene delivery standard, covering 7 categories, more than 4400 products, three front-end system delivery solutions, and five space delivery standards.
Finally, the feeling of service is OK. Landing smart home is just the beginning of serving users,In terms of smart scenes,Three-winged bird has"1+3+5+N"Whole house smart full-scene solution,Not only to provide a home appliance,But to customize clothing, food, housing and entertainment scenes according to user needs,In addition, the smart home brain also allows the home to have the wisdom of active service,Better understand the needs of users。 For example, in the smart kitchen, the refrigerator can not only customize the meal plan according to the user's status, but also link the steam oven to cook with one click; For example, in a smart bedroom, the air conditioner can actively adjust the temperature and wind direction according to the user's sleep state, so as to take care of the night's sleep.
Launched the National Designer Competition, and joined hands to create a win-win situation around user value
In addition to the release of the OK super symbol, the three-winged bird also held the "Design Wings for a Better Life" - 2024 Three-winged Bird Black Label Design Nesting Plan and South China Division Kick-off Meeting at the site of the 2023 Guangzhou Design Week, and will launch the Black Label Design Competition nationwide next year.
Moreover, in order to give full play to the advantages of three-winged bird empowering designers, a new platform that connects designers, enterprises and users was also released on the spot - three-winged bird partner platform. So what can this platform do? In short, it is to allow designers, enterprises, and users to interact with each other "at zero distance", and through all-round empowerment such as three-winged bird scene solutions, design tools, and platform resources, it can not only enable designers to get started quickly and produce drawings efficiently, but also ensure quality and quantity, and meet the needs of users for a better life. In addition, the Three-winged Bird Black Label Design and Creation Camp was also launched at the same time, which will continue to bring together new and old forces in the design community and work together with Three-winged Bird to develop new ecological capabilities.
A new super symbol, plus a new design platform. These "foreshadowing actions" leading the landing results also unveiled the prelude to the new stage of accelerated landing for the three-winged bird. Not long ago, Three-winged Bird has just reached cooperation with more than 60 TOP real estate developers and property companies, and will work together to land 200+ smart communities in 2024, upgrading from customizing a home to customizing a community, and making full efforts on the B-end and C-side, once again improving the "acceleration" of the national landing rhythm.
It is foreseeable that the three-winged bird, which has been rejuvenated from Guangzhou Design Week, will launch a series of "big moves" in the near future. Perhaps, in the continuous landing results of the three-winged bird, the smart home will become closer and closer to each user, until it becomes a thing within reach, and drives the upgrading and qualitative change of the entire industry. Therefore, let's look forward to the arrival of this day and witness more surprises brought by Three-winged Bird to users.