MediumIron 14th BureauIn recent years, we have actively explored the road of transformation and development of enterprises. In response to the rural revitalization strategy, the company first proposed to do it in November last yearAgricultural productsThe concept of the live streaming platform and the creation of the brand name "MediumIron 14th BureauRemembering the Nong Era". The original intention of the platform was to will:Ordinary peopleof high qualityAgricultural productsThrough live broadcast, it has entered thousands of households to realize the mission and responsibility of central enterprises to help farmers.
MediumIron 14th BureauNot only attentionRuraldevelopment, and actively promote "industry to help agriculture";At the same time, it also pays attention to promoting the development of rural industries, in the way of linking agriculture with agricultureAgricultureThe industry is energized. By establishing a brand image offline and promoting sales online, the company promotes the sale of special agricultural products in Shaanxi and all over the country. In addition, mediumIron 14th BureauIt has also set up a mature live broadcast team, with 40 staff members and more than 10 professional anchors, to implement live broadcast activities.
1. The 14th Bureau of China Railway has entered thousands of households with the help of the live broadcast platform
MediumIron 14th BureauBy creatingAgricultureThe live broadcast platform "Yinong Era" is committed to willOrdinary peopleof high qualityAgricultural productsDelivered directly to the consumer's home. This way of live streaming not only allows consumers to understandAgricultural productsThe growth process and quality assurance also allow them to enjoy a convenient shopping experience. Bring goods through live broadcast, mediumIron 14th BureauBreaking the limitations of traditional sales channels, we communicate directly with consumers and establish a closer and more trusting relationship.
2. The brand image and quality assurance of China Railway 14th Bureau
MediumIron 14th BureaucreatedAgricultureThe live broadcast brand "Yinong Times" pays attention to quality assurance and image promotion. During the live broadcast, they invited company leaders and professional anchors to introduce themAgricultural productsproduction process and quality characteristics to enhance consumers' trust in the product and desire to buy. In addition, mediumIron 14th BureauAfter careful screening, only high-quality agricultural products are selected for sale, and through strict quality control, consumers are assured and safe to buyAgricultural products
MediumIron 14th BureauAnd not only inAgricultureThe field of live broadcast sales, but also keep up with the trend, make full use of the advantages of social ** and the audience's preferences, the live broadcast of goods to innovate, and achieved good results. For example, they posted a short ** on the recently popular short ** platform, quoting "Cool La Cool, Dry Civil Engineering and Cool La!!This famous sentence has effectively attracted more users' attention and participation.
This trend of live streaming is givingConstruction industryPractitioners have brought enlightenment, and how to change themselves with the help of emerging things and promote the development of the industry is the focus of thinking. The collision between traditional enterprises and new things may be able to generate greater sparks and bring new business opportunities and development opportunities. AsConstruction industryPractitioners, we should actively embrace change, continue to learn Xi and transform, and seek to be innovative and forward-lookingHow it worksto meet the development needs of the times.
The transformation and development of China Railway 14th Bureau in the field of agriculture not only reflects the positive response of enterprises to the rural revitalization strategy, but also proves the responsibility and responsibility of central enterprises in the field of agricultural assistance. By creating the era of remembering the nongAgricultureLive Streaming Brand, MediumIron 14th BureauSuccess will be premiumAgricultural productsPush directly to consumers, realizedAgricultural productsAn effective way to connect production and marketing. At the same time, they are also constantly exploring and innovating, keeping up with the trend, and combining the mode of live streaming with goodsConstruction industrycombined, showing the vitality and innovation ability of the enterprise.