In recent years, Xiaohongshu SEO has become one of the core strategies for enterprises to increase the number of users and attract user traffic in the online environment. So how can you achieve good SEO results in Xiaohongshu?The key is to increase two weights: the weight of Xiaohongshu accounts and the weight of notes. Let's take a closer look.
Increasing the weight of your Xiaohongshu account can bring many benefits, including increasing the ** rate, increasing engagement, increasing trust, increasing conversion rates, and increasing monetization value. Therefore, it is very important for companies that want to make a difference on Xiaohongshu to increase the weight of their accounts. Here are some key points to increase your account's weighting.
1. Account completeness.
It refers to the Xiaohongshu account you run, from the nickname to the profile to the background picture and personal information. Be careful to avoid using marketing terms in your profile and keep your profile professional and concise. At the same time, if your Xiaohongshu account is officially verified or joins the branding team, it will increase its authority.
2. The account positioning should be vertical.
If you're targeting in the beauty space, you should focus on beauty or beauty sub-categories and provide professional knowledge content.
3. Account activity.
Posting notes, commenting, and liking other users' notes frequently can increase the authority of your account by staying active.
4. Account level.
The account level refers to a level of official certification, the highest level is the Golden Crown, and the certification is generally obtained through favorites or likes.
5. Avoid violations.
Posting offending content or committing offences on Xiaohongshu will reduce the weight of your account. Therefore, it is necessary to comply with Xiaohongshu's regulations and avoid posting illegal content or engaging in illegal behavior.
Xiaohongshu's users hold extremely high standards for high-quality and valuable content. When producing the content of Xiaohongshu SEO notes, you need to consider the characteristics of the product itself, the preferences of users and other factors, and at the same time, you should also fully consider the positioning of the platform, the target audience, and the communication channels. Here are some key points.
1. Long essays have advantages.
In Xiaohongshu, if you send more than 600 words, you will have a certain advantage.
2. Account originality.
Almost all platforms encourage original content, and Xiaohongshu is no exception. Xiaohongshu will be compared and identified through the system.
3. Content quality.
The so-called good quality means that your post can resonate with users and get more likes, favorites and other feedback data. In Xiaohongshu's note ranking, feedback data is an important indicator, i.e., **, comments, favorites, likes, etc. The order of this influencing factor is **Volume> Likes> Comments> Collections.
4. Popular or vertical tags.
If you want to make the note search ranking weighted, it is recommended to add tags. The content of the tag should be relevant to the topic.
5. Topic. The topic selection should be more cautious, which determines the indexing problem of our later traffic in the search, if the topic is related and remote, then the search is not very helpful.
Xiaohongshu SEO optimization is a systematic project, in which there are many small strategies, welcome to consult, to help you get more ** and user traffic on the Xiaohongshu platform.