Exports skyrocketed by 200!Chinese cosmetics are popular in South Korea, and Korean media Hallyu has disappeared!
The reason why Chinese cosmetics are popular in Korea.
Chinese cosmetics exports to South Korea increased by an impressive 190% over the previous year. Although South Korea has long been"Beautiful"but now imports a large number of Chinese cosmetics. The reason for this is that in addition to the price of goods in South Korea and the decrease in people's spending on cosmetics, the cost performance of Chinese products is also an important factor.
However, that's not all. In recent years, in addition to cosmetics, China's sugar gourd, spicy hot pot and"Subject 3"It is also becoming popular in Korea. Led by the leader for many years"Hallyu"It seems to be intensifying"Medium tide"Overtake. Some Koreans even lamented"Hallyu is dead"。This has sparked reflection on South Korea – after all, Korean culture used to be the national policy of South Korea, and what about in the end?
Chinese sugar gourd, spicy hot pot and"Subject 3"It has been greatly recognized and welcomed in South Korea. Koreans call it"Spicy sugar gourd", which means to eat spicy hot pot first, and then eat sugar gourd to relieve spicy. Nowadays, young Koreans like to start with a plate when they get together"Spicy sugar gourd"。According to data released by the Korea Fair Trade Commission, the number of stores selling a certain brand of sugar gourd will increase by 10 times in 2023 compared to the previous year. I was surprised. Are these two foods really that compatible?Anyway, that's what the Koreans think.
In addition to street food, Netflix Chinese dance and the TV series "Subject Three" are also popular in South Korea. "At present, "Subject 3" has gone abroad to Asia, and is booming in Southeast Asia and Northeast Asia. TV series such as "The Legend of Zhen Huan", "Langya Bang", and "Hidden Corner" also have many loyal viewers in South Korea, and some have even been adapted into Korean dramas. Driven by fantasy dramas, harem women's"Chinese-style makeup"It has become a new fashion in Korea.
Overall, the popularity of factors such as Chinese sugar gourds, spicy hot pot, and TV dramas has not only stimulated the interest of young Koreans in Chinese products, but also created a good market foundation for Chinese cosmetics.
The rise and competitiveness of Chinese cosmetics brands.
The rise and competitiveness of Chinese cosmetics brands is one of the main reasons for the popularity of Chinese cosmetics in South Korea. In recent years, Chinese cosmetics brands have developed rapidly after experiencing a dividend period of parity and low-price traffic. Nowadays, Chinese cosmetics brands are no longer willing"**Accessible to the people"As the main competitiveness, it has increased R&D investment. In the first half of this year alone, six domestic brand cosmetics announced exclusivity"Chinese raw materials"。These brands no longer rely on imported raw materials, but have begun to carry out independent research and development and production, laying a solid foundation for the overseas development of Chinese cosmetics brands.
According to the registration data of new ingredients in cosmetics by the State Food and Drug Administration, there are currently more than 60 new ingredients with anti-aging functions. Given South Korea"Ageing"The problem is serious, and anti-aging products are bound to occupy a large market in the Korean market.
In addition to the research and development of raw materials, Chinese cosmetics are also worth paying attention to in terms of marketing. Through social networking and celebrity fundraising, Chinese cosmetics have shaped"A cool girl with a lot of personality"image, sparked a trend. This kind of both"Face"Again"Satoko"China's cosmetics have naturally won the praise and favor of the majority of consumers.
Market opportunities for South Korea's top cosmetics and Chinese cosmetics.
Despite the tremendous progress made in China's cosmetics technology, it is still a difficult task to gain a foothold in the Korean market. After all, South Korea has always been"Beauty industry"The traditional leader. However, this year, the price of goods in South Korea is **, and people can hardly bear the burden of living, and consumers are more inclined to high-quality and low-cost products made in China.
According to Yonhap News Agency, since the beginning of this year, South Korea's instant noodles, bread, milk and other food products have remained high. The increase in food** has not only exceeded the increase in general prices, but also the increase in average income. In order to curb prices**, South Korea** has set up a special task force to centralize price control. **I even published it"Grain carriers"Reports of large quantities of grain being shipped to South Korea for sale by traveling back and forth between China and South Korea every day have added hidden dangers to flight safety. These phenomena show that with the price of goods, the burden of ordinary Koreans is getting heavier and heavier, and they can't even afford to eat, so are they willing to spend money on cosmetics?Beauty may be a very important social threshold, but it is not a substitute for real necessities.
However, it is against this backdrop that China's e-commerce channels and cheap cosmetics have become new options for young Koreans. There are even Korean beauty bloggers who said:"Now makeup is inseparable from Chinese cosmetics"。Therefore, the popularity of Chinese cosmetics in the Korean market is also the result of South Korea's own problems.
In conclusion, there are many reasons why Chinese cosmetics are popular in Korea. The rise and competitiveness of Chinese cosmetics brands, as well as the problem of excessive cosmetics in South Korea, have played a positive role in promoting. This will also provide more opportunities for the development of Chinese cosmetics in the international market.