2023 is coming to an end, and after a year of scuffle, the industry status of major new energy manufacturers has gradually become clear. Taking Geely Automobile as an example, Geely Automobile's monthly sales exceeded 200,000 units for the first time in November, of which the sales of new energy models reached 650,000 units, a record high for the fourth consecutive month.
Lynk & Co is the main force of Geely's new energy models, and recently there is *** Lynk & Co 09 EM-P configuration information, the new car is expected to be officially launched in December, so what changes have occurred in this car?
What changes have been made to the new car?
From an objective point of view, the performance of the Lynk & Co 09 EM-P has not met expectations, and sales have continued to decline in recent months, with only 263 units in November, but the Lynk & Co 09 EM-P is the flagship model of Lynk & Co New Energy, so it is still necessary to update it.
Lynk & Co officially said that the upgrade of the Lynk & Co 09 EM-P cost about 300 million investment, so what exactly has changed in it?
First of all, the adjustment of the details of the front face, the new car maintains the current model's waterfall grille and family-style "Northern Lights" headlights, but the front surround and the fog lamp area on both sides have been adjusted, adding double L-shaped chrome decorative strips, which are more recognizable and have a sense of grade.
The new car continues to be positioned as a mid-to-large SUV, with a body length of 5,042 mm and a wheelbase of 2,984 mm, which is an increase compared to the current model, and the performance in terms of space is still good. As the highest-positioned model in the Lynk & Co new energy family, the Lynk & Co 09 EM-P cannot be lost to competitors in terms of space.
The rear of the car adopts through-type taillights, which have a relatively high degree of recognition, and also adopts a hidden exhaust layout and a black diffuser, although the practical value is average, but the sporty atmosphere it brings is still relatively attractive to young consumers.
In terms of interior, there are more highlights of the new car. It maintains the overall layout of the current model, but has been adjusted in details, the size of the central control screen has been expanded, and the original physical air conditioning buttons have been eliminated, and the display screen has been added to the position of the sun visor in the co-pilot, which has stronger entertainment functions.
The changes in the seats are also obvious, the second row of seats in the Lynk & Co 09 EM-P can be moved laterally, this design is generally only seen in medium and large MPV models, and it is the first time it has appeared in an SUV, which can make the second row of seats more flexible.
In addition, the second row of seats in the new car provides a heated and ventilated massage function, and the third row of seats can be electrically adjusted and has a relatively large range of adjustment. Through the adjustment of the second and third rows of seats, the new car is more flexible and free in terms of space, and the practical functions are greatly improved.
At the same time, the new car is also equipped with a dual-chamber air suspension provided by the domestically produced Kong Hui, which has better performance in handling performance and riding experience, and is expected to bring a lot of surprises to users.
In terms of power, the new car will continue to be equipped with a plug-in hybrid system, including a 2.... with a maximum power of 187kWThe 0T engine, as well as the P4 motor, which is more powerful than the current model, can accelerate to 100 km/h by 56 seconds is reduced to 4 seconds, and the pure electric range reaches 160 km.
All models are equipped with L2 driver assistance functions as standard, such as active braking, automatic parking, automatic lane change assist, lane merging assist, 360-degree surround view, and lane keeping assist. The specific configuration information of the new car is not yet clear, but it will not be lower than the current model in terms of intelligence.
In terms of interior configuration, the new car comes standard with external discharge, keyless entry, facial recognition, Qualcomm Snapdragon 8155 chip, 5G network, OTA upgrade, mobile phone wireless charging, temperature zone control, car air purifier, and PM2 in the car5. Filtration devices are standard for all series. **The level of equipment of the model is expected to be improved on this basis.
Obviously, the **Lynk & Co 09 EM-P is a relatively comprehensive upgrade, with a significant improvement in the level of intelligence, sense of science and technology, and power system. Before this car, another new energy SUV under Lynk & Co, the Lynk & Co 08, has achieved monthly sales of more than 10,000 with its plug-in hybrid system, so can the Lynk & Co 09 EM-P be replicated?
Why is the current model not performing well?
The new energy version of Lynk & Co 09, which was first launched in October 2021, was a representative plug-in hybrid version of a medium and large SUV in China at that time, but this car has been tepid since its launch, with obvious water testing properties.
Objectively speaking, the performance of the current model is not bad, but except for the entry-level model, the starting price of the rest of the models has reached 33980,000 yuan, tens of thousands more expensive than the 2021 model on the market, which is obviously more than most users can afford.
Therefore, if you want to make a breakthrough in the Lynk & Co 09 EM-P, you must first start from the top. At present, Lynk & Co's mid-size plug-in hybrid SUV Lynk & Co 08 has entered the monthly sales club of 10,000 units, and the starting price of this car is only 20880,000 yuan, which is a good demonstration. If the price of the main model of the ** Lynk & Co 09 EM-P can be controlled at about 280,000 yuan, it will greatly enhance its competitiveness.
Compared with the current model, the performance of the Lynk & Co 09 EM-P has been significantly improved, and if it can be set up with a people-friendly **, then it is possible to be truly recognized by users. Due to positioning, it is unlikely that the new car will surpass the Lynk & Co 08 in sales, but if it can maintain the level of monthly sales of 5000+, it will be considered a good result.
Who are the competitors?
At present, the competition in the domestic new energy medium and large SUV market is quite fierce, and many models stand out in the fierce market competition, and the main competitors of the Lynk & Co 09 EM-P will be the M7 and the ideal L7 and other models.
Compared with the M7, the Lynk & Co 09 EM-P has the advantage of appearance and more flexible interior space, but it cannot be compared with the M7 in terms of intelligent cockpit and intelligent driving. In November, the sales volume of M7 has exceeded 170,000 units, and at the same time, this car has obvious advantages in the face of the Lynk & Co 09 EM-P.
The advantage of the ideal L7 is that it has formed a strong brand influence and has a strong influence among home users, while the sales of Lynk & Co 09 EM-P have been sluggish for a long time, and it also needs to let more home users know themselves.
Summary:For Lynk & Co, the Lynk & Co 09 EM-P is a model that must be "propped up", because the medium and large SUV market cannot be ignored. Judging from the current situation, the Lynk & Co 09 EM-P can be said to be ready, but the strength of the competitors is also very strong, how to compete with it, it depends on the performance of the Lynk & Co 09 EM-P in terms of ** and configuration after the official launch.