As early as 2021, as a sub-brand of OPPO, it made a high-profile official announcement: within three years, the sales volume of China's mobile phone market will exceed 10 million. At that time, OnePlus "only made high-quality products, only Android flagships", and was known for "not compromised", but it backfired, and now OnePlus has no choice but to sink into the mid-range market.
According to the 2023 W44-W47 Chinese mobile phone market data, it is not difficult to find that OnePlus has a market share of only 1 in 47 weeks5%, with a 45-week high of only 24%, and its big brother OPPO's market share ranking has also fallen to sixth, even if the sum of the two shares is still difficult to escape the "sixth", from "not compromised" to "not exquisite", "inferior" What is the reason for the label?
In fact, for any mobile phone manufacturer,Whether it is a high-end route or a cost-effective route,Cost-effective, quality、Brand culture is the top priority,Its own big brother green factory is also known for"duty",But as early as OnePlus product manager exposed the smear Redmi K50After the incident,OnePlus and the green factory"duty","Not compromise"Completely gone。 Recently, when new machines are frequent, the "water army" is dispatched again, and many manufacturers such as Huawei, Xiaomi, and Honor are greatly implicated.
OnePlus began to fight back", "Huawei, Xiaomi are the pillar of shame of domestic manufacturers", and even OnePlus's own executives also posted that they would blow up the Redmi K70. After a closer look, I found that they are all praising OPPO, praising OnePlus, satirizing other manufacturers, many netizens found that the IP of the poster behind it is similar, the script and related pictures are completely consistent, and even the release of the press release, I have to admit that the current miasma in the mobile phone circle is inseparable from these "duty" and "uncompromising" manufacturers, I don't know how the founder Boss Duan should feel when he sees the current green factory?
One of the netizens said: The warm-up marketing for the whole month is as fierce as a tiger, and the market share is only 15%。After being subsidized by tens of billions of dollars, the share of OnePlus has fallen again and again, returning to the user, returning to the product itself is the king, Huawei has developed Kirin 9000s, Xiaomi has developed Xiaomi surging OS, Redmi has also promoted the development of the domestic ** chain, and it is precisely like this that the market and users will have feedback, and the "duty" factory only does things by stepping on the smear, even if it does harvest sales in the short term, but after all, the vision of the masses is bright, and in the long run, it will definitely reap its own consequences.