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With the increasingly prominent problem of online low prices and random prices, it has become a top priority for brands to effectively control the market of products, solve the problems of dealers and merchants, and restore and stabilize market order.
1. The method of letting merchants not sell at low prices and random prices:
1.Solve the problem of dealers and merchants:
Distributors and distributors are an important link between brands and online sales, they directly face the end consumer and hold the pricing power of the product. Brands can establish long-term and stable cooperative relations with distributors and merchants, and strengthen their management and training to ensure that they understand the brand's pricing strategy and market positioning. At the same time, establish an effective incentive mechanism to encourage dealers and businessmen to actively participate in the maintenance of brand image, and reduce the possibility of low-price and indiscriminate sales.
2.Restore and stabilize the market for the product**:
Brands can understand the market of their products and the pricing strategies of their competitors through regular market research and monitoring. When discovering online low-price and indiscriminate sales, take timely measures to restore and stabilize the market of products**. This can be achieved through communication and coordination with dealers and merchants, as well as cooperation with e-commerce platforms. At the same time, brands can also enhance the uniqueness and added value of products, enhance consumers' recognition and sense of value of products, and thus reduce the possibility of low-price competition.
2. How do manufacturers control online low-price and indiscriminate sales:
1.Establish a strict partner access mechanism: Manufacturers should conduct strict screening of online sales channels and establish cooperative relations with reputable and powerful e-commerce platforms. By choosing the right partner, manufacturers can better manage and control their online sales environment.
2.Strengthen the publicity and maintenance of brand image: Manufacturers should increase the publicity of brand image to improve consumer awareness and loyalty to the brand. At the same time, by actively participating in market competition, we provide high-quality products and services and stabilize the market of products.
3.Establish a first-class monitoring system: Manufacturers can establish a first-class monitoring system to monitor the first-class situation of online sales channels in a timely manner. Once the low-price and indiscriminate sales are discovered, measures can be taken in time, including warnings, penalties and even termination of the cooperative relationship, so as to maintain the market stability of the product.
4.Strengthen communication and interaction with consumers: Manufacturers can communicate and interact with consumers through various channels to understand their needs and feedback. By resolving consumer problems and complaints in a timely manner, we can improve consumer satisfaction and loyalty, and reduce the possibility of indiscriminate sales at low prices.
3. E-commerce platforms strengthen control policies:
1.Strengthen merchant access review: E-commerce platforms should establish a strict merchant access review mechanism to conduct qualification and reputation reviews on settled merchants to ensure that merchants have legal business qualifications and good business reputation.
2.Establish a first-class supervision mechanism: E-commerce platforms can establish a first-class supervision mechanism to monitor the fluctuations of goods. Once the low-price and indiscriminate sales are discovered, timely measures will be taken, including removing goods from the shelves, punishing merchants, etc., to maintain the stability of the market.
3.Strengthen complaint handling mechanisms: E-commerce platforms should establish a sound complaint handling mechanism, handle consumer complaints in a timely manner, and punish non-compliant merchants to protect the rights and interests of consumers and maintain market order.
4.Provide a comparison tool: E-commerce platforms can provide a comparison tool that allows consumers to easily compare the data of different merchants. This increases the transparency of the market and reduces the possibility of selling at low prices.
Fourth, how to manage the problem of online low prices by third-party price control institutions:
1.Establish a monitoring system: Third-party price control agencies can establish a monitoring system to monitor and analyze online sales channels. Once the low-price and indiscriminate sales are discovered, report to the relevant departments and manufacturers in a timely manner to prompt them to take corresponding measures.
2.Provide rights protection services: Third-party price control agencies can provide rights protection services to help brands and consumers protect their rights and interests. By providing legal advice, prosecution and other services, we will crack down on low-price and indiscriminate sales and maintain a level playing field in the market.
3.Strengthen industry supervision: Third-party price control agencies can strengthen the supervision of the industry, promote the formulation and implementation of relevant laws and regulations, increase the crackdown on low-price and indiscriminate sales, increase the cost of violations, and reduce the occurrence of violations.
4.Provide data and analysis reports: Third-party price control agencies can provide data and analysis reports to provide reference for brands and consumers. Through the monitoring and analysis of the market, we can help brands formulate reasonable pricing strategies and reduce the possibility of indiscriminate sales at low prices.