Recently, a name has frequently appeared on social **: Dong Yuhui. His name frequently appeared on the hot search list, which aroused widespread attention from everyone. Yesterday, I was curious to find out. In fact, during this period of time, Dong Yuhui's various experiences and behaviors can't help but make me think deeply.
Looking back at an article I wrote some time ago about Oriental Selection, my memory is still clear: the story of them selling corn. When everyone questioned the corn **, Dong Yuhui responded with "grain cheapness hurts farmers". This sentence is thought-provoking. Friends who are from the countryside know that the purchase price of corn is much lower than the selling price. In fact, online corn is high and does not directly affect ordinary people. "Gu cheap hurts farmers" is just a gimmick, and in the end it is just a feast for live broadcast platforms and Internet celebrities. Today's live broadcast platform is no different from the radio and television marketing of the past: first create topics and contradictions, and then use emotions and ** to induce consumers, and finally the anchor cried and said 99 yuan free shipping, thank the audience for their support.
*These live streams are not only a waste of time, but they can also weaken our thinking. What makes Dongfang Selection different is that they not only sell products, but also sell content, culture and ideals. They use high-end posture to defeat those anchors who only know how to sell goods but do not know how to pass on knowledge.
The reason why Dong Yuhui can be so popular is not accidental. First of all, he meets the public's demand for image and identity. As an ordinary person, he has no particular strengths or background. He is like the person around us, or like ourselves;But at the same time, he has talent and creativity that ordinary people can't have - not simply selling products, but resonating and trusting the audience through storytelling and sharing experiences. When the audience has a desire to buy, he will rationally advise everyone not to blindly follow the trend of shopping. This operation not only reflects his integrity and sense of responsibility, but also provides the audience with emotional value and identity. However, a person's success depends on the right time, place, and people.
For example, the platform factor: China has a lot of capable but unknown talents, or can only play a limited role;This is because of the lack of opportunity and the value of being seen. Without Dong Yuhui, there will be other similar to Dongfang Selection platform, which is active on the platform of personal brand and value maximization communicators like Dong Yuhui;The two achieve each other and work together to create a success story.
However, a series of events occurred at the height of Dongfang Selection—or rather exposing long-standing problems: Dongfang Selection publicly attacked his company's number one anchor Dong Yuhui, and said that his copywriting was not written by individuals but by a professional team.
Does Dong Yuhui have a team?I think there must be;Anyone with experience knows that the content and scripts of the live broadcast need to be prepared in advance;This move actually implies one thing: Dong Yuhui is built by the team and can be replaced. Then the question arises: where did you get such courage?Then CEO Xiao Sun personally appeared in the live broadcast room and dropped his mobile phone, and publicly revealed that Dong Yuhui's annual salary reached 10 million levels, and taught fans not to become supporters of "fan circle culture". It is extremely taboo in the workplace for CEOs to be so rude to consumers and publicly disclose employee salaries;Again, the question arises: why did the CEO behave like this?In the end, the boss Yu Minhong issued a statement saying that he should have come forward to explain earlier, but missed it due to a special day;said that this incident was originally a trivial matter within the company, which unexpectedly caused a huge turmoil, and apologized to Dong Yuhui.
The current situation has no winners for Dongfang Selection and Dong Yuhui;Douyin became the winner: leaving the number one IP - Dong Yuhui and squeezing out the Oriental selection platform. At this time, Dongfang selected competitors to gloat and take the opportunity to share the market and enjoy wealthAll this shows us the fact that listed companies are not perfect in their internal disputes and unsightly. Many people are paying attention to how Dong Yuhui will choose next;Yesterday, Luo Yonghao said that he would help him start a business.
My opinion is that even if you go back, it will not last long: the money can be earned again, but the loss of something will be difficult to make up;This incident is a warning to us that work should be redeemed sooner rather than laterWhether it is a senior white-collar worker or a junior employee, for the capitalist, you are just a tool that can be discarded and used at any time;Therefore, I work hard and stay awake at the same time: I am just a migrant worker and only solve the temporary problem of food and clothing;The best solution: with the help of the company's platform, improving one's own ability and resources, turning it into oneself, having the opportunity to work for oneself is the only way out!Come on, leeks!As for today, are the leeks still working on Saturday?