In March this year, Citroen C6 dropped by 90,000, firing the first shot of this year's first-class battle, so that this model with double-digit monthly sales sold 1,259 units that month. This incident also illustrates a truth, that is, "there is no car that sells badly, only a bad price".
Nowadays, many models have followed this move, and in November, through large discounts in exchange for a surge in sales, big coffee has also taken stock of a few "price for volume" models.
Buick Micro Blue 6
Preferential range: up to nearly 100,000 yuan
Sales in November: Over 10,000 units
As early as 2018, Buick released a pure electric series model - Weilan 6, which started electrification earlier than other joint venture brands. It's just that the starting price of Weilan 6 at that time was as high as 200,000 yuan, and it was already possible to buy a fuel B-class car. The low cost performance has also made the sales performance of Weilan6 mediocre in the past few years.
However, the 2024 Weilan 6, which was launched in August, has dropped significantly, and the official guide price is 11280,000 yuan-11580,000 yuan, a maximum decrease of 8 compared with the old model110,000 yuan. And *** November has been launched 9The preferential car purchase policy from 90,000 yuan is equivalent to 1 cheaper on the basis of the official price reduction380,000 yuan, and 9The ** of 90,000 yuan is also equivalent to 5% off the price in 2021.
The effect of the price reduction is also obvious, according to the November sales data released by SAIC-GM, the delivery volume of the 2024 Weilan 6 exceeded 10,000 units. For consumers, Weilan6 has a range of 430km, as well as a maximum power of 130kw, and the basic configuration is relatively complete, which is more cost-effective than pure electric small cars at the same price.
Volkswagen ID3
Preferential margin: up to 480,000 yuan
November sales: 120,000 units
In 2021, Volkswagen has launched ID. in China4 and id3, where idThe price of 3 is 15990,000 yuan-17390,000 yuan, compared with the selling price of about 300,000 yuan in Germany, ID3 In China, it is very conscientious. It's just that the domestic market is much more competitive, id3. The monthly sales volume in China has been below 3,000 units for a long time.
id.The change of 3 came in July, when SAIC Volkswagen ID3. Launched a national limited-time offer, and the guide price was reduced by up to 420,000 yuan, plus a cash discount of 6,000 yuan to the store, the starting price is as low as 1198.88 million yuan. July IDSales of the 3 have also increased several times, reaching more than 7000 units, and with the continuation of the offer, ID3 in December was sold for 120,000 units
From the point of view of product power, Volkswagen ID3It has a good sense of science and technology in design, compared with dolphins at the same price, and the configuration is half a catty. And id3 in the three electric part is also more advantageous, with a maximum power of 125kw, and a range of 450 kilometers, and the use of independent suspension, after the discount is even higher than the domestic car.
Toyota Fenglanda
Preferential range: up to 280,000 yuan
Sales in November: Over 20,000 units
When it was launched in 2022, many netizens had a lot of complaints about Fenglander, thinking that it was an SUV version of Leiling. According to the official data, it sold more than 20,000 units in November, and its sales exceeded 20,000 units for three consecutive months, and it has also become the most popular model of GAC Toyota, which has increased significantly compared with the monthly sales of thousands of units at the beginning of the year.
One of the key to the increase in sales of Fenglanda is **, and its current preferential margin has reached 280,000 yuanAlthough it is not as good as the other models in this article, the guide price of Fenglander is not high, so the price of the low-profile naked car is less than 100,000 yuan after the discount, which is very cost-effective in the joint venture compact SUV.
In terms of product strength, Fenglander is a more pragmatic family SUV, and the space can meet the needs of general households. In terms of power, there are gasoline-electric hybrid and 20L self-priming fuel is optional. Among them, the petrol-electric hybrid is only about 10,000 yuan more expensive than the fuel version, and the cost performance is still very high.
Question M7
Preferential range: 50,000 yuan down
November sales: 1520,000 units
When the M7 was launched last year, there was not a lot of controversy about this car on the Internet, which mainly revolved around the foundation of this car, and many people thought that this was a shell version of the Fengguang ix7. The wheelbase of 2820mm is also very compact among medium and large SUVs, and in the end, the monthly sales of the M7 this year were only a few hundred units.
In September this year, the M7 ushered in a big change, the starting price was reduced by 40,000 yuan compared with the old model, and the price of the six-seat version of the top model was reduced by up to 50,000 yuan compared with the old model, and the intelligent driving and car machine were upgraded. After the increase in allocation and price reduction, the sales of the M7 took off directly, and 120,000 units, 1520,000 units
At present, the main selling point of the M7 is still in terms of intelligent driving, HUAWEI ADS 2The urban NCA function of the 0 system is highly intelligent, and the newly launched five-seat version also enriches the choices of consumers. And on November 29th, the M7 added a rear-drive intelligent driving version, which further lowered the entry level of intelligent driving, and it is expected that the sales volume in December will be further increased.
The big coffee summarizes
It is not difficult to see from the above models that domestic consumers are still very sensitive to the highest level, as long as the product strength of a car is not too bad, the success of the car often lies in the first part. The above models have successfully made a qualitative leap in sales by reducing prices. For consumers who pursue cost-effectiveness, the above cars are currently worth considering.