FuelA-class carThe market has encountered huge challenges in recent years, mainly from the same price rangeNew energy vehicles。AlthoughNew energyThe growth rate of the market has slowed down, but itsPermeabilityKeep improving. Especially in May 2023,New energymarketPermeabilityReached 3329%, an increase of 6 compared to the same period last year7 percentage points. Pure electric vehiclesmarketPermeabilityAlso increased by 248 percentage points to 2227%。withNew energy vehiclesThe rapid development of fuelA-class carThe share of sales in the market is gradually decreasing.
New energy vehiclesPermeabilityThe increase means that consumers have less demand for traditional fuel vehicles. EspeciallyA-class carmarket, withNew energyThe launch of the product gradually becameNew energy vehiclesThe main battlefield. According to the statistics of the Federation of Passenger Cars, since 2017,A-class carThe market has always accounted for more than 25% of sales. Especially in 2022,A-class carThe market share of the market reached 265%, surpassing the A0 level market and becoming the largest single market in China. However, with moreNew energyThe influx of models, fuelA-class carThe share of the market is gradually eroding.
New energy vehiclesThe reason why it was able to be captured graduallyA-class carmarket share, mainly due to its own advantages. First of all,New energyThe exterior and interior design of the model is more advanced than that of traditional combustion engine vehicles. In addition,New energyThe model also has more technological configurations, which has attracted the favor of many young consumers. For home users,New energyNot only can the car be dispensed withPurchase tax, and it is suitable for family travel, and is not restricted by the travel policy. In addition, purchaseNew energyThe model can also get a license plate for free, which saves a lot of economic costs. As a result, more and more consumers are choosing to buyNew energy vehicles
It is necessary to break the barriers of the A-class fuel vehicle marketNew energyFuel vehicles also need to find a suitable breakthrough. However,New energyIt is not easy to achieve a breakthrough in fuel vehicles, because batteries are a huge cost. In this case, the plug-in hybrid model becameNew energyThe best choice for fuel vehicles. Through plug-in hybrid technology,New energyFuel vehicles can reduce the cost to the same level as conventional fuelCarsFairly. currently on the marketNew energyFuel models, likeBYDQin plusdm-iWith its low-cost plug-in hybrid technology, it has successfully attracted users from Sylphy and Lavida, and has achieved good sales. It is foreseeable that plug-in hybrid models will remain in the coming yearsNew energyThe main force in the fuel vehicle market.
AlthoughNew energy vehiclesPermeabilityIt is constantly improving, but there are still a large number of consumers who choose to buy traditional fuelsCars。The main reason for this is the decline in fuel vehicles. In recent months, the starting price of many ** fuel vehicles has dropped significantly. For example,Highlander, LaCrosse,Accord, Asian Dragon,Mazda CX-50and other brandsNew modelsare all launched with a more people-friendly **. theseNew modelsNot only is it equipped with a large number of luxury features, but there is also a news of a limited-time offer at the press conference. Therefore, with the same budget, consumers are more inclined to buy higher-grade and better-equipped fuel models. As a result, sales of fuel B-segment vehicles remain strong, while fuelA-class carof sales**.
with fuelA-class carCompared with the market, the performance of the luxury fuel vehicle market is relatively good. Although traditional luxury brands have to face competition from mid-to-high-end new power brands, itsBrand influenceDeeply rooted in the hearts of the people, many people still dream of owning a European and American luxury brandCars。At the same time, the price of luxury brands is also more affordable than in the pastLuxury carsDreams just got easier. As a result, the sales volume of the luxury fuel vehicle market is growing.
To sum up, fuelA-class carThe market is faced with the coming fromNew energy vehicleschallenges. New energy vehiclesattracted more and more consumers and began to gradually erode fuelA-class carmarket share. At the same time, the decline in fuel vehicles** also contributed to the growth of sales. The luxury fuel vehicle market is relatively stable, and luxury brands are still sought after by consumers. Overall, with the transformation of the market, the A-class fuel vehicle market is undergoing great changes.