Easy car originalIf you have a car purchase budget of more than 200,000 yuan, many Chinese consumers will prefer to choose a more "decent" joint venture SUV, and are willing to pay for Toyota and Volkswagen car labels.
Now times have changed, how beautiful the joint venture SUV used to be, and how embarrassing it is now, the price of new cars is often reduced by tens of thousands, and the more they are sold, the cheaper they are.
Thirty years in Hedong and thirty years in Hexi, on the one hand, is the demise of the glory of the joint venture SUV, and on the other hand, the rise of the highlight of the Chinese brand SUV.
Especially for new energy vehicle SUVs, you will notice that Chinese brands can be seen everywhere on the roads of the north and south. People are more willing to pay for Chinese brands than joint venture SUVs that rely on price cuts and big fire sales.
First, the general trend of joint venture fuel SUVs is gradually disappearing
In the 200,000-level segmented SUV market, Toyota Rongfang R**4, Honda CR-V, Volkswagen Tiguan L and other joint venture SUVs as the "originator of urban SUVs", some are good at durability and fuel saving, and some rely on lengthening and practicality to win, and the sales are basically not worried.
Taking Rongfang R**4 as an example, the sales volume of the whole year in 2021 will be 203,410 units, with an average monthly sales of 1More than 60,000 units. It was a smash hit, and it used to have to increase the price to pick up the car.
It's just that the heroes are no longer as brave as they used to be, and in 2022, only 165278 units of Rongfang R**4 will be sold, nearly 40,000 units less than in 2021.
Coming to this year, FAW Toyota launched the **Rongfang R**4, except for the upgrade of the car engine and assisted driving, there is not much selling point in other aspects. The average monthly sales volume is 1About 380,000, failed to return to the historical peak, if you want to keep the existing market share, fighting the first war is its most direct way out.
At present, the discount of Rongfang R**4 has reached about 40,000 yuan, and it is said that the lowest landing price in some areas is only about 150,000 yuan.
The situation of Rongfang R**4 is still so difficult, and other joint venture fuel SUVs of the same price range are even worse. Here you can see a set of data comparison, in 2021, the 200,000-300,000 price range of joint venture fuel SUVs that can rank among the top 10, the vast majority of them will encounter a sales waterloo in 2022, and only a few models will increase slightly.
Under the premise of eliminating the other's strengths, the cake lost by the joint venture was obviously snatched away by Chinese brands. In recent years, the share of Japanese, Korean, American, and French joint ventures has shrunk, while the market share of Chinese brands has exceeded 50%.
Specific to the 200,000-level SUV market, the joint venture car was successfully encircled and suppressed by the "top stream" BYD's Tang. At present, the cumulative sales of the Tang family have exceeded 560,000. From January to November 2023, the cumulative sales of the Tang family exceeded 1250,000 units, with sales exceeding 10,000 for 10 consecutive months.
Among them, the Tang family's sales in November reached 10,643 units, firmly standing at the top of the mainstream mid-to-high-end SUV market. What did Don DM-i do right?
Second, the Tang DM-i is superior to the joint venture SUV
Don DM-iThe biggest advantage is in the power technologyThe golden signature DM-i system combines the advantages of oil and electricity, which not only ensures power, but also takes into account fuel consumption.
Tang DM-i Champion Edition is available in 112km and 200km versions according to the different NEDC pure electric ranges, with a NEDC comprehensive range of up to 1100km and a minimum fuel consumption of 55l/100km。
We are in the best possible state55L 100km loss of electricity fuel consumption as a calculation, in the current national average oil price of 7Under 97 yuan liters (November 24), even if you drive 20,000km a year, the average annual fuel cost is about 8,766 yuan, and the average monthly fuel cost is only about 730 yuan. Although the actual fuel consumption is higher, it will certainly not be at any higher level.
If the charging conditions are available, the Tang DM-i, which has a pure electric range of more than 100km, is fully qualified to allow users to achieve pure electric commuting, and the cost will be lower.
If it is a joint venture SUV, users will always have to worry about the wallet, also take the R**4 mentioned above as an example, 20L fuel version, we measured a comprehensive fuel consumption of 69L 100km, calculated based on 20,000km a year, the average annual fuel consumption is 10,9986 yuan, the average monthly fuel cost is as high as 91655 yuan.
Second, the maintenance cost is lowThe DM-i not only saves fuel, but also reduces maintenance costs. According to the user manual, Tang DM-i supports a lifetime warranty for the three-electric system, and if there is a problem with the motor, battery, and electronic control, it can be directly replaced through the warranty, saving a lot of maintenance costs.
In addition, the Tang DM-i Champion Edition is subject to free first warranty inspection in 6 months or 3500km, and the follow-up maintenance interval is 7500km or 12 months, and the fuel filter, spark plug, air filter, and air conditioning filter are replaced every 20000km or soBrake fluid needs to be replaced every 40,000km, taking the general three-year driving 60,000km as an example, the total cost of three-year maintenance of the new car is about 5,000 yuan, with an average of about 1,800 yuan per year.
The recommended maintenance interval of the Tang DM-i engine is the HEV cycle, and if the owner mainly travels purely electrically, the maintenance interval can be longer, and the engine maintenance will be lower.
The joint venture fuel SUV is completely driven by the engine, with large losses, and the engine and gearbox often need to be maintained at a higher frequency, which costs hundreds of oceans each time, and the maintenance cost may be higher in the middle and late stages of the product life.
To put it simply, the low fuel consumption and low maintenance cost of Tang DM-i can be summed up in two words: worry-free and money-saving. By the way, don't forget to buy BYD Tang, users can also enjoy the benefits of green cards and purchase tax exemption.
Of course, 200,000-level joint venture SUVs like R**4, CR-V, and Tiguan L are not without hybrid versions, but the threshold is generally relatively high. For example, the guide price of R**4 ordinary hybrid is 22Starting at 580,000 yuan, if you want to buy a plug-in hybrid version that can be on the green card, sorry, you have to pay another 20,000 yuan.
Even if the discount is tens of thousands of yuan, the landing price of the R**4 hybrid version is as low as about 200,000 yuan, and the richness of the configuration is definitely not as good as that of the Tang DM-i.
The first is smart configurationAs a 200,000-yuan SUV, the intelligent configuration cannot be too "compromised". The whole car is equipped with 8 ultrasonic radars, 5 high-precision millimeter-wave radars, 4 intelligent driving surround view cameras, and 1 intelligent driving high-perception camera, which provides intelligent piloting, active lane keeping, parallel assistance, blind spot monitoring and other intelligent driving assistance functions.
And RongfangR**4At best, it can barely keep up with the intelligent era,Only equipped with a smaller size screen,HUDHeup display、Intelligent networking, these trendy things have no chance。
Also as a minimum hybrid model of about 200,000 yuan, the R**4 dual-engine two-wheel drive elite version also lacks intelligent configurations such as traffic sign recognition, remote parking, and remote start compared with the Tang DM-i 112KM premium version.
Then there's the exterior and interiorYes, the dragon face aesthetics on Tang DM-i are well known, Rongfang R**4 is relatively tough, and the aura is domineering, and the appearance of the two is a matter of opinion. In contrast, the interior can better reflect the sincerity of a product.
Or take the lowest version as a comparison, R**4 dual-engine two-wheel drive elite version, using fabric seats, plastic steering wheels, etc., the painting style is quite simple, and the design style also lacks freshness.
2023 R**4 dual-engine two-wheel drive elite version.
The interior of Tang DM-i is not stingy with leather and even suede covering, the texture and grade are self-evident, and the overall size is also larger, focusing on a large 7-seat space, which is enough for daily multi-person travel.
Finally, there is the quality of drivingMany 200,000-level joint venture SUVs are equipped with a combination of front MacPherson + rear multi-link independent suspension, but for the sake of daily household positioning, car companies will not put too much effort into the chassis of joint venture SUVs such as R**4 and CR-V.
The BYD Tang DM-i Champion Edition has comprehensively upgraded the chassis structure, with a newly upgraded aluminum alloy multi-link suspension and FSD frequency variable damping damper that can automatically adjust the damping force according to changes in the road surface, making the driving texture more comfortable and stable. This is also a hardware advantage that Rongfang R**4 cannot match.
Knocking on the blackboard to sum up, we can use the popular phrase nowadays to describe it: it's not that joint ventures can't afford it, but that Chinese brands are cost-effective.
You must know that in the past 200,000 yuan SUV market, joint venture brands dominated, and Chinese brands are almost extinct here.
However, with the rise of Chinese brand flagship SUVs represented by Tang DM-i, completely breaking the inherent pattern, on power and fuel consumption, on size space, on intelligence, Chinese brands of high-end SUVs have been ahead of the joint venture too much, this kind of cost-effective is no longer a simple and rough stacking configuration, but a multi-dimensional iteration of the car experience.
3. Write at the end:
It can be said that the economy brought by the DM-i's core technology is the first winning secret of the Tang DM-i, making it far superior to the joint venture fuel SUV. As shown in the sales data mentioned above, even if the joint venture fuel vehicle launches a fierce battle, it will not be able to seize the market share of Tang DM-i, and it is even more difficult to weaken its strong market appeal.
On the other hand, Tang DM-i has comprehensively upgraded its comprehensive strength through multiple dimensions such as space, interior, and intelligence, realizing the value reshaping of 200,000-level family SUVs, and gradually establishing a consumer mentality.
With Tang DM-i Zhuyu in front of him, more and more consumers choose to trust Chinese brands and will no longer consider buying joint venture fuel vehicles. With 500,000 units, Tang has undoubtedly become the epitome and benchmark of Chinese brand SUVs.