At the foot of the ice-hung upside-down Li Mountain, watch a heart-wrenching ** "Long Hate Song"; In the snow-covered Cuihua Mountain, experience a fast and furious alpine skiing; On the largest indoor ski slope in the northwest, a new way of winter sports and leisure is drawn with graceful curves...
Since the beginning of winter, Xi'an's unique charm of ice and snow experience has stimulated new vitality of winter cultural tourism consumption, and constantly explored new ways to play "winter +" and new tricks. A few days ago, the "2023 'Winter Tour to Xi'an'" sponsored by the Xi'an Municipal Bureau of Culture and Tourism and Xi'an Newspaper Media Group (Xi'an ** Agency) walked into the new scene of Xi'an's winter cultural tourism consumption, witnessed the "ice" moments of Xi'an cultural tourism, and experienced the "best passion" of Xi'an's cultural tourism development in the new era.
Synchronized skiing show.
Accelerating the integration of culture, sports and tourism, every day is an ice and snow carnival
Under the street signs of professional ski slopes, young people wearing red ski suits and putting up ski snowboards to take pictures; Below the slopes, a large number of skiers stand in front of the magic carpet and wait in line; Snowflakes fluttering in the air, the optimal temperature for skiing at minus 6 degrees Celsius, and the snow at a depth of 40 centimeters, you are in a trance at a famous ski resort in the north...
On December 8th, the first stop of the 2023 "Winter Tour in Xi'an" ** Wind Picking Tour came to Xi'an Hot Snow Miracle Four Seasons Ski Resort (hereinafter referred to as "Hot Snow Miracle") in the international port area. As a high-end professional skiing space in Northwest China that integrates "the largest scale, the highest drop, the most complete facilities, and the longest single track", the hot snow miracle fills the gap of high-quality indoor professional ice and snow sports venues in Northwest China, and opens a new chapter of the 365-day ice and snow carnival.
Our venue has 2 professional ski slopes, the longest ski slope is 260 meters, 1 high-speed chairlift, 3 fast magic carpets, 16 top-level snowmaking equipment, the snow thickness is up to 40 cm, and the constant temperature is minus 6 degrees Celsius throughout the year. Du Wenwen, the director of operations of Hot Snow Miracle, also has a little-known identity - the route of the moguls event of the 2022 Beijing Winter Olympics, he is very optimistic about the ice and snow market in Xi'an, "Xi'an's ice and snow sports mass foundation is not bad, many children have first-class physical fitness, through the integration of culture, sports and tourism, the ice and snow industry will definitely flourish in Xi'an!" ”
It is understood that in the Hot Snow Miracle Ski School, there are also a group of "Tiantuan coaches": they were once world champions, the first batch of national team members of alpine skiing, and domestic champions.
We now have 20 competitive youth training classes, from 6 to 18 years old students of all ages, through the customized exclusive ski teaching and training venues, national coaches to carry out long-term teaching and guidance, and to 'race' instead of 'training' to build a youth ski entry, advanced link, to create a new way of ice and snow sports growth. Liu Rui, principal of Xi'an Hot Snow Miracle Ski School, said.
"Skiing + Sightseeing" unlocks a new experience of ice and snow tourism
The end of the south is beautiful, and the snow floats in the clouds. After the heavy snow solar term, Qinling Mountains ushered in the most beautiful time of the year, rime, ice waterfalls, icicles, ice flowers...There are thousands of gestures of snow and ice.
The second stop of the 2023 "Winter Tour in Xi'an" ** Wind Picking Tour came to Cuihua Mountain Ski Resort, known as the "First Snow Resort in Qinling", which is 1,200 meters above sea level and can accommodate more than 1,000 people at the same time, and feel the "speed and passion" in the ski resort with an average width of 70 meters and a total length of 800 meters.
With the clear wind and clean snow, the "post-00s" college zodiac Kun, who came here for the first time to ski, shouted "enjoyable", "You can not only see the beautiful scenery of the Qinling Mountains, but also experience the passion of skiing, which is a good way to release pressure!" It is understood that Cuihua Mountain Ski Resort is divided into the first snow area and the ski area, whether it is a skier, or an entry-level "Xiaobai", you can ski here to show "skills".
According to reports, in recent years, Cuihua Mountain Ski Resort has continued to give full play to the advantages of ice and snow resources, adhered to the development concept of "skiing for the people", and built the "Cuihua Mountain Ice and Snow World" to promote the development of ice and snow tourism with the overall idea of "refining industry supply, refining product marketing, optimizing service quality, and strengthening the reputation of tourists".
Relying on the ice and snow scenes such as 'white field + night game' and 'ski + snow play', Cuihua Mountain Ski Resort strengthens the construction of supporting facilities, develops ice and snow fitness projects suitable for various forms and likes to see, and carries out mass ice and snow events, so that more people can enter the ice and snow, love ice and snow, and participate in ice and snow, so as to help the city's ice and snow sports flourish. The person in charge of the ski resort said that they also opened a warm and convenient ski through train, integrated all factor resources such as quality leisure formats outside the scenic spot, and formed a leisure vacation experience of "Cuihua Mountain, making winter better".
In addition, Bailuyuan Ski Resort, which is closest to Xi'an urban area, is designed in accordance with international ski resort standards, which can realize day and night skiing, as well as snow recreation projects such as snow tubes, snowmobiles, and go-karts to meet the various needs of citizens and tourists.
The Lantian County Bamboo Forest Ski Resort with a thousand acres of bamboo forest landscape is another scene, with a snowmaking area of 50,000 square meters, 3 ski trails, 2 magic carpets, dozens of standard snow tubing slopes, and a wide ski trail, suitable for novice Xi. In addition to regular skiing, the Bamboo Forest Ski Resort also has special activities such as snowboarding, snow tubing, fun sledding, and snow chariots.
At present, the city has formed an integrated development format of ice and snow tourism integrating ice and snow sightseeing, ice and snow experience, and ice and snow vacation, and ice and snow tourism has become a popular choice for Xi'an citizens to travel around. According to data from Meituan and Dianping, the search volume of keywords such as "skiing" and "snow resort" in Xi'an has increased by more than 20% month-on-month since the beginning of winter.
*The scene of the performance of "Song of Long Hatred".
"Cold resources" into "hot economy" to stimulate the "heat" of winter tourism
Frost and snow cover the palace, ice hangs upside down under the eaves, and torches and a sea of fire render the night sky of Ligong Palace in winter fiery and romantic...*Since its launch in the winter of 2021, "Song of Long Hatred" has achieved a breakthrough in live performance in the northern winter relying on modern technology.
The third stop of the 2023 "Winter Tour in Xi'an" ** came to the Huaqing Palace Scenic Area in Lintong District to enjoy the winter version of the ** "Song of Long Hatred" Tang visual feast. When the night sky is lit up with light, shadow and fire effects, "Song of Long Hatred" not only brings the love story of thousands of years to the stage, but also brings the audience an immersive journey through the Tang Dynasty.
2023** "Song of Long Hatred" has been transformed and upgraded from the details of the performance to the viewing environment, to the lighting and stage art, costumes and props, visual effects and stage screens. During the interview, Ms. Chen, a tourist from Shanxi, lamented that "Song of Long Hatred" is a classic dance drama that I want to watch again, and it is a perfect combination of visual feast and emotional drama, staging a different winter romance for the majority of tourists.
Since 2016, "Song of Long Hatred" has been selected as one of the "Top 10 Chinese Live Tourism Performing Arts" for five consecutive years, and in 2023, it will be selected into the "List of the First Batch of Tourism Performing Arts in China". Huaqing Palace led the compilation of 3 national standards and 9 local standards, which provided a classic model for the long-term and stable operation of original performing arts products for China's tourism industry and filled the gap in the field of tourism performing arts standards.
While continuing to pull the high-quality development 'engine' of performing arts products, including the classic "Song of Long Hatred", "Song of Long Hatred", "12.12", and the multi-** video drama "Xuanjing Palace of Eternal Life", Huaqing Palace will actively and deeply participate in the operation of other cultural and tourism projects in Lintong District, extend the Huaqing tourism industry chain, expand the Huaqing tourism ecosystem, and create more cultural and tourism projects with "high value" and "literary and artistic style". Gao Jie, Secretary of the Party Committee and Chairman of Shaanxi Huaqing Palace Cultural Tourism, said.
In recent years, the city has continued to enrich the supply of winter tourism products, continue to heat the winter tourism market, meet the people's tourism consumption needs, transform "cold resources" into "hot economy", and transform "cold resources" into a powerful driving force to ignite winter enthusiasm around elements such as "traditional New Year's customs", "childhood flavor" and "cultural feast". Nowadays, the "Xi'an Year" brand releases a strong "Western Gravity", and the "Xi'an City Wall Lantern Festival", "Tang Furong Garden Lantern Festival", "Tang Palace Lantern Festival" and other brand lantern festivals are renewed, as well as a variety of folk customs experience, hot spring health care, and wonderful performances are waiting for citizens and tourists to feel and experience in depth.
*:Sian**.
Editor-in-charge: Cheng Yumeng).