Exports skyrocketed by 190!Chinese cosmetics are popular in South Korea, and Korean media Hallyu has disappeared!
In the first eight months of this year, China's cosmetics exports to South Korea increased by about 190% year-on-year, according to the World Financial Report.
Has South Korea always been an exporter of beauty products?Why do they import Chinese cosmetics?
Some say that this is because prices in South Korea have skyrocketed recently, and people are spending less and less money on cosmetics, so they are starting to favor cheaper Chinese products.
This may be partly to blame, but far from all.
In addition to cosmetics, Chinese sugar gourd, spicy hot pot and"Subject 3"Recently, it has also become popular in Korea...
Dominate the market for many years"Hallyu"It seems to be being returned to China"Mid-stream"masked.
Even South Korea's ** sent it out"Hallyu is dead"exclamation.
Once will"Culture is the foundation of a nation"What is happening to South Korea, which has been enshrined as a national policy?
China and the like"The tide is unstoppable.
Spicy hot pot and sugar gourd, two foods that are so ordinary in the eyes of Chinese, have become a successful pair in South Korea.
Koreans call it"Spicy sugar gourd", meaning:"Eat spicy hot pot first, and then eat sugar gourd to relieve spicy"。
Now, young Koreans like to come for a round at the beginning of the party"Spicy sugar gourd"。
According to data released by the Korea Fair Suit** Commission, a powdered sugar brand in South Korea will have 10 times more stores in 2023 than the previous year.
I don't understand, but I'm surprised. Are these two really that compatible?At least that's what the Koreans think.
In addition to street food, Netflix's Chinese dance show "Subject Three" and dramas are also popular in South Korea.
Subject 3"Needless to say, a long time ago"Go abroad and go to Asia"Now, Southeast Asia, Northeast Asia"Fall"Finish.
Dramas such as "The Legend of Zhen Huan", "Langya Bang", and "The Hidden Corner" also have many loyal audiences in South Korea, and "Step by Step" and "The Promotion of the Crown Princess" have also been adapted into Korean dramas.
Driven by fantasy dramas, harem women's"Chinese-style makeup"It has become a new fashion in Korea.
This situation reminds me of a quote said by a celebrity.
Domestic brands are highly competitive.
In addition to the influence of trends, Chinese cosmetics are actually increasing"Competent"。
In recent years, after experiencing dividends such as the first translation period and low-cost traffic, national brands have now embarked on the road of rapid development.
with"Affordable"It is no longer the core competitiveness, and more and more brands have increased their R&D investment.
In the first half of this year alone, cosmetics brands in 6 countries released exclusives"Chinese ingredients"。
In the past, national brands were very dependent on imported raw materials, not only the procurement was unstable, but also the right to speak in quality control was also weak.
Now, more brands have begun to develop their own products, which will serve the nation"Offshore"The brand lays a solid foundation.
Judging from the registration data of new cosmetic raw materials of the State Food and Drug Administration, there are more than 60 new raw materials with the most anti-aging functions.
What?It seems that the country next door"Ageing"The problem is serious, so the sales of anti-aging products must be good.
In addition to the research and development of raw materials, ethnic cosmetics are also in terms of marketing"Battle-hardened", survivability is extraordinary.
Through social networking and artificial seeding, Chinese brands have set off a trend in the Japanese and Korean markets"Chinese makeup"Molded into"A cool girl with a lot of personality"。
both"Face"Again"Satoko"'s domestic cosmetics, why can't they sell well?
Prices in South Korea remain high.
Despite the progress of national brands, South Korea is still the same"Beauty industry"Traditional Leaders.
Although Chinese cosmetics are catching up, it is still difficult to gain a foothold in South Korea.
So why is there such a big increase in imports this year?
At the end of the day, it's South Korea itself that's at fault.
According to Yonhap News Agency, since the beginning of this year, South Korea's instant noodles, bread, milk and other food products have remained high.
For the second year in a row, the increase in food has not only outpaced the overall increase, but also outpaced the increase in average income.
In order to curb prices**, South Korea** has set up a special task force to centralize price control.
A few days ago, ** reported one"Gourmets"A story that travels back and forth between China and South Korea.
These individuals fly to South Korea with 30 to 50 kilograms of food per day**, which poses a significant risk to flight safety.
Even the use of this method shows how much impact prices have on ordinary people today.
Will people who can't even afford to eat still spend money on cosmetics?Can beauty be eaten as a meal?
But this is South Korea, and beauty has always been the basic threshold for entering society. You can't skip a meal, and you can't do it without makeup.
As a result, Chinese e-commerce channels and these cheap cosmetics have become a new option for young Koreans.
There's even a Korean beauty blogger who said:"Now, I can't wear makeup without cosmetics from China"。
Who would have thought that Brazilian cosmetics would one day conquer South Korea?