Live broadcast earns 8.4 million in 1 day!How did the middle-aged man become popular overnight when he heard about the army?
Wen Huijun's Douyin empire rises
The Douyin platform has recently set off a boom, and a middle-aged man named Wen Huijun has attracted widespread attention with his three Douyin accounts: Li'an Wen Huijun Driver Service Department, Wen Shen, and Wen Huijun. The total number of followers of these three accounts has reached a staggering 6.35 million in a short period of time.
The three accounts are like a triple personality, which fits the mental state of young people
Some netizens cordially summarized Wen Huijun's life in a day, describing his three accounts as like three independent personalities, which perfectly fit the mental state of contemporary young people. This is not only a personal concern for Wen Huijun, but also a manifestation of the diversity of content and user needs on the Douyin platform.
Late-night emo copywriting swept the circle of friends, and young people resonated
The late-night emo copywriting of Wen Huijun's account has become a unique cultural phenomenon, and it has exploded the circle of friends of netizens in one day. This kind of literary style, which expresses pain and depth, made Wen Huijun quickly popular among young people and became a symbol of late-night thinking.
Without mentioning Wen Huijun, some people may mistakenly think that it was made by other young people in the middle of the night"Pain literature", showing the depth and attractiveness of its content.
The live broadcast income skyrocketed, earning 8.4 million yuan a day
According to netizen statistics, Wen Huijun opened two live broadcasts on the morning and evening of December 18 in the account of @Wenshen. Amazingly, the two live broadcasts received a total of 6,000 carnivals, and each carnival received 1,400 yuan after tax. Simply calculated, in just one day, Wen Huijun's live broadcast income reached 8.4 million yuan, and it was after-tax income.
The business investigation reveals the interests behind it, and the identity of the driving school attracts attention
According to the information checked by the business, the Li'an training yard where Wen Huijun is located belongs to Hebei Li'an Driver Training Co., Ltd., which is a driving school established in 2006. The legal representative of the enterprise is Fan Haiyan, with a registered capital of 11.6 million yuan. This has brought Wen Huijun's identity and business interests into the spotlight.
The driving school has been fined for false publicity, which has aroused social concern
However, it is interesting to note thatThe driving school had two administrative penalty information, one of which was fined 8 for "using advertisements to falsely promote goods or services to deceive and mislead consumers".20,000 yuan. This information has sparked social concern about the compliance of driving schools, and has also become a shadow behind Wen Huijun's Douyin empire.
Wen Huijun, a middle-aged man, earned an astonishing figure of 8.4 million yuan overnight with his unique Douyin content, which attracted widespread attention from the society.
He has successfully built his own fan empire through the Douyin platform, and his identity in the driving school and the compliance of the driving school operation have also become the focus of social attention. Douyin's entertainment attributes and commercial potential have been fully demonstrated again, and it has also triggered in-depth thinking about the industry.
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