Crossing Boundaries - Emerging Market E-commerce Growth Summit and the Inauguration Ceremony of the "Belt and Road" Cross-border E-commerce Alliance in Yuhang Park of the Comprehensive Pilot Zone was held in Yuhang Cainiao Zhigu Park.
The summit consists of a main forum and three sub-forums. At the same time, the "Belt and Road" cross-border e-commerce alliance in Yuhang Park, Hangzhou Comprehensive Pilot Zone was announcedIn the afternoon, the sub-forums will further focus on the three emerging markets of Latin America, Southeast Asia and the Middle East and North Africa.
The summit was guided by the Hangzhou Municipal Bureau of Commerce, the Yuhang District Bureau of Commerce, and the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone, co-hosted by Zhixiang Overseas and its brand factories, Booster Hub, and Cainiao Zhigu, with special sponsorship from Stripe, and supported by Hangzhou Cross-border E-commerce Association, Hangzhou Yuhang District E-commerce Association, and Cross-border Committee of 100.
At the opening of the summit, Wu Changhong, member of the party group and chief economist of Hangzhou Municipal Bureau of Commerce, delivered a speech. Wu Changhong said that from 2014 to 2022, the scale of cross-border e-commerce transactions in Hangzhou will increase from 1200 million yuan has increased to more than 120 billion yuan, an increase of more than 1,000 times in 8 years, cross-border e-commerce has become a new engine for Hangzhou's economic development and a new driving force for enterprise transformation.
The "Belt and Road" cross-border e-commerce alliance in Yuhang Park of Hangzhou Cross-border E-commerce Comprehensive Pilot Zone was announced at the summit. Wu Changhong, member of the Party Group and Chief Economist of Hangzhou Bureau of Commerce, Wu Feiyue, member of the Party Committee and fourth-level researcher of Hangzhou Yuhang District Bureau of Commerce, Gan Qun, Secretary-General of Hangzhou Yuhang District E-commerce Association, and Hu Jianlong, founder of Zhixiang, unveiled the establishment of the "Belt and Road" cross-border e-commerce alliance.
Hu Jianlong, founder of Zhixiang, gave a speech on the theme of "The Rise of Overseas Emerging Markets, a New Track for Cross-border Overseas Growth". Hu Jianlong said that global e-commerce is bidding farewell to the first era and entering the era of low-speed growth, compared with the European and American markets, emerging markets are becoming a new growth pole, and it is expected that by 2024, Latin America will have 3400 million e-commerce consumers, more than the entire population of the United States.
In 2023, the number of middle-class people in Latin America reached an all-time high, and the demand for innovative, high-quality products from the middle class is also increasing. Specifically, there are significant cultural differences between different countries in Latin America, and consumers may be more inclined to buy products that reflect local culture and traditions. In addition, socialization and family occupy an important place in Latin American culture, and new consumer products related to socialization and family are likely to be more popular. In terms of **, the economic situation in Latin America is relatively backward, and consumers pay more attention to cost-effectiveness and practicality in the choice of new consumer goods.
Song Xun, head of AliExpress's merchant operations in East China, said that the Latin American market has become a battleground for e-commerce platforms in recent years, and Latin American consumers' demand for product cost performance just matches the first-chain advantages of Chinese sellers going overseas.
At present, AliExpress's main position in Latin America, Brazil, continues to increase its user scale through large-scale off-site recruitment, expansion of community and content channels, overseas warehouse layout, and upgrading logistics and insurance services. AliExpress's market experience and advantages in Brazil can also radiate to other countries in Latin America.
The Middle East and North Africa sub-forum invited Zeng Min, investment manager of Weicao Middle East NOON platform, Chen Liqiao, investor of Zero One Venture Capital, and Pan Chaoxing, chief analyst of Zhixiang, to share related topics such as policy, infrastructure and culture, and e-commerce track in the Middle East.
Zeng Min, investment manager of Weicao Middle East NOON platform, made a comprehensive analysis of the logistics ecology and popular categories in the Middle East from the perspective of the platform on the theme of "New Cross-border Opportunities in the Middle East". Zeng Min believes that fully researching the market, understanding the local culture, and doing a good job in product selection and cost estimation are the keys to breaking down the best value customers.
With the blessing of the "Belt and Road" cross-border e-commerce alliance in Yuhang Park of Hangzhou Cross-border E-commerce Comprehensive Pilot Zone, in the future, a more systematic and perfect cross-border e-commerce public service system will lift more cross-border e-commerce enterprises, foreign trade enterprises and industrial belt manufacturing enterprises to help enterprises solve the problems of policy consultation, talent training, business guidance, resource docking and other issues in the "Belt and Road" market in a targeted manner, and promote China's cross-border e-commerce industry to burst out with greater vitality in emerging markets.