What do you think of today's hot spots
Market analysis of hobby sports
Recently, my health is not good, my knee is effusion, and my meniscus is also a little problematic, so I pondered the exercise, and I had been in contact with Brazilian Jiu-Jitsu before, but I didn't expect Shijiazhuang to have it, so I was ready to practice, and I did a SWOT analysis when I had nothing to do.
1. Brazilian Jiu-Jitsu SWOT
This diagram is actually filled in swt first, and finally filled in o, many times there are actually things that have solved the answer, but there is no solution idea, resulting in no answer. SWOT is such a primary problem-solving tool, in fact, interest sports can refer to this analysis results.
Second, the difficulty of interest sports.
It is actually very difficult to engage in interest-based sports in China, Chinese do not love much in sports, utilitarianism is stronger, competitive and institutional sports are actually more popular, such as basketball, football, track and field, these projects have low requirements for venues, low cost investment, good practice can go on to higher education, enter the professional team, so more popular, but also better promotion, sanda, Although boxing is also a sport within the system, it is more laborious to promote because it requires more venues and equipment, and it is even more difficult to promote a pure hobby sport like Brazilian Jiu-Jitsu.
Third, the customer's "four questions".
From the customer's point of view, this kind of project needs to answer the customer's questions, that is, what, why, how to practice, and how to ensure safety.
What is it. Introduce a sport simply and straightforwardly, without disgusting or worrying the client. For example, Jiu-Jitsu, to emphasize that it is the Asian Games event, and not to come up and say UFC, the Asian Games will make people feel formal and safe, UFC will make people feel violent, and dissuade many people, just like running will emphasize simplicity and health, no one will come up and say that if the leg muscle strength is insufficient, running will lead to meniscus injury, sports do not bring injuries, but most people can't practice to that extent, don't come up and say things that only professionals can participate in.
Why practice. This answer is actually two, one is that exercise itself can make the body healthier, and the other is what sports can bring, such as Brazilian Jiu-Jitsu and Aikido, in addition to allowing participants to exercise and become healthy, they can also play a role in self-defense.
How to practice. In fact, this question is asking how to arrange the course, whether it takes a long time to take continuous classes, many people do not have a lot of time to exercise, there may only be one or two classes a week, if there is a strong continuity, many people are estimated to give up, so the common practice is to divide the class in stages, divide the content at each stage, divide the related content into a lesson, and have little relationship between each class, so that even if the members can not continue to attend classes, they can still persevere, and such a content arrangement will also make students feel the professionalism of the course。
How safety is guaranteed. This question should be answered from two perspectives, one is that the project itself is a mature and formal project, with perfect rules and teaching methods, which can ensure safety, and the other is that the liability insurance of the sports venue has been purchased, and the insurance company has covered it.
Basically, if you can answer the above questions well, customers will have the possibility to try, and whether they will buy it after the trial class depends on the instructor's teaching level and the students' own interests.
Fifth, two difficulties for merchants.
Of course, from the perspective of merchants, it is actually quite difficult to do this kind of project well. First, to choose a good venue, the cost gap between different venues is huge, and the size of the target customer group is also completely different, if in Beijing, Brazilian Jiu-Jitsu can take the high-end route and open in the CBD, but if it is in Shijiazhuang, the high-end route is not very open, and the reasons are understood.
Second, reduce the cost of teaching, especially the cost of private lessons, interest sports projects are generally group classes to survive, private lessons are profitable, but private lessons are now very low, and the natural cost of professional private training is naturally very high, then you can only engage in private training small group classes or standardized private training, private training small group classes are generally less than 10 people, the service is better than ordinary group classes, and the members are relatively fixed, and the students are promoted faster;Standardized personal training is to standardize and simplify the personal training process, reduce the requirements of coaching and reduce costs. One of these two methods is to increase the number of private trainers for each class, and the other is to increase the number of private trainers for each class, which is essentially to profit by volume.
I am not a professional sports person, the above is just a personal opinion, sharing, you can refer to it, welcome to discuss, don't take it seriously!