Since the beginning of this year, Fuyang Hengtong Village Bank in Hangzhou City, Zhejiang Province has adhered to its original intention, taken a step forward, walked into the fields, factories and workshops, and comprehensively promoted the financial services "go to thousands of homes and visit thousands of households". Through measures such as opening green channels and door-to-door loans, we will further improve the level of financial services and demonstrate financial responsibility in hard work.
The first is to find out the demand for funds. In order to better serve customers, the person in charge of each branch of the bank and the account manager have an in-depth understanding of the customer's business situation, financial needs and pain points through face-to-face communication with the person in charge of the enterprise, and at the same time work with the business owner to customize financial service solutions to help the enterprise solve practical difficulties.
The second is to promote large-scale visits. The bank focused on industrial parks, science and technology innovation parks, small and medium-sized enterprises, scientific and technological innovation and other fields, and asked to focus on specific agricultural enterprises and industries with special fields, such as Shangguan badminton racket enterprises, Changkou ** pole factory, Dongzhou grape farm and other small and medium-sized enterprises and family farms with different characteristics, through large-scale visits, to achieve inclusive finance, and to provide financial support for key areas such as rural revitalization.
The third is to popularize financial literacy. In the large-scale visit activities, financial knowledge was promoted on the spot, and financial services were delivered to the people in a practical way. During the event, the staff of the bank carried out on-site decoration and put up promotional banners and posters, so that the people could intuitively understand financial knowledge. Truly implement financial knowledge into 10,000 homes, carry out financial knowledge propaganda for the people, introduce personal credit, illegal fundraising, anti-money laundering, telecommunications fraud and other financial knowledge, and at the same time answer questions for the masses on the spot, meet the needs of the masses for financial services, and effectively deliver financial services to the people. At the same time, the bank's characteristic credit products were publicized with publicity leaflets and appointments in advance, so as to provide the most suitable inclusive products for the people.
Visiting thousands of households, and deeply cultivating the road of inclusiveness. Fuyang Hengtong Village Bank will continue to implement the "big visit" activity with the progressive attitude of "striving for the first place in hard work and being promising", and tailor the "three rural" and "small and micro" through service, management innovation and technology, so as to truly let inclusive finance enrich thousands of households
Correspondent: Yu Chengdan.