Hyundai Motor Australia's Chief Operating Officer, John Kett, recently made some remarks about Hyundai Motor and Chinese car brands. He believes that Hyundai will always be a little more high-end than Chinese cars, and believes that Hyundai only needs to come up with technology that can be ahead of Chinese brands to make customers realize that Hyundai's premium is worth it. In addition, he said that the era of cheap cars is over.
These remarks may cause resentment or disgust among some people because they are perceived as disparaging or belittling Chinese car brands. However, from the perspective of business competition, it is a strategy adopted by businesses for their own interests and market share.
In the automotive industry, companies are constantly introducing new technologies and designs to attract consumers' attention and purchases. As an internationally renowned car brand, Hyundai Motor will naturally continue to innovate and improve in technology and design to maintain its market position and competitive advantage.
At the same time, Chinese auto brands are also constantly improving and developing. In recent years, Chinese auto brands have made great progress in the field of new energy vehicles, and some brands have begun to make certain achievements in the domestic and foreign markets. Therefore, Hyundai's competitive advantage is no longer its only advantage, and Chinese car brands also have their own advantages and opportunities.
In conclusion, no matter what Hyundai executives say, each car brand has its own characteristics and advantages, and consumers can choose the brand and model that suits them according to their needs and preferences.