Recently, the state of many people: getting off work is the beginning of busyness.
If you have a friend who can't even make an appointment for dinner in the evening, don't worry, he may be on his way to night school.
In winter, the city walk is too cold, the riding is too cold, and if you want to say that the soul of the young people can be placed, I am afraid it must be the warm night school.
Picture "The Wind Blows in the Summer".
How popular is night school?Since the beginning of this year, on a social platformSearches for "night school" increased by 980% year-on-year, and the number of reviews related to notes increased by 226% year-on-year.
The night school wind blew across the country, and night schools in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Hangzhou, Jinan and other places rose overnight. Especially in Shanghai and Guangdong, 5 out of 10 young people go to night school.
Some people live in the suburbs, and even if the commute is more tiring than going to work, they have to rush to night school.
What is the magic of night school that makes young people so crazy?
Let's start with a question: What do you think you can learn with 500 yuan?
In the market, 500 yuan is about the cost of a piano lesson, 1 10 vocal lessons, and 1 20 equestrian lessons. But in the evening school, 500 yuan can cover all kinds of "high-end" courses: wine tasting, violin, ballet, ......500 yuan for 12 sections, even if it's cheap, there is also a master to teach in person.
The cost performance has reached the sky in one step, and the result is that 650,000 people ** grabbed it at the beginning of the class, and it was directly empty in seconds, and some people commented on it: "It's harder to grab than a concert." ”
A few years ago, when night schools were mentioned, many people would scoff at them, believing that they were a spiritual comfort for laid-off workers or the elderly. However, now, the night school has not only turned over overnight, but also become a new "children's palace" for many young people, completely raising their eyebrows.
In the past, it was still the favorite of middle-aged and elderly people, why has it become a carnival for young people now?
Classes still have to rely on lottery
It's even more popular than a concert
If there is anything that can make a tired migrant worker "rejuvenate overnight", the answer is to go to night school.
In evening school, most people experience the magical moment of "DNA Boom".
You may not have been back to campus in a long time, but the memories that come to your mind when you see a teacher walk up to the podium will suddenly hit you.
For example, someone took a wine and beer tasting class and encountered two in-class exams.
*: Visual China.
What you think of as night school is the stern gaze of the teacher and all kinds of exam anxiety and pressure. But compared to the school in memory, the night school for adults is more like Disneyland, allowing office workers to taste the joy of going to school directly.
On the surface, the course seems to be unremarkable, but in fact it is very mysterious.
Since it is the official sponsorship of the art museum, the teacher's background is not only not small, but it can even be said that he has hidden merit and fame.
In the painting and light class of the Shanghai night school, the director of the Basel Art Museum personally went into battle and gave a passionate lecture with young artists.
The teacher of the bridge class is Lu Kai, a three-star lifelong master of the China Bridge AssociationShiqian Maolong weaving and tying skills class is taught by Dai Xin, the inheritor of intangible cultural heritage.
Figure: Tiangong Research Branch.
Guangzhou's night schools are also not weak, Zumba teachers are national first-class aerobics athletes, and Wing Chun teachers are outstanding inheritors of Guangzhou Shun Neng Wing Chun**.
Some people are lucky, open a night school course selection page at one point, and you can see a bunch of artists gathering, as if it is the scene of the Spring Festival Gala audition. With only a few dozen dollars, I enjoyed the joy of free course selection. The students' Xi experience and various famous scenes also attracted more people to join and become part of the night school brigade.
In the past, the cultural center was disliked by young people, old and dirty, but now they suddenly woke up: it turns out that free is the best.
The most popular class at the Hangzhou Provincial Cultural Center, with more than 1,700 people vying for 30 places. According to some rough statistics, when night school was at its hottest, it earned tens of millions of yuan a day. Netizens said that they saw four big characters on these people:
Lifelong Xi.
In fact, there are many people like this. Someone was shocked by the first vocal lesson, "As soon as I entered, everyone sat in the first row, and after the teacher said it, it was divided into two rows. ”
Some people will come an hour early to take a seat to learn painting, and many students will ask questions around the teacher after classThere are also people who take notes on the lessons they learn Xi every day and practice Xi diligently.
The adults who are "rebellious and unruly" in the workplace are the most obedient students in night school.
After all, everyone knows that it is not easy for you to have such an opportunity.
Usually, it is difficult to find a lesson in the Internet celebrity class, and the number of places in the coffee tasting course of the Zhejiang Provincial Cultural Center depends on the lottery, and more than 300 people have signed up for the course of 18 places. Some night schools in Shanghai are almost full, and you have to guard the point to grab the name before you can register, but even if you line up in advance, the mini program will be stuck and down every time you sign up.
Who would have thought that because it was so popular, the current night school even fed scalpers, and the class places were all purchased by **.
The news spread to the Internet, and netizens concluded:
In the past, they always skipped class in the Children's Palace, and now they have to go to night school to learn Xi, the same group of people.
The pastime of the elderly, which was not looked down upon in the past,
Why are young people being put on the job now?
Actually, night school is not new.
As early as a few years ago, night schools already existed, but at that time they were still mainly "assistance", either in the form of various types of training such as laws and regulations, employment skills, or pension benefits for middle-aged and elderly people.
The Shanghai night school, which is now on fire, has actually been reported by ** three years ago, because the number of courses is limited, and the class places are empty by nearby citizens.
At that time, these courses were still more inclined to meet the needs of the elderly, and the classes were generally set during the daytime on weekdays, which was basically insulated from young peopleThe content of the course is mainly for calligraphy and painting courses that middle-aged and elderly people like, and then popularize some health knowledge.
*: Visual China.
But since this year, there have been more and more young people. Night classes are not unusual, why is there such a ruckus this year?
Two things have become the biggest promoters of night school craze.
First things first, yesSuper cost-effective
The super high cost performance of Shanghai night school has shocked many people. 500 yuan can get a few months of happiness, and many courses that used to be "unattainable" have become readily available overnight.
To the surprise of many people, night classes can even be taken for free.
Half a month ago, the Guangzhou trade union announced that it would open the registration of courses in the Guangzhou Workers' University, including 440 free classes, and many classes are held in the evening, which can be regarded as "night school".
The night school launched by the Hangzhou Provincial Cultural Center in September this year is free of charge for buckle and photography, and even courses such as cello, Latin dance, and ballet are all free.
Moreover, many evening classes are held directly next to the community, so students can walk home a few steps away and are not afraid to study at night.
A good environment and a preferential "admission" policy are the key to attracting young people to many evening schools.
Now that the industry is becoming more and more transparent, which night school course has a good experience and is cost-effective, netizens will know it with a search, so the night school is more "volume" than another.
The second thing,A night school = script kill + gym + various unpopular hobby classes ......One of the more reasons why young people love evening school is that they fully respect people's individual hobbies.
If you are an i-person, there are yoga, PPT making, tablet illustration, sign language, and you can learn it without forcing socialization.
*: Visual China.
If you are an e-person, there are also African drums, bridge, and red wine appreciation waiting for you.
Even more hobbies that are not so mainstream can be satisfied at night school: NPCs, dragon boxing, hip-hop, Cantonese cooking, marriage psychology, etc.
The venue is also large, and the courses opened by the Hangzhou Provincial Cultural Center in November, including baseball, freestyle basketball, Zumba, and Wing Chun, are directly equivalent to free gyms.
In short, the regrets that the university teachers never taught can be made up for in the night school.
Behind the heat is not only stepping on the wind
In the past, "Shanghai drifting" was to wear lululemon, grab a cup of specialty coffee, and gently step on a small cloth bicycle to give yourself a gap day to go to the city walk.
However, the most fashionable "Shanghai drifter" that is now certified by Shanghainese is actually based on the most simple standard: going to night school.
It is said that people's consumption is getting more and more back to basics, after all, some time ago there was also a popular concept: rubbing old consumption.
The stalls of university courses for the elderly, various sunset red tour groups, and nursing homes in Beijing's Ditan Park are all surrounded by young people.
Some staff members were confused by the sudden enthusiasm of young people: "Some children told us that the cost performance is too high. ”
But the night school can explode, not so much because of stepping on the old consumption outlet, but because of the bigger reason isGood user experience.
In fact, people have never been averse to learning Xi, but to being too utilitarian in chemistry Xi.
The director of an art museum revealed in an interview that they had done a special intention survey and would contact suitable teachers according to the courses that young respondents wanted to learn, and the number of courses has increased from a dozen to dozens today.
For adults to learn Xi, the only way to understand what they really like is to start from the user's point of view.
A lot of ** also praised,The night school accurately meets the cultural needs of young people, which is why it is out of the circle.
At the same time, night schools in various places are still rolling teachers and majors. A student in a Chinese painting class said:"Without the platform of night school, it would be difficult for us to reach teachers of this level. ”
Even if there is anything he doesn't understand, the teacher will patiently explain it to him over and over again.
On top of this kind of professionalism, it helps many people unlock another side that they don't know.
A social phobia who doesn't like to socialize, but in the cross talk class of night school, he dares to express himself boldly;A person who no longer has ** cells can revel in the beauty of ** in violin lessons;A person who usually lives a three-point line can find some joy in life in the flower arrangement class.
*: Visual China.
Someone resigned naked in a big factory, and soon went to night school seamlessly.
"Although I don't have a job for a while, I have a weekly evening class schedule that makes my life very fulfilling. ”
Obviously, night school also makes people feel more pure than ever. Spend an hour and a half, without any utilitarian purpose, to satisfy the curiosity you have had since you were a child but gradually disappear when you grow up.
Sincerity and professionalism are nirvana, so these night schools will be popular by countless netizens.
Some people question that night school is a gust of wind, and young people will be cold when the freshness is gone.
But who says adults don't need school?
The night school trend will not disappear with time, but will gradually become a new way of life for people.
For example, the Shanghai night school continues to expandIn the second half of this year, branches will be launched in the four districts of Jing'an, Xuhui, Changning and Hongkou, and hundreds more places are expected to be addedand drive to the doorstep of more people.
If you want to seize this wave of nightlife, the key is to grasp the user experience that returns to the basics, as CCTV said:
"There are many classes, less money, and it is close to home, so you might as well promote this kind of night school. ”
Author: Jiang Yuan. ** Golden Wrong Knife (ID: ijincuodao). This article is *** on the Internet, if there is any infringement, please contact to delete.