As we all know, since Huawei's mobile phones were suppressed in 2020 and Honor was sold, and then the mobile phones only had 4G functions, Huawei's sales have been declining.
Then in the domestic high-end market, Apple has no rivals, in the high-end market above 4K, Apple won about 80% of the share at the highest, and it is truly dominant.
Although other domestic brands have expressed their desire to rush to the high-end, benchmark Apple, and surpass Apple, to be honest, these domestic machines are not really Apple's opponents, and the shouting is very loud, but the sales are very low.
Until the fourth quarter of 2023, with the launch of the Huawei Mate60 series, Kirin chips and 5G will return. With the release of the Xiaomi 14 series, Apple has finally really met its opponents in the high-end market.
As shown in the figure below, this is the market distribution of domestic mobile phones in the 4K+ grade in November according to the statistics of an institution.
As you can see, Apple slipped 212%, and the share fell to 508%, although it is still the first, but the decline is huge.
And Huawei took advantage of the hot sales of the Mate60 series to take away the 22The share of 3%, ranking second in China, increased by 8 compared with last year8%, it can be seen that the mate60 series is still in demand.
Xiaomi, on the other hand, became the big winner, with a year-on-year increase of 118%, with a share of up to 144%, becoming the third place in China, this is obviously the function of the Xiaomi 14 series, after all, the Xiaomi 14 series is 3999 yuan.
The three major manufacturers of Apple, Huawei, and Xiaomi took nearly 90% of the share, and the total share left for all other domestic mobile phone manufacturers was only about 10%.
Among them, the fourth-place vivo fell to 38%, and then glory, it's only 28%, compared with the top three, the difference is too far, as for other manufacturers, it is even lower, it can be seen that in addition to Huawei and Xiaomi, everyone's share in the 4K+ grade is really not high, and it is not Apple's opponent at all.
We know that the high-end market is the real battleground market, because only by standing firm in the high-end market can we really harvest die-hard fans, win the market, have enough profits, and make money when the profits are high, and then invest the money earned in research and development, have more innovation, and then launch better mobile phones.
If mobile phone manufacturers are always struggling in the middle and low-end market, fans are disloyal, who is cost-effective, who will go there, and at the same time, the low-end market is actually only making money, the risk is very high, once the innovation can not keep up, it may be abandoned by the market at any time, so rushing to the high-end is the goal of mobile phone manufacturers.