Have you noticed that real estate companies are invariably making efforts to improve their products?
In the era of the "dual-track housing system", the market for rigid demand has accelerated its contraction, and improving the market has become a battleground for soldiers. Combined with the recent trend of canceling land price limits in many places, there will be more room for imagination to improve the residential and even luxury housing market in the future.
Ming Yuanjun noticed that real estate companies are also making efforts in the high-end market. A real estate person said that the projects in the main urban area of the city where he is located are basically large houses, and large flat floor products abound.
To what extent have the large flats on the market evolved?What products can keep up with the mainstream?Let's take a look.
Upgrade of house type and space functionStaying at home is like a vacation
In the past two years, the large-level projects have become more and more humanized in product design, both in terms of functional facilities and details, all of which strive to improve the comfort of living, so that residents can return home like a vacation.
1. Split-level design, large flat floor is being villainized
In the field of high-end residences, large flats and villas have always been equally divided, with special strengths and weaknesses. Although the large flat floor is strategically located and has a sufficient sense of scale, it is not as detached as a villa.
However, with the increasing evolution of products, the design of large flats is becoming more and more villa-like.
The building adopts a split-level design, and the interior is partially hollowed out to form a sky courtyard, breaking the biggest limitation of the previous large platform. Such product innovation allows people living in the core area of the city to realize their garden dreams.
The following project adopts a split-level design, each household has a 6-meter-high courtyard, and the courtyard construction area is about 22-61, which can raise flowers and vegetables, leisure and entertainment, like a private sky garden.
The courtyard is lit on three sides, with a 270° unobstructed viewing surface. A pot of tea and a reclining chair, it is also very comfortable to rest here for half a day. 
Similar split-level design techniques have been reflected in many projects.
The following house type project is also designed with odd and even staggered floors, the following is a 288 house type, north and south double balcony design, of which the widest part of the cantilevered balcony is about 4 meters, and the floor height reaches 63 meters, excellent comfort. 
The balcony has a curved curve, which also makes the whole building look more feminine. 
Some projects also use this split-level design technique more deeply. For example, in this project, the entire building adopts an L-shaped split-level design, and each floor is bitten together like a building block.
The height of the living room is up to about 63m, the spacious space brings people a sense of déjà vu of the villa.
2. The scale of the living room and dining room is getting more and more sufficient, and the side hall has become the mainstream
From the beginning of "large-scale + large-scale depth", it has developed into "large-scale + large-scale hall", and the current popular house type on the market has evolved into "large-scale + side hall". The advantage of this type of house is that it can fill the lighting surface and balcony scale, and the living room and dining room are lit on both sides, like a transparent glass box. At the same time, with an ultra-wide viewing angle of 270°, residents can enjoy a long scroll-style viewing experience without leaving their homes.
The house type created by China Merchants Shekou is very representative. The large flat-floor apartment with a construction area of about 350 is the most eye-catching of this ultra-spacious side hall, with an area of nearly 100 square meters, surrounded by a 15-meter-long runway balcony, and the view is invincible.
Ming Yuanjun noticed that most of the current large flat projects have the following two characteristics in terms of design:
3. The room is equipped with a large bay window or balcony, and the landscape perspective reaches the maximum
In recent years, the façade of residential buildings tends to be publicized, especially for high-end projects, the entire façade is almost all glass curtain walls, coupled with large balconies and large bay windows, which not only improves the housing rate, but also creates a feeling of landscape.
The 128 four-bedroom unit has as many as 13 lighting points in the whole house. The living room and dining room are connected to an L-shaped extra-long corner balcony with a length of 16 meters. Each room is equipped with a full-screen bay window, and the master bedroom has an L-shaped extra-long bay window, no matter where you are in the room, you can enjoy the scenery from the window.
4. The functional facilities are more perfect, and the living experience is further improved
At home is like a vacation", this design concept has penetrated more and more deeply in high-end projects, and now the master bedroom of the large flat floor products has evolved in the direction of the executive suite of the star-rated hotel, with independent entrance, independent cloakroom, double basin master bathroom and even study, bar and other functions.
This is a 365-square-meter unit of a project, with a four-suite design, each room with a comfortable scale. The master bedroom is built according to the standard of a five-star ** suite, with a face width of 51m, the area reaches 60, and the functions are readily available.
The reason why a mansion is a mansion is not only reflected in the spacious space, but also in the elegant and orderly space.
For example, the entrance, which has both a comfortable scale and a powerful storage function, has become a must for luxury houses. Some projects set up independent luggage compartments and entrance cabinets at the entrance, and some projects directly upgrade the storage cabinet to a storage warehouse.
For example, some projects will introduce the "800 Library" storage space, that is, to create an 80 cm multi-functional independent storage space at the entrance. In addition to storing shoes, out-of-season items, etc., you can also store suitcases and some household appliances that are not commonly usedHole boards are installed on the wall for hanging vacuum cleaners, pet ropes, etc.;The floor is used to store strollers, shopping carts, etc.
Schematic diagram of the effect of the entrance 800 library of a project of China Resources Land in Hangzhou.
From the storage "cabinet" to the storage "library", the storage function of the entrance has been further strengthened.
Richer and more uniqueThe design of the public area will be full of ceremonial feeling
Landscape is the core indicator of the quality of a dwelling. In today's highly homogeneous products, the house type leaves less and less space for real estate companies to play, and in contrast, the landscape can better open the gap between the projects.
1. Ask for space in the longitudinal direction and create a three-dimensional multiple landscape
Real estate companies are no longer satisfied with making a fuss on a plane, but want to find ways to ask for space above and below ground. Some large-level projects extend the landscape space through ground setbacks, aerial bridges, sunken courtyards and other techniques, forming a multi-level three-dimensional landscape effect.
The project of Tianqin Huazhang introduces the theme landscape of Senyu on the sea, integrating the ocean, the Yangtze River, forests and islands, and is unique in landscape creation. The garden landscape adopts a three-dimensional layout, creating a sunken courtyard with a height difference of about 6 meters, covering 7 major theme landscapes and 8 immersive scenes.
Tianqin Huazhang large sinking garden landscape renderings, renderings are not delivery standards, specific to the contract and actual delivery shall prevail.
Some projects even have elevators between the sunken courtyard and the garden floor, which greatly improves the richness of the landscape and the convenience of use.
For example, this project in Zhengzhou Longhu has created a three-dimensional slope landscape in the valley, forming a height difference of about 5 meters up and down, with elevators in the community landscape, and many pontoon bridges are designed at the same time, which increases the sense of space while increasing the interaction of the landscape.
Renderings. 2. Hotel-style homecoming etiquette makes the owners feel noble
The sense of ritual is the key difference between a luxury project and a regular project. If a project does not give its occupants a very sense of dignity, it is not qualified to talk about high-end. This is obviously well understood by many large-scale flat-floor projects, and many of them are remarkable.
Many large-scale flat-floor projects refer to the honor guard of five-star hotels, and make a sense of ceremony and dignity sufficient. For example, the main entrance is set up with a roundabout and a luxurious welcome lobby, which is a common practice. For example, the welcome lobby of this project is 9 meters high and is built with an all-glass curtain wall, which is very tall. In addition, the 70-meter-wide entrance porch is made of all-aluminum panels and stone, which gives the owner the care of the owner regardless of wind or rain.
In some projects, even the decoration details and functional spaces in the lobby are comparable to five-star hotels. In this large-level project created by Yanlord Land, the lobby floor is paved with precious Wyndham black marble, and the walls are also made of valuable French wood grain marble, which decorates the space with a sense of art. Interestingly, the lobby atrium also features a limited-edition Steinway grand piano in reference to the furnishings of a star-rated hotel. Bypassing the piano, you will arrive at a 30-meter-high "forest" secret garden with a total area of about 200 meters.
In addition, there is an executive lounge hidden in the lobby, which integrates functions such as catering, party, conference, salon, etc., and can be used as a social living room for the owner.
3. Exclusive symbol blessing to highlight the uniqueness of the project
The reason why luxury is extravagant is in its scarcity, in its uniqueness. The same is true for luxury projects.
In order to highlight the distinguished identity of the customer group, many projects will customize a variety of exclusive symbols to distinguish the project from their peers.
For example, Tianqin Huazhang uses customized walls, sculptures and other exclusive symbols to highlight the uniqueness of the project.
The renderings of the main entrance, the renderings are not the delivery standard, and the specific provisions are subject to the contract and the actual delivery.
Summary
High-end products are the touchstone of the product strength of real estate enterprises.
Judging from the trend of the past two years, the rigid demand market is still shrinking, improving the market has become the mainstream, and the high-end market is independent. As more and more real estate companies compete for the luxury housing market, products will inevitably become more and more volatile. Looking forward to the emergence of more excellent large-level projects on the market!
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