What I am sharing today is the [2022-2023 China Snack Industry Report] Report Producer: China *** Association.
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According to the report, as of October 2023, the number of domestic snack fast food stores has exceeded 3.6 million, and the snack fast food transaction volume in the first 10 months of this year increased by 21 percent year-on-year1%, showing strong growth momentum in the market. According to the report, as of October 2023, the number of domestic snack fast food stores has exceeded 3.6 million, and the snack fast food transaction volume in the first 10 months of this year increased by 21 percent year-on-year1%, showing strong growth momentum in the market.
The report analyzes the distribution of consumption and store consumption in the snack industry, and finds that the range below 20 yuan shows a downward trend. However, observing the year-on-year growth rate of orders and stores, we found an interesting phenomenon: with the rise of the ** range, the year-on-year growth rate of orders also climbed, but the year-on-year growth rate of stores has taken a turn. It is particularly worth noting that only in the ** range of 31-40 yuan, the number of stores increased positively year-on-year, and the other ranges were negative. This reflects that although the proportion of the number of stores is decreasing, the proportion of online consumer orders is increasing, revealing the increase in the online rate of stores and the significant improvement in the operational efficiency of single stores.
From the perspective of geographical distribution, the number of snack stores in first-tier, new first-tier and second-tier cities accounted for 52%, and the number of snack orders contributed accounted for 64% of the country5%。In terms of year-on-year growth rate of orders, first-tier cities led to 25Growth of 1% led the way, followed by fifth-tier cities and third-tier cities with growth rates of 216% and 191%。This suggests that high-tier cities are recovering quickly with the help of population flows, while third- and fifth-tier cities are showing higher growth potential.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
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