What I am sharing today is the [2023 Overseas Marketing Insight Report] Report Producer: Entrepreneur.
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In the past, overseas marketing has not yet formed a systematic and extensive operation mechanism, and the understanding of overseas marketing by enterprises only stays on the basic concepts of [buying volume], [placement] and advertising**]. Nowadays, as more and more brands go overseas, competition in the field of going overseas is intensifying, so the importance of overseas marketing is gradually becoming prominent, and the demand for refined operation division is increasing day by day.
Similar to all overseas formats, overseas marketing also faces the challenge of Benshi. Therefore, all walks of life in the field of going overseas have distinctive characteristics at the level of marketing layout, and the cross-border e-commerce field has reshaped new marketing and customer acquisition models through the DTC independent station model, and consumer goods have achieved the integration of quality and efficiency through live broadcast rooms. In the pan-entertainment market such as games and **, content is used as a magic weapon to win in marketing, while SaaS companies going overseas are more in their infancy at the level of marketing and customer acquisition.
In view of this, we hope to start from the two perspectives of [overseas brand] and [overseas marketing service provider], focus on the differentiated challenges and pain points in the current overseas field, **How to use the unique customer acquisition model in each segment to achieve sustainable growth, and at the same time put forward what new service capability requirements for marketing solution providers?
Some of the points in this report are:
The competition in the overseas marketing market has intensified, and the previous era of incremental competition has entered the era of stock competition.
Overseas offline marketing has put forward new requirements for the "localization" capabilities of overseas enterprises in terms of products, services, operations and other dimensions.
The strength of algorithm capability is an important factor that determines the effectiveness of marketing solutions provided by overseas marketing manufacturers for overseas enterprises.
Overseas influencer marketing is an emerging marketing model that can achieve the integration of quality and efficiency.
Original content is becoming a killer feature in the differentiated marketing process of overseas enterprises.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
Featured Reports** Public Title: A global repository of industry reports