I don't know where to start, when I see the word "domestic product", consumers are not more cheap and technologyless, but proud and quality-price ratio. It may be the disrespect of foreign brands for China, or it may be the rise of Chinese brands. In short, today's iPhone is no longer a sweet spot, and even young people who have reduced the price don't buy it.
It can also be seen from the 2023 new consumption trend report released by the major ** at the end of the year that rational consumption has become the most conspicuous keyword, and young people have begun to reject unreasonable premium and low-quality low-price consumption, and pursue the functional value and emotional value brought by consumption, which has changed from "buying expensive" to "buying right" and "buying well".
Especially in the latest November Chinese smartphone market share released by authoritative institutions, in the second half of this year, under the double attack of Xiaomi and Huawei, Apple's high-end market share can be said to have been greatly affected. From the perspective of the high-end market alone, the current domestic high-end has formed a situation where Apple, Huawei and Xiaomi compete for hegemony, and the high-end share of these three together occupies nearly 9%. It is worth noting that Apple's high-end market share is directly down 212%, which can also see how rapidly Xiaomi and Huawei have grown.
On the whole, Xiaomi soared by 44 year-on-year in November1%, directly back to the first position of domestic brands. Huawei's share has also risen to 14%, driven by the Mate60 series, ranking fourth. Xiaomi can win the first place in the domestic brand,The biggest hero behind it is definitely the Xiaomi 14 series,This new machine is directly in the first 10 days of sales, and the sales volume is as high as 1.44 million units,The level is very good。
And what's interesting is that in addition to Xiaomi's mobile phones, as the world's largest consumer-level IoT platform, Apple users have become a highly sticky group in Xiaomi's smart ecosystem, with more than 5 Xiaomi smart products accounting for 45% of Apple users. This data also clearly shows that many users who were using Apple products before have changed to Xiaomi's products, and Xiaomi's high-end image has also been fully recognized.
From the Huawei Mate60 unsold to queue up for purchase, the Xiaomi 14 series surpassed the first sales of the iPhone15 Pro, and the sales of new iPhones were cold, it can also be seen that foreign brands have begun to lose their advantages, and domestic products will indeed be more favored by consumers. And you must know that this is just the beginning, in the future, with the continuous development of domestic manufacturers, it will definitely make domestic products achieve dazzling results on the global stage.