In the second half of 2023, China's mobile phone industry has undergone an unprecedented reshuffle, and Huawei has returned as the king of success, aggressively aiming at the sharpness of the iPhone 15 series. At the same time, the Xiaomi 14 series has also taken a considerable share from Apple's sphere of influence. According to the latest data, Xiaomi has regained the first place in the number of monthly activations of domestic brands, and although there is still a gap with Apple, it is already far ahead of its domestic competitors.
BCI data shows that the number of domestic mobile phone activations of Xiaomi reached 524 in November30,000 units, ranking first among domestic brands, with a share of 183%。Although there is still a gap of 800,000 units between it and Apple, compared with its domestic competitors, Xiaomi is ahead of about 1.2 million units, which is undoubtedly a very bright result and regains the long-lost championship.
In the high-end market, in the field of more than 4,000 yuan, the market share of Xiaomi mobile phones increased by 11 year-on-year8%。This is not only the first in terms of growth rate, but also makes Xiaomi, Huawei, and Apple form a three-legged trend. The combined share of these three brands in the domestic market is as high as 875%, which is known as the "head effect" in the industry. The higher the sales, the more obvious the development advantage of the mobile phone brand, and competitors such as Samsung simply cannot compete with it.
The main contributor to Xiaomi's success in occupying the high-end market is the Xiaomi 14 series. The series sold more than one million units within a week of its launch, making it one of the most popular domestic flagship phones at present. Industry insiders commented that the Xiaomi 14 series and the Huawei Mate60 series together constitute the "double heroes" of domestic brands, defeating Apple's monopoly position in the high-end market to a large extent. The actual sales performance also proves this to a certain extent.
However, after the release of the iPhone 15 series, it was not as well received as in previous years, and even some consumers did not know about the release of this phone. While waiting for Huawei's popularity to subside slightly, Apple tried to counterattack during Double 11, but the Xiaomi 14 series stood up again and successfully sniped at Apple. Tianfeng International analyst Ming-Chi Kuo admitted to underestimating Apple's downward trend and expects the decline in the domestic market to be more pronounced next year.
The success of the Xiaomi 14 series is not only reflected in the hardware performance, but also in its debut Xiaomi Surging OS. This is the world's first "people, car and home full ecology" operating system, which can promote the rise of more ecological products. Data shows that 45% of the users of Xiaomi's ecological products come from Apple mobile phones. Once these users are familiar with Xiaomi's ecological products, a large part will switch to the Xiaomi camp, which will naturally drive the sales of Xiaomi mobile phones.
CCTV has recently praised Huawei and Xiaomi many times, believing that these two brands are the key to "strengthening the core and replenishing the soul" of domestic enterprises. Xiaomi's surging OS and Huawei's efforts in the field of operating systems have built a "double insurance" for domestic brands, and they no longer worry about being stuck in the operating system in the future. It is precisely with a responsible enterprise like Xiaomi that the development of domestic brands will become stronger and stronger. It is expected that Xiaomi and Huawei can form a joint team of Chinese enterprises to set sail in the international market and make China's power more surging.