On October 11, netizen @I'm afraid it's not Xiaoxiaobai posted ** that the Xiaomi community found that Xiaomi CEO Lei Jun's Weibo violated the user's rules, and the avatar and nickname were deleted, and the ID became "mi:110018". Subsequently, Ms. Wan @aka Xiaomi's official Weibo posted: "At 11:44 in the morning, I was frightened, I accidentally killed Mr. Lei's account when I was cleaning up a group of illegal accounts, and now it's twelve o'clock, and I've blown up his account." ”
This incident, on the surface, seems to be a big mistake, but in fact it can reflect several problems.
In a large community or platform, how to effectively manage your own account and content is a very important task. In view of the huge scale and complexity of the community, it is no longer practical to rely solely on manual management, so many platforms have adopted methods such as "robots" and "AI review" to achieve automatic management. However, no matter how developed technology is, there will be times when there are mistakes, such as on the Xiaomi forum, a person accidentally killed Lei Jun's account. This requires that in the process of development and application, the platform must reasonably deal with possible misjudgments.
Although this incident looks like an "oolong", it reflects from the side that there are still some problems with some of Xiaomi's regulations on user accounts.
Even Lei Jun's account can be killed by mistake, so will someone else's account be the same?This will call into question how Xiaomi operates within its user base. To this end, the Xiaomi community must review and adjust its own business system to protect the legitimate rights of users.
From a public relations point of view, this incident may be an embarrassment for Xiaomi, but it is also a good opportunity to communicate with users.
The leadership of Xiaomi reacted positively to this and immediately apologized for it, to which it replied. If you can take this opportunity to explain the company's rules and regulations to users and solicit their opinions, maybe you can turn negative into positive, so that Xiaomi's image in the minds of consumers is more deeply rooted in the hearts of the people.
In the context of the new era, new business models, new business models, and new business models must be continuously improved and adjusted. For enterprises, in the face of such an emergency, what measures should be taken in order to better deal with this emergency.