Since new energy has become the next trend in the automotive market, countless new car-making forces have emerged in China. Among them, Hengchi Automobile has received wide attention from the industry with its generous budget. After all, as we all know, without billions, you shouldn't think about building cars, and Hengchi Automobile, which is backed by Evergrande, obviously had strong capabilities at that time.
Of course, Evergrande was in full swing at that time, so they bought whatever they liked, including Japan's Kanai New Energy, Britain's Protean, Germany's Hofer, Sweden's Nevs, and so on. This kind of "buy, buy, buy" operation has also helped Evergrande Automobile quickly establish an industrial chain, which makes people marvel at the charm of "money energy". However, the market is always changing, and since the outbreak of its parent company, Evergrande, Hengchi Auto has not developed as well as before, and its Hengchi 5 is seen as a "lifesaver".
As the only mass-produced and delivered model of Hengchi Automobile, the Hengchi 5 began pre-sale in July last year, and the pre-sale** was 1790,000 yuan. In October, deliveries of the Hengchi 5 finally began after a one-year delay, but despite spending so much money, the so-called "best pure electric SUV under 300,000 yuan" did not perform well in terms of terminal data. The data shows that in the first 11 months of 2023, the sales volume of the Hengchi 5 will be 937 units, with an average monthly sales of less than 100 units, which can be said to be very bleak. Recall the official information about Hengchi 5 "in less than 15 days more than 3 orders70,000 units" and "I want to be the strongest new energy vehicle group" seem to be a joke now, which makes people feel ridiculous.
In order to sell cars, Hengchi Automobile also announced a limited-time preferential policy at the end of the year. Users who purchase the Hengchi 5 model can get a deposit of 10,000 yuan, which can be offset by 20,000 yuan, which is equivalent to a price reduction of 10,000 yuan. At the same time, there is also a second offer for a limited time. Buy a limited edition car to get a discount150,000 yuan, up to 250,000 yuan. This also lowers the minimum selling price of the Hengchi 5 to 1540,000 yuan, more competitive than before.
* Cheaper, but who wants to be the "big enemy" needs to be questioned. Although back to the product itself, the Hengchi 5 can be said to be average, with a total motor power of 150kW and a total torque of 345N·m. The CLTC has a combined range of 602 km and an acceleration of 7 from 0 to 100 km h8 seconds, compared with other models in the same class, it is not expensive, and the product configuration is not very bad. But unfortunately, Hengchi Automobile did not form its own advantages, nor did it have a bright spot.
At the same time, the automobile market that Hengchi 5 is currently facing has undergone major changes, and many competing products have emerged in the ** range of 150,000-250,000 yuan. In the face of the new energy vehicle market, the Hengchi 5, which is very mediocre in terms of appearance design, intelligent performance, mileage, and power performance, really has nothing to attract consumers.
In addition, Hengchi Automobile did not have any previous experience in car manufacturing. When it was rich, it was through various buying and selling techniques that all of this was pieced together. However, whether the technology can finally be transformed into a good product is not an easy task, let alone the controversy about reliability since its inception. After all, its parent company, Evergrande, is now heavily in debt. If someone buys a product from such a company, and after going bankrupt, I don't even know who to turn to to fix the car?The quality of the car is constantly improving, and the after-sales service is not yet extremely bad. Hengchi 5 is destined to be a lifesaver.
It is worth noting that Evergrande Automobile has been losing money for many years since its establishment. According to the announcement released by Evergrande Automobile, it will lose 563 in 20214.4 billion yuan, with a loss of 276 in 20226.4 billion yuan. But from 2018 to 2020, Evergrande Automobile's losses were 142.9 billion yuan, 442.6 billion and 739.4 billion yuan. In addition, the company also incurred a loss in 2023. The actual amount of losses is definitely more than 93 billion yuan. Looking back at Evergrande's current sales performance, people can't help but sigh that this is indeed a waste of billions of car-making funds.
Write at the end. Once upon a time, people had high hopes for Evergrande cars, after all, they were indeed too rich. But now it seems that there are always flashpoints in the cars made by Evergrande, and there are too many pure electric SUVs of more than 100,000 yuan. Even if the Evergrande 5 has a discount, there is not much competitiveness to disturb everyone's choice.
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