There are thousands of people on the train, but it is difficult to sell dozens of fast food? What's the problem?
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On the train, when the conductor pushes the dining car past, everyone chooses the boxed lunch, but in the face of the standard boxed lunch, many passengers feel that they have lost their appetite. What's the problem?
Unsurprisingly, many passengers want to taste the specialties of different regions during their journey, rather than a cookie-cutter boxed lunch. However, the boxed lunches on the train** are expensive, have a single taste, and have a poor dining environment, which leads to difficulties in sales.
1.*It is difficult to accept high levels.
45 yuan for a boxed lunch, this ** is really unacceptable! "Passengers have complained about the high cost of boxed lunches**, which are equivalent to those in restaurants outside**, but the quality is far inferior. **Grid becomes the threshold for many people to abandon their purchases.
2.The flavor is single, and the seasoning is insufficient.
In addition to the ** problem, the taste is also one of the reasons why the train lunch box is not popular. More than 60% of passengers have a negative attitude towards the taste of the boxed lunch, believing that the taste is monolithic and the quality of the dishes fluctuates greatly. This is mainly because the national catering service is contracted by the national project, which cannot meet the balance of local tastes, and at the same time, in order to reduce costs, the allocation of ingredients is reduced, resulting in a discount in taste.
3.The dining environment is harsh and affects the experience.
Dining in a small and crowded carriage is a harsh environment, and you have to endure the disturbance of the passengers next door, which seriously affects the dining experience. This is one of the reasons why many people would rather go hungry than eat train meals in such an environment.
In general, the train catering service is facing many problems such as **, taste and environment, and it is in urgent need of improvement to improve passengers' dining satisfaction and increase consumption. It is hoped that with the progress of society, the train catering service can become more and more considerate and thoughtful, and win the hearts of consumers.
Conclusion: Although there are problems in the train catering service, it is hoped that in the process of continuous improvement, it can better meet the needs of the majority of passengers, so that every train trip is full of warm and good memories. If you like this article, please click "Follow" to receive the article push as soon as you become a fan.