Before reading this article, I sincerely invite you to click "Follow", which is not only convenient for you to discuss and share, but also brings you a different sense of participation, thank you for your support.
When the flight attendant pushes the food cart past, you see that other passengers have chosen the boxed lunch, so you are not to be outdone and order one. When you take out the lunch box, the chicken, shrimp, and vegetables inside look like prints.
As expected, in the face of such a "".Standard**YoursAppetite quickly drops to freezing。Because this cannot meet the gastronomic experience and expectations of passengers who are looking for taste and quality.
I would prefer to have a boxed lunch with local characteristics, or a choice of different cuisines. And 30 yuan for a boxed lunch, this ** is a bit outrageous," Ms. Wang said
She once tried to buy a boxed lunch on the train to Yunnan, but was disappointed to find that it was still insideA few dishes of the same old age, does not reflect the local flavor of Yunnan.
Many passengers feel the same way, and they want to be able to taste the specialties of different regions during their trip, rather than a cookie-cutter boxed lunch.
For example, a passenger from Beijing to Xi'an saidHe really wanted to eat some Shaanxi snacks, such as meat buns and cold skin, but there were only a few box lunches on the train, which were braised pork and green vegetables.
He said that such a boxed lunch made him feel very unappetizing and not to his taste. When riding a high-speed rail or night train for a few hours, the vast majority of passengers will have the need for a meal. This would have been a great opportunity for train catering.
However, the reality is that there are very few people;The carriage attendant pushes the dining car past, but the hot meal is difficult to whet the appetite of the passengers - the "can't sell" of the train catering service seems to have become a common phenomenon.
There are three causes of this problem: ** high and unacceptable, single taste and no appetite, and poor dining environment that affects the experience.
The sky-high price of 45 yuan a piece is unacceptable ** has become the purchase threshold.
45 yuan for a box lunch, such a ** is really unacceptable!On the way to take the Guangzhou-Shenzhen intercity train, Ms. Li made such an exclamation. As a salesperson who travels a lot, Ms. Li takes more than a dozen bullet trains a month.
However, the catering in the car is not only of average grade, but also incomprehensible. The box lunch on the high-speed rail** is basically 25 45 yuan, which is equivalent to a restaurant outside**.
However, in terms of quality, these instant lunch boxes are far from the corresponding standard. There is very little meat, and vegetables are more like decorations. The carriage was filled with a strange smell of the lunch box after it was heated, which really affected the appetite.
Let's talk about taste. The dishes and flavors of bento boxes are not rich, and most of them are light. There is a gap between this and the expectations of train passengers.
At the time of the exhausting journey, many peopleI prefer to eat authentic and nourishing home-cooked food, rather than a fast food box lunch with a good taste. This is also an important reason for the sluggish consumption of train catering.
Finally, the dining environment. Eating in a small and crowded carriage is a harsh environment and you have to endure the disturbance of the passengers next door, which undoubtedly seriously affects the dining experience. Many people would rather go hungry than eat train meals in such an environment.
It can be seen that the poor sales of train catering are related to many factors such as **, taste and environment. This has had a serious impact on the operating conditions of the train catering department.
Therefore, how to improve passengers' dining satisfaction and increase consumption is an urgent task in front of the provision of catering services.
It is understood that the price increase of the first and the first station along the line can be as high as about 15%.
Some trains also require a large amount of money to purchase special lunch boxes. In the case of multiple fare increases, the passenger needs to bear the ** burden too much, it is difficult to afford it, and has to give up the purchase.
In addition to **, the taste is also an important reason why the railway lunch box is not popular. More than 60 per cent of passengers have a negative attitude towards the taste of the lunch box.
They reported that the taste of the lunch box is relatively simple, and the most common is braised pork or pork ribs and chicken. Dishes such as fish and mushrooms are very rare.
Not only is the dish monotonous, but there are also huge quality fluctuations between batches of a single dish. "The braised pork ribs last time were ok, this time the ribs were very hard and so salty. ”
Industry insiders pointed out that this is mainly because of the regional differences in food culture. The railway catering service is uniformly contracted by the national project, and the taste of various places cannot be balanced. At the same time, in order to reduce costs, the allocation of ingredients is often reduced, resulting in a discount in taste.
A person in charge of the railway catering service revealed that they provide hundreds of thousands of boxed lunches to high-speed rail across the country every day, and in order to save time and cost, they will adopt someFrozen foods and seasonings, instead of fresh ingredients and homemade sauces. He said that although this is convenient, it also sacrifices the quality and taste of the boxed lunch.
In contrast, in-flight catering is much better. Airlines often introduce special meals according to different routes and passenger needs, and the dishes are more varied. The seasoning is also more delicate and moderate, which is more suitable for the taste.
Of course, while continuing to improve, we must also understand that for the majority of passengers, trains are not only a means of travel, but also represent a unique humanistic spirit.
A simple train meal carries not only food, but also the warmth of home. It is believed that with the progress of society, the train catering service will become more and more considerate and thoughtful, and win the hearts of consumers.
Due to the rules of the platform, you will only be recognized as a fan if you have more interaction with me. If you like my articles, you can click "Follow" and receive the article push as soon as you become a fan.