Don't trust anyone over thirty!”
This is a classic quote from graduate student Jack Weinberg, University of California, Berkeley, Free Speech Movement** event, 1964.
One. Baby boomers are the richest and most favored generation the world has ever seen. But they are also the generation that most ignores the system, is extremely rebellious, and gives the middle finger to the world.
The historian Theodore Rothzak gave a name to those who "decided that all this was rubbish" - ".Counterculture(counter culture), who courageously oppose the technocrats who rule the world for profit.
That generation of young people was extremely opposed to the myths of the hegemonic class (technocrats and business elites) of elite managers, which repeatedly justified and ultimately led to racial discrimination, endless wars, wealth inequality, environmental destruction, and to build convincing and coercive arguments that forced citizens to want to abide by this set of unreasonable rules.
The counterculture celebrates the "subjective consciousness" of poetry, song, dance, magic, romance, nature**, simple living, public sharing, and love.
They advocate a movement out of the frontier and toward a new Eden, with passion and intuition, that will liberate humanity from the failures of rationalism and order.
The German newspaper Die Welt expressed the experience of many: "There is no doubt about thisGenerational conflictIt was the biggest accident of the post-war era, probably the biggest of all the unexpected events. ”
Two. The Beatles have the highest historical status in the history of pop by any standard, whether it is artistic attainment, unparalleled commercial success, social and cultural impact and change.
In a sense, this rebellious band from the rebellious city of Liverpool led the values change, becoming a major symbol of cultural transformation and a veritable leader of the counterculture movement of the '60s.
The Beatles had the perfect Liverpool DNA.
First, due to geographical location and various historical factors, Liverpool seems to be the "outsider" of England, and the Beatles, as a native of Liverpool, appropriately possess the characteristics of "outsiders" and use them as a means to assert their identity to the world.
Second, the old industrial city of Liverpool is labelled as rude, barbaric and proletarian in the eyes of the smug London elite, and discriminatory practices breed serious anti-establishment attitudes. The Beatles had a counter-elite culture with a fundamental identification with the working class and the proletariat.
In a sense, the Beatles were "the first working-class heroes" because the band was the first band to make rock 'n' roll respected by winning over "class snobs, intellectual snobs, and **snobbish" (Degroot 223).
Thirdly, Liverpool inherited the innate collectivism of the port city, and inherited the concept and emotion of romantic sailors eating and living together on the same ship in the Age of Discovery, which prompted the early Beatles members to create more cohesive and collaborative works.
Individual rebellion is not justified, but collective madness always makes those in power panic.
The Beatles led by example, inspiring the important ideals of the counterculture—".The collective is non-conformist
In the collective rebellion, rock 'n' roll dissolves "the loneliness of rebellion and ties the radical and hedonistic wings of the counterculture."
Three. In the past, and even now, we have been repeatedly taught by our parents to think rationally, to work hard for the so-called decent life, to have correct views, to be moral, and to be responsible for society and the country.
But the Beatles tell us:
all you need is love, love, love is all you need
Jerry Rubin, a hippie-turned-yuppie, explains
Fuck the work – we want to know ourselves. Our goal is to liberate ourselves from the pathological notions of American society about work, success, reward, and status."
The Puritan ethic was flushed down the toilet by young people.
With that, an inexhaustible supply of emotions flows.
The Beatles' performances are always accompanied by the high-pitched wails of young women, both joyful and hysterical, and in this cry lies a new power of sacrifice, sacrifice, madness.
In 1964, the Liverpool boys toured the United States for the first time, arriving at JFK International Airport and being greeted by the largest crowd ever at the airport.
Lynne Harris, a fan who was involved in the pick-up at the time, recalled: "We screamed because it was a kick to anything old-fashioned, they represented something we could do in our lifetimes".
One by one, one sentence cheers for graduate school entrance examination When young girls succumb to passion, the pure power of emotions truly blossoms, destroying the rigid, puritanical, sexless social control of the fifties. As teenagers wrest cultural power from the control of adults, the Beatles mania demonstrates the impulsive power of "action in direction" to drive the youth movement for years to come, pervading the political, social, and cultural landscape for decades.
British playwright Noel Coward called it "a mass masturbation orgy of young people."
Four. Despite the hippie ideology, which had been brewing in San Francisco for many years, it was not until June 1967 that it became popular with the sgt pepper'S Lonely Hearts Club Band**, released at the dawn of Summer of Love.
The hippie movement truly spread across the United States, encouraging thousands of young Americans to reject the dominant ideology.
A clarion call for counterculture was formed, and millions of hippies gathered in San Francisco.
John Lennon recognized the Beatles' role in the "revolution of the way of thinking......We're all on this ship—a ship to discover new worlds. and the Beatles were on the lookout" (Degroot 226).
It was in this context that the Beatles sang "All You Need Is Love".
The song aptly captures the spirit of the "Summer of Love" and marks a shift from the past emphasis on individual romantic love to a philosophy of universal love.
Most importantly, it conveys the feeling of infinite possibilities: that what no one can know is unknowable, and that no one can be where it shouldn't be.
Reject tomorrow and only now, and listen to the ancient echoes of love, peace, and joy.
Loved and embraced by young people around the world, the Beatles ceased to be a pop band.
Rather, it becomes an abstract concept that embodies the aspirations of all young people, calls for collective synergy and appreciation of another worldview, and is a microcosm of the times.