More marketing dry goods are available in medicine
Therefore, this article will focus on the details of pharmacies' New Year's goods procurement, arrangements during the Spring Festival, and after the Spring Festival.
1. Four weeks before the Spring Festival.
1) Disinfection and washing products began to be sold.
2) Gifts, medicines, wines, protein powders, traditional Chinese medicine gifts, and tonic gifts are slowly launched. The sales growth of most key categories is relatively flat, and has not yet entered the real sales peak, but it needs to be prepared in the core display position of the pharmacy.
At this moment, for members who have had a record of purchasing related products, we will start a covering return visit and design a plan with sufficient discounts. It is advisable to purchase stock in advance in case competitors intercept it.
2. Three weeks before the Spring Festival.
The peak of sales of chronic disease drugs and chronic disease auxiliary drugs has arrived. It is necessary to focus on the strong growth of the medicine and food homologous category, and the premise is to be able to benchmark with supermarkets and online.
At this moment, for members with chronic diseases, it is recommended to prepare medicines in the first three weeks to avoid insufficient supply and surge in passenger flow in the last week, resulting in inconsiderate service.
3. Two weeks before the Spring Festival.
1) Gift products.
A The contribution of pharmaceutical tonic gifts and pharmaceutical and alcoholic gifts increased significantly;
b. The sales performance of protein powder, propolis and other health care products has increased significantly;
c. Gift sets (blood pressure, blood sugar, and other small devices) and wheelchair series in medical devices have grown significantly
d In the category of traditional Chinese medicine gifts, the varieties of ** in about 500 yuan boxes will have a significant increase compared with previous years.
It is recommended to display the above categories in key areas and highlight the relevance display**.
2) Meal pairing series.
Focusing on low prices, we will expand our publicity efforts. For example, fungus, white fungus, shiitake mushroom, black sesame, anise, cumin, cinnamon, grass fruit, flesh fruit, etc., continue to have low prices and increase the number of equivalent grades.
3) Traditional Chinese medicine snacks.
Figs, raisins, jujubes, walnuts, melons and other categories with standard decoction pieces are stockpiled for key commodities.
At this moment, the focus is to arrange the shifts of employees well and avoid poor service due to lack of manpower.
It is necessary to check all the inventory on a daily basis and replenish the inventory in a timely manner. Area managers, operation managers, and commodity managers of chain pharmacies should always pay attention to the inventory situation, adjust the store inventory every day, and concentrate superior resources to supply stores with large customer flow (in case of insufficient supply, be sure to abandon the pawn and protect the car).
4. One week before the Spring Festival.
The category of high-order gifts and treatment of chronic diseases has become the star category with the highest sales contribution.
In particular, the overall contribution and sales growth of the cold chain category have increased significantly, which is the key growth point in the last week before the Spring Festival.
In addition, common categories such as respiratory system drugs, bone injuries and pain, gastrointestinal hepatobiliary and other common categories must be fully stocked.
1. Chronic diseases attach importance to service.
On the premise of ensuring the supply of drugs during the Spring Festival, we will carry out chronic disease services during the Spring Festival.
The Spring Festival is a service blind spot for pharmacies, but the drug needs and health demands of patients with chronic diseases will not decrease, it is recommended to open a Spring Festival blood sugar and blood pressure testing window (publicity in place, from Chinese New Year's Eve to the end of the Spring Festival holiday, carried out every day), regardless of whether there is customer testing, must be carried out.
In addition, WeChat greetings and reminders, ** greetings and reminders, are also necessary.
2. Carry out inventory work.
Many pharmacies like to take stock on December 31st, or at other times for an annual ** or full inventory, which can seriously affect daily sales.
During the trough period of passenger flow during the Spring Festival, it is most appropriate to carry out inventory, which does not need to be completed in one day, and can be planned for 3-4 days, which is both relaxed and boring.
3. Prepare for the peak of the small schedule.
The traditional Spring Festival is the most important festival of the year, and the customs vary from place to place, but they are similar. When you go back to your parents' home, visit relatives and friends, gather with friends, etc., you will never be empty-handed when you meet, and souvenirs are a must.
Starting on the second day of the Lunar New Year, there will be a demand for souvenirs in most cities. In the past, it was mostly purchased in supermarkets or e-commerce, but in recent years, many health gifts launched by pharmacies, such as American ginseng, bird's nest, dendrobium, Xinhui tangerine peel, etc., have been favored because of the "professionalism" of pharmacies.
Of course, the sales of healthy souvenirs are directly inseparable from the education and guidance of customers on weekdays.
The fifth day of the Lunar New Year is Valentine's Day, which is the key node of O2O. Pharmacies that carry out O2O business are reminded to stock up before the Spring Festival, focusing on boosting sales on this day.
Third- and fourth-tier cities, especially township pharmacies, should grasp the return to the city for consumption a few days before the end of the holiday. This year's Spring Festival is expected to be the largest number of people returning to their hometowns in the past four years, and essential medicines such as motion sickness medicine, cold and cough, and anti-inflammatory drugs will usher in a small peak in sales.
1. Commodity department.
After the holiday, I went to work as soon as I started to query the data, and analyzed the sales, sales volume, and inventory of the Spring Festival stocked goods in all stores. Combined with the estimated sales volume in the future, get in touch with the first merchant as soon as possible to communicate about inventory processing.
At the same time, when it comes to all gift goods, pay attention to check the shelf life as soon as you go to work after the holiday, and design solutions in advance on the premise of ensuring normal sales.
2. Operation department.
After the holiday, go to work as soon as you go to work to query the data, and analyze the sales, sales volume, and inventory of all the goods stocked during the Spring Festival.
For goods that cannot be returned, the display should be effectively adjusted to ensure that the inventory is cleared in time, the inventory pressure is reduced, and the funds are releasedFor goods that can be returned, contact the processing plan in time to make corresponding preparations for the change of seasons.
List the details of the goods with a large inventory, and design the treatment plan in time. At the same time, adjust the sales plan after the Spring Festival, such as single product configuration, product structure, display adjustment, pricing adjustment, timing** and other links. (It is especially important for old stores to let customers see the changes in the store from the basic display changes).