Players of Honkai: Star Rail (hereinafter referred to as Star Rail) may never have dreamed that their words and jokes in the community would one day be directly incorporated into the game.
This copy is from a player-made emoji Maybe you have heard that since the start of the server, the copywriter of "Star Iron" likes to play some "stalks" that are very popular on the Internet at the moment.
And now, ordinary stalks can no longer satisfy "Star Iron", in this 1In version 5, the game began to choose to "indiscriminately open a group" against the entire Internet, including itself, in addition to the "cyber dragon vein" stalk used to ridicule miHoYo a few months ago, such as krypton gold card drawing, originality, tribute and plagiarism and other topics that are very sensitive to miHoYo and even the entire Internet, have also become a part of the meme.
Needless to say, the effect of these memes is that they can get the same level of buzz in the community as much as they can usually spark in the community. In addition to being amused by the memes themselves, Star Iron's choice to combine them with the in-game worldview and setting can also be said to be quite flattering.
In other words, the stalk of "Star Iron" is not just as simple as writing a few paragraphs, but also deconstructing and reshaping these contents. Taking the most stalky side story in this new event, "Pillow Notes", as an example, when players follow the clues and enter the fantasy world dominated by "greed", "Star Iron" chooses to use the things that players are most familiar with to intuitively show the consequences of the infinite expansion of greed - the Internet and gacha games.
Under the packaging of NPC Internet slang, the pattern of this game is not only about money, but also about "the value of life and self-realization". In order to achieve this goal, the product has to go "to create a differentiated track, create a new industry ecology, directly reach the pain points of consumers, and detonate user needs"...
I believe that many Internet practitioners will smile at this point, these familiar words are often used when reporting to the leader, but in fact, the employees package the simple vernacular into high-end speech to show their "professionalism", so that the boss seems to understand whether he understands.
Not only that, but at the end of this quest, there is also a gacha session where players "know everything", although it has the blessing of ten consecutive guarantees, but this does not change the result of your "garbage". In the face of the player's questioning, the game revealed the absurd nature of all this through the mouth of the NPC:
It's the feeling that counts!The way it pops out of the box with golden light, aren't you happy?”
I'm sure you can already feel what this mission is trying to say. Compared with simply copying and pasting the meme, this kind of dismantling and reconstructing is obviously more convincing.
On the one hand, the interpretation of the "slot" in an abstract way not only retains the core content of the stalk or joke, but also dissolves the aggressive and angry parts of the stalk one by one between the player's heartfelt smilesOn the other hand, this allows these memes to show players the absurdity and reality behind them to the greatest extent, it is not an over-interpretation of real phenomena, but it is indeed an "abstract interpretation" of the memory anchor of players in the Internet age - so, when we go back to the meme of "Star Iron", you can always find what they have in common. Behind the absurdity of the whole work, there is a projection interpretation of real phenomena, and the reason why "Star Iron" chose to add so many stalks to the game and play them out is that the keen insight into the Internet and the understanding of the current era are very important. If you want to have this ability, it is not enough to only surf at a high intensity in the player community, but the most important thing is to develop a strong game quality and be able to show the content to the players just right.
And this is not only the self-confidence of "Star Iron", but also the guarantee that it can obtain today's results, which is not only reflected in the stable update and hard work in copywriting and plot, but also the "soft power" at the operation and player level is equally important.
In addition to dazzling commercial achievements, from sponsoring the Chinese team to compete in TI12, to being nominated for the TGA mobile game of the year, to winning the App Store and Google Play Game of the Year some time ago. Nowadays, the volume of "Star Rail" is no longer limited to mobile games, whether it is the so-called deep player circle or overseas markets, the game has won a lot of influence. This is the most powerful proof that miHoYo has put a lot of effort into both aspects and done well in both aspects inside and outside the game.
For "Star Rail", as a mobile game that has only been online for more than half a year, it has achieved such results on a global scale, which is not only the achievement of the game itself, but also the affirmation of miHoYo over the years.
As a player, in addition to the cliché that the game is getting better and better, the author personally hopes that "Star Rail" can win more awards and engage in more out-of-the-circle activities. In addition to the bright Xingqiong, it is not a win-win situation to allow more people to experience the fun of "Star Iron"?