On December 18, the new agricultural brand "One Meter Eight" made its grand debut in Hangzhou, followed by the debut of two products sold on Hema and Tmall.
The penetrating equity survey revealed that there are currently six shareholders of 1.8 meters eight marine science and technology (Zhejiang)**, and the second place is Hangzhou Dajingtou Ershi No. 2 Culture and Art*** with a shareholding of 10%, and the secret controller is the well-known figure Ma Yun.
On November 22, Hangzhou Dajingtou No. 2 Culture and Art, led by Ma Yun, added a new subsidiary, with a registered capital of up to 10 million yuan. From the concept of "new retail" in 2016 to the prefabricated food business focusing on "new catering" this year, Jack Ma's move has become a vane for the industry.
At present, the number of fans of "One Meter Eight"** has not exceeded 100 people, and there are only 43 orders for large yellow croaker priced at 99 yuan, priced at 44There are 47 mussels starting at 9 yuan, and there are only two transaction records for the 518 yuan Tmall customized large yellow croaker gift box.
Alibaba Group CEO Jack Ma, who began his journey in 2019, has officially left his post, which undoubtedly complicates his connection with Alibaba. On the one hand, Ma Yun gradually diluted his ties with Ali and withdrew from many of his companies one after anotherOn the other hand, each of his actions will have a strong repercussion, triggering a lot of speculation about Ali's future direction.
In fact, it is not surprising that Jack Ma's extensive involvement in agriculture is not surprising. At that time, he had just left the chairmanship of Alibaba, and publicly announced that his focus would shift to education and agriculture.
In the past two years, after leaving office, Ma Yun has always been active in various fields related to agriculture in accordance with the established plan. Since October 2021, Jack Ma has made in-depth field visits to the Netherlands, Japan, Thailand, Nepal and other countries, and conducted in-depth exchanges with local research institutions and agricultural enterprises from multiple perspectives.
In January 2023, Jack Ma met with Thailand's richest man and senior chairman of CP Group, Xie Guomin, and visited the company, which has rich experience in food, grain and oil, which fully demonstrates Jack Ma's concern for food safety and grain production.
Recently, the new company named "Majia Kitchen" has aroused heated discussions in the industry.
According to the data, the company is 100% controlled by Hangzhou Dajingtou No. 2 Culture and Art, with a registered capital of 10 million yuan, and its business covers the sales of pre-packaged food, import and export of goods, primary processing and wholesale of edible crops, and even diversified operations including the retail of edible agricultural products.
It is worth noting that the business license of "pre-packaged food" is very reminiscent of the current hot topic - pre-made dishes. Although Ma Yun's assistant denied all kinds of speculation in the market in a timely manner, the news of Ma Yun's suspected entry into the prefabricated food industry still promoted the overall A-share prefabricated food concept sector**22%。
For a long time, Jack Ma's investment layout has attracted much attention. Recently, the "Ma Family Kitchen" he founded has aroused heated discussions among consumers.
However, information about the company's legal entity Pau Jason John is not yet available. As a supervisor of the company, Xu Shi has been involved in the operation of six companies, many of which are owned by Jack Ma. Interestingly, Xu Shi also serves as the legal person of Zhejiang Fengqingyang Public Welfare Research Institute and the supervisor of Dajingtou, which is a wholly-owned subsidiary of Majia Kitchen.
Jack Ma is the actual controller of Ma's kitchen. According to the disclosure of Tianyancha's equity penetration information, Dajingtou was established in 2019, and the sole equity holder is Ma Yun, whose shareholding ratio is as high as 999%。Dajingtou has expanded its business scope to a wide range, including artworks, collectibles, stationery products, as well as holding various exhibition activities, etc., and has invested in 9 companies.
Among the companies invested by Dajingtou, in addition to cultural and artistic enterprises and Majia Kitchen, they also include 1.8 Food Technology (Zhejiang)** and 1.8 Marine Technology (Zhejiang)**, both of which were established in August and July this year. The former's business scope covers food sales (only pre-packaged food sales), and involves agricultural scientific research, first-chain management services, vegetable planting and food productionThe latter is committed to the seedling, processing, and sales of aquatic products.
What is striking is that the two ** east of the 1.8 meter company are 18 Meters Technology Holding Limited, which holds 55% and 45% of the shares respectively, and her husband controls the entire shareholding. According to the equity penetration data, the company was established this year and invested in 5 companies, all of which belong to"One meter eight"system, with a focus on agriculture, fisheries, and food processing.
It is worth continuing to watch that while the 1.8 series is believed to have business ties to Jack Ma, the shareholder lineup even includes former Alibaba executives, including Hu Xiaoming, CEO of Ant Group, and Gong Yuping, senior director of human resources at Alibaba.
However, exactly"One meter eight"Whether it belongs to Alibaba is still to be revealed. In May this year, a message released by the people of Zhoushan City described one meter eight marine science and technology as"An Alibaba company"。
In addition, many Internet giants such as Alibaba, NetEase, and Tencent are actively engaged in the research and development of smart agriculture. Tiger Grass Holdings Limited is an example, which established the "NetEase Weiyang" agricultural and animal husbandry brand in 2010, officially opening a chapter in the aquaculture industry. NetEase Weiyang took the lead in introducing modern agricultural technology concepts such as natural ultraviolet sterilization technology and intelligent ventilation system, and at the same time realized the goal of industrial modernization, informatization and controllability of crop management.
In 2016, NetEase Weiyang's first independent pig farm officially started production operations, and at the end of the same year, the first batch of black pork was officially put on sale.
In addition to this,"NetEase carefully selected"and other e-commerce platforms and other online retailers have also provided this product line. In 2017, NetEase Weiyang successfully entered Century Lianhua Supermarket and opened 16 counters to explore offline channels.
So far, from selected breeding to sales, the whole industry chain model of NetEase Weiyang black pig has gradually emerged.
As for whether Jack Ma's investment in the agricultural field is just a personal whim, or whether he is fully committed to it, it can only be interpreted by the development trends of major brands in the future.